Blogs Change the web media

Blog is the personal Internet publishing way, like the BBS as simple and easy to use, usually as a regular update of the Web page. In 1998, Mr Draghi used his blog to report the first Clinton-Lewinsky scandal in the world, and hundreds of individual blogs in the 2001 event became an important source of media news; In 2004, U.S. presidential candidate Bob Graham, Joe Lieberman, Howard Dean, John Kerry and so on began to use their own blog to issue the voice of the campaign ...

Before the advent of the blog, the network media and traditional media compared to the biggest features or advantages mainly from the browser. The printing and distribution of network media is done in the user's browser, and millions of users can get a copy if they visit the site regardless of day or night. This feature of unlimited replication anytime and anywhere is the essential need of the media. It is on this basis, the network media has a fast, massive, interactive, low-cost advantages.

The internet was born in the 60 's, but it was not the media, it was just a way of communicating with the American military; 1991, Berners? Lee defined the hypertext of the WWW way to use the Internet, but at this time the Internet is still not the media, it is just an American university, a way of academic information exchange Until April 1993, when NCSA first browsed mosaic, the Internet was first viewed as a media, and the commercialization of the Internet was officially kicked off. This is because the invention of the browser makes the internet began to be mastered by the public, become a public tool, only the public, is of great commercial value.

Netscape's popular listing, Microsoft IE free Bundle, ie and Netscape's brutal competition, making the browser technology rapid development, more and more powerful, ease of use, which greatly promoted the Internet as a media development. In this sense, network media can be called browser media.

The myth of mass media

When the Internet media in the reader's browser to bear fruit, rapid, when the network media editing and production side, compared to the traditional media is not much revolutionary progress.

In advance, the network media by using Dreamweaver, FrontPage and other Web page making tools page to do static pages, and then FTP to the server, such as traditional media must be through the art of Typesetting system group version, in order to achieve the final publication, no art and technical staff, The site can not be updated at this time; later, the network media from the BBS inspired, on the basis of BBS, developed a template based publishing system, the use of publishing systems, ordinary editors can quickly publish the Web page, greatly enhance the timeliness of the network media. Although the release system eliminates the Web site to the art of dependence, but because the network media needs a massive update, get rid of the art troubled network editor began to fall into the "CTRLC +ctrlv" of the repeated labor pain. The vast amount of time spent on Web editing is overwhelmed by this monotonous duplicate copy. Website publishing system is for individual editorial office, blog is to tens of thousands of netizens to use, tens of thousands of users of the update must be far more than dozens of editors of the day and night non-stop update volume. Blog on the Internet media The first significance is that it to email, bbs the same ease of use of the "CTRLC +ctrlv" work of the whole to zero. Let more people to input it, get rid of "CTRLC +ctrlv" of the bitter editor from now on can focus more on editing options.

Expression is one of the basic needs of people, community prosperity has proved that more and more people, not only to get information through the Internet, they also want to participate in the Internet. The personal homepage was a personal first effort to do Internet media, but later, the personal homepage declined. There are three reasons: first, the high cost of updating, the need to manually create static pages, time-consuming consumption; second, the requirements of high quality, to be art, understand server maintenance; Third, the effect is not good, no access, feedback mechanism is poor, quickly become an information island.

Compare Personal Homepage Blog is very easy, as simple as email, do not need to learn; second, the use of centralized hosting, a high-quality program, a set of high-quality bandwidth and server can be used for thousands of people at the same time, intensive economy; third, with the common standards of RSS, The information in the blog can flow freely on this standard. Blog to overcome all these shortcomings of the personal homepage, will become the most mainstream of the future of personal, community Internet expression.

The significance of blog to the network media is not only the form, but more importantly, it solves the problem that how the network media can provide different from the traditional media information. Until today, the current situation is that the network media is still the electronic version of the traditional media, network media through the BBS, newsgroups, personal home page, such as the original content, due to the way of expression, format, organization and other issues, has been unable to become the mainstream content of network media. These valuable Internet original content is generated in the Internet, and then disappeared in the Internet.

The generation and storage of information and knowledge is as decentralized as the Internet, traditional media through the collection and compilation, the information together to provide readers to read, which may work in the traditional media, but the nature of the network media is massive, network media thin press team for the network media a huge amount of content requirements form the same as a drop in the bucket, The original of the network media must find another way out.

Easy-to-use browsers, after being mastered by the public, solve the problem of public access to information from the Internet, Easy-to-use blog can solve the public to the Internet to publish information issues.

Traditional media, although known as the mass media, but his editing process is a small audience, the self-proclaimed elite editors of the right to speak, the mass media is only the public expression in their speech, the public listen. But the public hand of the blog media, is now regarded as a small media, this is because a single blog access is very small, natural is dispersed information islands. The essence of the Internet is to disperse and dissolve the center. It was born in order to complete the communication between the residual networks through the center-free communication after the nuclear strike. But the characteristics of the media are not scattered, but concentrated. Blog to play an important role in the network media, we must solve the BBS, personal homepage, newsgroups did not solve the problem of "decentralization and concentration" between the contradictions. Fortunately, blog not only has an easy-to-use appearance, it is through the RSS Standard Ping Center and trackbacks easily solve the problem of convergence. Into, can hide into the small building into unified, out, can flap arm the people gathered. This is the true charm of the blog.

