Big Data Mining and precision marketing in the era of mobile internet

China's years like to engage in concepts, what cloud computing big Data Ah, state support, expert advocacy, the major conferences and forums, lively after the discovery or silently in the use of foreign technology and platform, just as the PC operating system without our part, mobile phone operating system is not our share, Although we are the world's largest computer and mobile phones and people like to play mobile phone country, it is felt that our academic experts and industry big boys will only pull the eggs, pull more pain, painful experience, pain how to! After eating enough to drink, still continue to rip eggs. Quite sadly, if the big China, the real heart calmly to do research and development of experts or enterprises should be very little or soon hang out, we are too impatient too utilitarian too impetuous, policy is supported, the goal is huge, the slogan is grand, the process may also be hard, but is not the result, just like Chinese football, Even the best coaches in the world have no results and no meaning.

Forget it, don't pull the egg. In recent years, China's Internet in social (real-time communication ), entertainment information and e - commerce has achieved remarkable development and achievements in the three major areas, creating a number of national super-big home, the Chinese people all rejoice drums bunting fluttering, But finally found that the big shareholders of these large enterprises are foreign, have to admit the wisdom and courage of these entrepreneurs, if they are waiting for people to invest in order to develop rapidly, it is estimated that they long ago, but it doesn't matter ah, the Internet is borderless, interconnection is the core concept of the Internet.

I believe that social, entertainment and e-commerce is the first wave of China's Internet (including mobile internet) development, the next climax will be enterprise information Services, personal business services and Big data analysis, I am convinced that this, and therefore also adhere to these aspects of re-entrepreneurship. One is that China's mobile internet users (7.5 billion) will surpass PC netizens for the first time (7.3 billion), then the mobile phone will become the first terminal for people to work and live, you will have 50% The work moved to the mobile phone, your personal business management and service all in the mobile phone, mobile phone will become your first Secretary, it is gentle, obedient, positive, active, intelligent, accurate, too many too many advantages let you love it. Second, with the increase of mobile bandwidth technology, more sensor devices, mobile terminals anytime and anywhere access to the network, coupled with cloud computing, the Internet of things and other technologies, China Mobile network has gradually entered the "Big Data" era. The current mobile Internet area, is still based on the location of precision marketing, but in the future with the development of big data-related technologies, people on the deepening of data mining, personalized customized application services and marketing methods will become the trend of development, it will be the mobile internet, another blue ocean.

To give a simple example, this is the example I like to talk about in many colleges and universities, Saturday morning after you sleep lazy sleep after breakfast, your phone reminds you need to go to the supermarket, so you start the car, car will automatically navigate to you often like to go to the supermarket, and for you to choose a smooth road, you went to the supermarket door, Your first Secretary automatically pops up or plays the list you want to buy today, all of it must be accurate, because all your home inventory data and all of your previous behavioral data have been recorded and analyzed by ubiquitous devices and software, you will sometimes be angry, but your first Secretary will instantly comfort you, you can't stop nowhere hiding, This is the precise marketing function that big Data mining realizes. The future of the world is flat, between people is also flat, this is the progress of science and technology.

What about the big data? Simple also talk about four characteristics, one is the data capacity is large, the second is the data type is many, three is the data processing speed, four is low density high value. At present, domestic application to big data mining technology is mainly social and e-commerce platform, such as recommendation system, Knowledge Base discovery, consumer online shopping behavior analysis. Big Data era will be everyone's entrepreneurial era, who found the demand, who to meet the demand can be profitable, of course, can also be a troubled times, the four, the narrow differentiation of the market into a competitive battlefield.

2009 year began to perform big data analysis and mining, For the Guangxi Zhuang Autonomous Region Mobile company design and research and development of a large number of complaints data intelligent mining and Analysis system platform, the platform to deal with the province 10086 complaints telephone the massive non-standardized short text data, The use of Chinese natural language processing, support vector machine data mining, self-improvement, artificial intelligence and other technologies, combined with the business characteristics of the relevant areas of complaint, to achieve the intelligent processing of large quantities of non-standardized complaints sheet data, the complaint work Order text semantic recognition, automatic classification, automatic enrichment Summary, field hot information, Regular information and other intelligent analysis and processing, can achieve rapid automatic hot spot problem discovery, sequencing, fault analysis, batch complaints timely monitoring and early warning, hot issue tracking analysis, accurately indicate the background support to maintain the flow of resources, to ensure limited support resources into the main contradiction of the solution process, for each enterprise, The improvement of customer satisfaction Index in public institutions provides strong support. The platform has been authorized by three national invention patents, a software copyright, published a number of high-quality papers, patented technology can be used in all walks of life big data mining and business analysis.