Big Data practical application and business architecture

I. External data sources
Internal data of the group
Customer Information
Product Information
Supplier information
"Third party data"
Public number information
BAT data
Telecom Data
Marketing Knowledge Base
Erp
App
Api

Second, data collection
Data real-time collector (external data entry)
From the survey, the first step, the second part 、。。。 Deal... Collect data at the stage of member management

Three, Big data storage
Precision Delivery
Follow up reminders
Resource configuration
Project linkage
Customer Management
Trading analysis

Iv. processing from a variety of dimensions
360 degree Portrait
Typical customers
Crowd prediction
Real-time Monitoring alerts
High intent recognition
Marketing Promotion
Expand Customers
Follow-up management
Data sharing, switching
Basic
Products
Member
Service
Transaction
Relationship
Behavior
Characteristics

V. Results of external service delivery, presentation
Customer Information Management
Price management
Channel Management
Promotion Management
Customer Relationship Management

Big Data practical application and business architecture