Ping Center

Blogs can be aggregated in two ways: a software implementation, a ping center implementation. Software Way is to realize the aggregation of the information on the reader's computer, the reader according to own liking, subscribe to own interest of blog, this software can from these blog to take the newest update to the reader's computer regularly.

The significance of Ping Center is that multiple blogs can be arranged in a combination of N Ping Center, can be in the N Ping Center based on the formation of NxN Ping home. Ping way more flexible, you can only ping the center of the title, can be the title + feed, can also be full text, rely on blog and Ping Center of the agreement.

Since the internet has been commercialized, competing for visitors has become a central goal of the commercial web site. The new economy and the traditional economy, the more scarce things the more expensive, as now commercial sites for the position of the portal, the near future will certainly appear to compete for ping center situation.

Ping Center by the crowd to attract a lot of blog content ping over, rich blog content will bring more people, so forming a positive cycle. This shows that the sooner the ping Center is built, the better it is, the earlier it is advertised. The sooner it is, the easier it is to form barriers.

The first thing the ping center is going to do is to classify scientifically, and this classification cannot be taken for granted, because the classification needs to be accepted by bloggers, and it is convenient for them to ping the appropriate content from time to place.

Ping Center the most basic form of performance, such as the news agency issued to the manuscript unit of the Press directory, in order to time, there is a classification of the first page, there is a summary of the home page. In the summary of the first page of each blog title, you can take this blog category name to make a hint.

To balance the ping center high efficiency and high quality of the contradictions between the ping Center can be classified blog users management, High-quality, able to self-discipline of the VIP users, ping over the blog without checking, you can immediately appear the various home ping. General users ping over the blog, you need to audit, in order to appear in the larger ping home. Ping Center each Home page audit scale and people flow is proportional to, people flow the larger home page, the more stringent audit.

In addition to manual audit, but also can be supplemented by integral management. Blog to accumulate points by clicking, blog to ping himself to the important first page, you need to pay points. This integration mechanism can make High-quality blog has sufficient points will keep their own high-quality blog so that more people click, so as to earn more points, and the low quality of the blog because there is no click, points spent after the score will be low quality blog? Ping to the important home page. Thus automatically achieve the fittest.

Blog Another vantage point is the blog hosting service. Free email has been proven to be the gateway to fight for users of the sharp device. Compared with Email,blog hosting services, the higher the gold content, the higher the input and output ratio. and frequent replacement of email address, blog Move the cost is very high, the early launch of the blog hosting services, can be absorbed to the earliest and highest quality blogger in the above settled. Independent State of the blog is a community, outstanding bloggers will attract more outstanding bloggers to join. So loop.

In addition, the blog hosting service is the foundation of the Ping Center, there is no quality blog as a ping center of the seeds and exchange conditions, again good strategists can not persuade many High-quality blog to join their ping center.

Access CMS

Ping Center mode is just a simple blog collection, commercial network media on the application of blog will not stop in the plain Ping Center home stage. Commercial network media will certainly be ping center access, they are already familiar with the master CMS.

CMS (website content management system) mainly solves two questions: first, classifies the content, edits, the correlation; second, on the page through the title, the summary, the picture and so on the powerful manifestation.

The previous CMS function will focus on the editorial input of the article, this is the network media content in the past largely by editing the reality of the decision. In order to adapt to the development of blog, and gradually blog as an important source of information, the new CMS must support RSS, must be able to ping the content of the Center for effective management. CMS only support RSS, trackbacks can be realized, will have more bloggers are willing to ping their content.

According to the positioning, editorial policy on the content of the editor is the fundamental difference between blog and commercial network media, so, CMS should be regarded as the content of the commercial blog contents of the packaging and production tools, editing the CMS can even be considered as a blog entry.

Trackbacks

Why is a free blogger willing to push his blog update to one or more ping centers? First, push the cost is very low, when the release of the time to select a classification can be; second, the essence of writing is to give more people to see, ping Center reading crowds more than one's own garret, to meet the needs of bloggers to read; Third, the other essence of writing is to get feedback. Blog embedded trackbacks function, can track to other blogs or support RSS system to their own articles, if the reader in other blogs on their own article comments, Trackbacks will be able to these comments, automatically pushed back to the original blog, attached to the end of the text.

As a result, a blog post is referenced more and more, and it gets more and more feedback. Trackbacks make blog original ping at the same time not only in the pay, it is also seeking to get.

Trackbacks is also a good solution to the issue of the focus of feedback, network media practice has proved that feedback can inspire more feedback, the focus of the feedback of course to facilitate more feedback.

One wrote an article, published it in a newspaper, published it, and it ended. If it is posted in the blog, at the time of the release, and also ping to a larger flow of the center, the center and other centers to Exchange Ping, so ping to ping, through the ping,blog in the world of online media freely shuttle, automatically copied, But because there is RSS, it no matter where was commented, was discussed, can return the original blog through Trackbacks. The author can not stay at home, in their own blog can see their articles in the entire network of the world's repercussions. These echoes, all of which are generated by the Internet, are likely to inspire the author to write an article to respond to these echoes, then back and forth through blogs, ping centers, and trackbacks.

Compared with the personal homepage, the blog not only has a close appearance, but also, through RSS, Ping and trackbacks, it can organize the content that it produces very well. Although BBS is also easy to grasp, but its organizational is very poor, posts are always flooded with more posts, and no organization of the main line.

Author: Liu Yan Source: donews