Blogging is also profitable: Looking at blog's profit model from Sina Blog

Blog | Sina Sina blog recently popular popularity, open Bo earn fame, see Bo who earn lively, Sina earn clicks, get what they can, can be said to have achieved the stage results, Sina's celebrity strategy to play a role, but also have hidden worries, whether the fresh will produce aesthetic fatigue? Many celebrities have transferred their blogs to the leader's Weekly (leaderweek.com), how does Sina gain eyeballs to make money? Is it sustainable development? The following try to make a discussion:

A What are the needs of blog users
Do not talk about the capital operation to make fast money, the future of the blog can be a real profit, in fact, depends on how much the blog can meet user needs. After a round of bubble baptism, the Internet mostly discard content and do platform business, so is the blog. Put aside the industry chain other participants, blog users have two levels, one is the blogger, that is, the writer, content provider, the other is the viewer. The latter is passive, where there is good content to run where, in fact, the former is a key user, is to take the "content for the King" line of the basis, to have good content to be done to open the Bo.

What is the demand of the blogger? Blog from the form of network log, the actual kernel is not blog, think about if simply in order to keep a diary, why should put on the Internet? The core needs of the blog is actually "published", in order to make the work more people see, to communicate with the outside world, divert himself, be recognized or famous for the purpose. A blogger, if the work is difficult to "publish", do not get approval, then the motivation to continue writing will be reduced, and vice versa will motivate him to continue to write, this is what the blog site needs. We from Sina hot push celebrity Pan Shiyi, Xu Jing and other people can see this benign cycle of examples, now want to not let them write blog is blocked also stop.

Two The drawbacks of blog operation and Promotion mode
In the eyes of nine humble birds, the current business model of Sina blog is difficult to sustainable development. Sina's main Twitter celebrity blog, such as Ms. Xu, positioning similar to the image of the spokesperson, frankly Xu Blog has no extraordinary place, but because of Sina's promotion, easy to achieve tens other clicks, Pan Shiyi and Super Girls blog, etc., of course, Mr. Pan Blog's ideological and information and the level of the Idol faction is not the same, But the main source of popularity is still the promotion of the website. The main push celebrity blog is the campaign, the prophase also need, but also have disadvantages, celebrities sit big after, easy to form cumbersome, instead of the site formation, it is said Xu Blog now also has independent domain name entrance, and Sina entrance contention for traffic. There are a kind of popular blog by Dare to write, such as some of the articles and early wood, sister Furong, select sensitive topics, say others do not dare to speak, but this kind of play eccentric grazing, not the public can do, after all, not the mainstream.

Ordinary people open Bo is purely a hobby, there is no site of the main push, the remaining promotional means are the following: Friendship links, BBS, personal im communication circle, blog messages, etc., the effect is very limited. However, celebrities are a minority, the average person is the majority of celebrities blog to achieve a phased success, there are initial investment factors, but the blog site cash flow can support this long-term investment? In addition, celebrity open blog can stick to go on? Will it be out of the cumbersome or not? Blog site to survive and grow smoothly, rely on celebrity blog is difficult to long, must form a benign business model, and constantly inspire ordinary writers to produce good articles, this is the guarantee of sustainable development.

Three The choice of business mode of blog website
To solve the problem of "publication" of ordinary People's blogs, the combination of blog and BBS may be a way. The difference between blog and BBS is that BBS is a collection of public speech, and the blog is an individual in different periods of speech collection, a person even if learning, by style, it is difficult to most people like, but the collective power can be easily achieved. Popular BBS classification is very detailed, most people can find their favorite categories and articles, BBS as long as the operation is good, vitality will be very strong. Discover BBS popular gene for blog use, can solve the source of the article and style problem. In fact, many BBS website has opened a blog service, but also relatively rudimentary, nine bad birds envisaged the model is: to create a blog plus BBS of the dissolved, disaggregated to detail, so that different users easy to find their favorite categories. In the way, after entering the BBS, click on the post title, will automatically link into the author's blog page instead of the current BBS post page, blog page left and right there is the Author blog homepage and other articles link, if the viewer is interested, you can easily access other Bowen, if you do not want to see, You can close the page and continue to look for other favorite titles in the BBS. In the way of posting, the author is still posting on his blog page, organized by the website to organize a large number of editors responsible for classification, set up fine posts. Here BBS actually play the role of the blog article Distributing center, through this distributing center, the author achieves "publish" the goal, the visitor facilitates the search. Through the distribution center, the Web site to achieve an isolated individual blog to join the whole, in essence, a small media together into a large media.

Four About the Profit model
As the TV media can not be sold two times, the blog site has not yet been able to charge users, see the profit model is still called value-added services, including advertising, wireless value-added services, professional blog, online mall, etc. (the latter two are essentially still a variant of the advertising business).

The implementation of the blog and BBS Fusion business model, whether for advertising or other value-added services, the value of the blog and decentralized isolated. In addition, in relation to the interests, you can get through the BBS entrance to the page display ads, not with the author, so that through the author's personal blog address entry into the page does not display ads or display other ads (separate sales separately). This business model of advertising sales and the previous and pick exploration of Packaging Sales personal blog page advertising model is not contradictory, the two can be parallel, jointly develop a blog "money" scene.