Blog seo-anchor Text

Objective

seo by the English search engine optimization abbreviation, Chinese translation for "Search engine optimization." SEO refers to the natural search results from the site traffic technology and process, is to understand the natural ranking mechanism of the search engine on the basis of the site for internal and external adjustment optimization, improve the site in search engine keywords natural ranking, to obtain more traffic. The purpose of the blog SEO is to improve the number of blog visits and popularity .

The concept of anchor text

A keyword or a small piece of text plus a link to form the anchor text.

For example: HTTP protocol Overview this hyperlink, whose HTML source code is the anchor text:

<a href= "http://www.cnblogs.com/klguang/p/4594910.html" title= "http Protocol" >http protocol overview </a>

Description

This anchor text can tell the search engine "http://www.cnblogs.com/klguang/p/4594910.html" the theme or keyword of this page is "HTTP protocol overview".

Anchor text is mainly divided into the station anchor text, external anchor text (outside the chain). This article mainly discusses the anchor text inside the station.

The role of anchor text in the station

1. Appropriate and sufficient anchor text strengthens the link between the URL and the primary key (such as the title). In addition, long tail keywords can also be used (large volume, but each word search frequency is not high) to increase the page is searched by the search engine opportunity.

There are three places to reflect a page's keywords:

1) The title tag of the page itself, one to two keywords.

2) The keywords of the page itself, cut not too much. Otherwise, the page theme is weakened, search engine rankings are very important: keyword and URL relevance.

3) The anchor text that points to the page.

I was Introduction to the working principle of search engine The relevance calculation is described in the following paragraph: the more pages have an import link with the search term anchor text (which is carefully understood), the stronger the relevance of the page. Please note that referring to some SEO books: The anchor text pointing to the page is the more the better, but the page anchor text 3-6 is advisable.

have to mention is the founder of Baidu Li's super-chain analysis patents.

Set up a link thesaurus, record links anchor text Some relevant information, such as the anchor text contains which keywords, the page index of the link, the number of links containing the specific anchor text, the link to the specific keyword to which pages. The thesaurus contains not only keyword prototypes, but also other derived keywords of the same stem.

Based on these linked data, especially anchor text, the relevance of a link-based Web page is calculated. When users search, the resulting link-based correlation is combined with traditional relevance based on keyword matching to get a more accurate ranking.

2. Improve the search engine inclusion opportunities.

The anchor text of a good article is also done within the chain. Within the chain, as the name implies is the same site under the content of the link between the page (oneself a blog link to their own another blog page).

Let oneself blog article through anchor text form a net, search engine spider encounters one article node, will follow this web crawl all the articles of your blog. Just like breadcrumb navigation.

3. Inadvertently add an outside chain for your blog.

Anchor is the main role of fixed, stable ship. Just like the web world, articles are reprinted several times, and if you do anchor text, then these articles always point to your website (or blog).

There are too many sites, but the content is limited, so many sites are reproduced as the main source of content, and even appeared a special "news collection system." One of the more ethical reprint of the article is the source, and a lot of simply ignore, even deliberately removed the source information. One of your articles if a more influential site "collection" (Blog Park blogs tend to be very easy to get such "care"). If you have an anchor text in your article, then your article is reproduced or "collected", and the link in its text is generally retained. You can get a potential ranking boost from this link (see the PageRank principle of how the search engine works) and potential returning users.

How to do the anchor text within a blog post

Why is the anchor text within the article?

Because of nature, and if reproduced, its internal anchor text will be retained. Articles reproduced after the source is not necessarily retained.

1. All anchor text links, all using absolute URLs

relative URLs and absolute URLs see blogs URLs and Resources . The reason is that the relative URL is reprinted and the connection is invalidated.

2. Anchor text keyword should be accurate.

Anchor text in the station is often divided into 3 cases: 1) main keywords; 2) long tail words; 3) enhance the user experience to strengthen the inner chain.

So the choice of anchor text must be if you do go up, not which word hot plus which.

In addition, the anchor text of another role is to strengthen the internal chain, enhance the user experience of your site. Because users can follow the anchor text click into other pages, thereby increasing the PV, reduce bounce rate.

3. The form of anchor text should be diversified.

Do not just make a word anchor text, or you will be the search engine as cheating. If your content has a lot of different anchor text, but each anchor text is the heaviest word of the word break or extension words, such an article is perfect.

4. The number of anchor texts should be natural.

An article do not do too much anchor text, otherwise it will be K's. I believe some people will say: I an article to do 10 anchor text is all right, not K ah? I would like to say that an article to do 10 anchor text is no problem, if you have this article has 1W words, 10 anchor text is what? So to do anchor text should also consider the word number of this article and the quality of your overall site.

Resource recommendation

1. Book recommendation

Zac published "SEO actual combat password" is a good book SEO primer.

2. Related blog posts

Blog seo-Search engine working principle Introduction http://www.cnblogs.com/klguang/p/4641007.html

Blog seo-anchor Text