Now most stationmaster more or less all know a little seo, can say SEO already gradually popularize. Of course, there is still a relatively distinct level of division, there are high people also have entry-level, but this is only a time accumulation and learning summed up the difference. And we all know, SEO is actually divided into black hat seo and white hat seo (In the meantime mixed with a gray cap, aside). Although many friends may feel that black hat is too dangerous, and will swear to say that they have never used black hat and never use black hat. Why not? In fact, all access to search engine optimization, the basic possibility of no contact with black hat. Black Hat white hat, in the final analysis is only to achieve the goal and choose a different path.
First of all, black hat and white hat two means of the boundary is very vague. A lot of SEO techniques, you use the appropriate it is white hat, with the excessive to become a black hat. For example, the question about the keywords on the page. Previously appropriate to improve the keyword density is a more effective way to improve the ranking, so many webmasters are happy to study how to put more keywords in the page. At that time for the density of the specific values, the general view is 2%-8% more appropriate, but for some page content is relatively large web pages, to achieve the density of about 5% seems a bit difficult. Webmaster began to think of ways, in the image of the Alt attribute, at the bottom of the page, in the navigation of the page in many places as much as possible to add keywords. The right thing to add is right, but some people add keywords to add to the place, and then he will be very sad to find the results and their expectations just the idea-the ranking dropped. Here is because his practice has crossed the line, the rational layout of the keyword is white hat, but the excessive stack of keywords is black hat. But who can specifically say the difference between the two or give a rigorous distinction between the numbers? I also believe that this simple example is actually something that most people (of course, including me) have done.
Many people seem to talk about Black hat seo is some tanhusebian feeling, in fact, can not be so. The so-called Black Hat technique is similar to our usual white hat technique, the same is the treatment method, the difference is to handle the degree of mastery. We are thinking every day to add high-quality links to the site, thinking about adding more content to the site. If every day to add one or two to the site a very high quality of the outside chain, then this is very helpful to the site, but if every day to add hundreds or even thousands of outside the chain, the site will be how the end of it (the high weight of course all right, the general site can not withstand)? Add a little original content to the website every day, accumulate the effect is very considerable; But every day want to add on dozens content, that can not be original, can only go to copy collection, the final outcome can also be foreseen.
Of course, black hat white hat a relatively big difference is, adhere to the white Hat optimization of the site general survival Cycle is very long, perhaps 5 years or even 10 years, the site is still operating very well. At that time the site will be very good performance, the benefit of nature is also very nice. And black Hat is the idea, rely on Black hat SEO site is basically impossible to survive for too long, because it is likely that a certain search engine algorithm changes will be completely k off. But Black Hat website usually don't care too much, because that part stationmaster originally is to take the route of short term profit, their website can obtain more profit than white hat SEO website for a shorter time. When the site is punished, the people's earliest target may have been achieved, so from this point of view, both can not say there is absolutely good or bad. After all, no one can predict how the algorithm of the future search engine will change, targeting short-term interests is not a reasonable choice.
At the same time, black hat people have also given us a lot of inspiration and contribution, if not this part of the efforts of friends and regular reef, who will know what to do will be the search engine punishment? To a large extent, black hat seo people are the vanguard of the entire industry, they are the first to search engine algorithm changes in contact, For the development of the whole industry has a lot of strength. Rule out those immoral black hat practices, such as black into other people's Web site hanging black chain, black hat and white hat both have no moral and income on the high and low points. Borrow a great man's words: Whether it is black hat or white hat, as long as can achieve better benefits, it is a good SEO hat!
But for most webmaster friends, Black Hat Initial investment is also not small, and ordinary webmaster not too much money and resources can toss, it is likely that there is no profit on the fold. So white hat SEO is more suitable for more people to choose, Black Hat seo after all, but only a minority of patents.
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