Blue Ocean and Red Ocean-inspired by software innovation

The blue ocean refers to a market where no one is involved, and the Red Ocean refers to a market with fierce competition.

Which one is easier to find? Of course it is the red ocean market, because there are many participants.

Which one is easier to develop? Of course it is the blue ocean market, because there is no competition.

 

In my opinion, we do not recommend that you participate in the blue ocean market. First, we cannot cultivate this market. Second, we do not have enough strength to protect this market from being intruded into by others.

I believe everyone has heard of this story.

It is said that a shoe salesman went to a certain island to sell his shoes, but found that they never wear shoes and were disappointed. Another shoe salesman thought this was an unexplored blue ocean market and offered free shoes to try on, cultivate and change their living habits, and eventually sell a lot of shoes.

In this story, I used to think that the second salesman is really worth learning. Now, I think the first salesman is more wise. Because the second salesman has trained the market. After the market is mature, other companies will also come in for sale, without having to cultivate the market, and sell shoes at a cheaper price, the later one will easily make a lot of money. Therefore, the first salesman gave up the blue ocean market and was self-aware. When the time was ripe, he came into the red ocean to fight again to ensure higher profit security. There are too many such cases, especially in the Internet environment.

It may be unacceptable for me to explain these principles, because we always like to talk about technological innovation and operation models. We hope to find a different path to financial development, and the fact is ultimately not human. The development of the blue ocean market requires both opportunities and strength.

 

From my personal point of view, I prefer to participate in the Red Ocean market. Because we don't need to cultivate the market, and we can avoid others' mistakes and win through "micro-innovation.

Here is an apple case.

Apple created a personal computer, first introduced window operations, and first proposed the concept of mouse ......, This time, Apple was involved in the blue ocean market and indeed created a miracle. However, when looking for the blue ocean, the positioning was not accurate enough. In addition, Microsoft and other companies copied it, which led to the rapid decline of apple.

After Jobs' return to Apple, any product launched by Steve Jobs is no longer involved in the blue ocean market, but to fight the Red Ocean through "micro-innovation. Taking mobile phones as an example, the mobile phone market is a mature and highly competitive market with a high demand. Apple only needs to do better than others to sell it. What's more, it is much better than others. So it succeeded, so Apple went to its peak.

In a mature market, you only need to do better than others, and you have the opportunity to win, without worrying about the wrong direction. From this point, Nokia's success and Apple's success have no essential difference.

 

I don't want to comment on what is right or wrong, because everything is not absolute. The blue ocean is not a paradise, and the red ocean is not a slaughterhouse.

I want to say, why do we always want to find a blue ocean and dare not fight in the Red Ocean, because we do not want to keep improving and lack confidence in our hearts, I always feel that there are so many products on the market that they are still so good that I have no motivation to forge ahead.

Don't always think about innovation and innovation. Innovation may not win, but "micro-innovation" is easier to win. You only need to do better than others. This little advantage does not involve much technical difficulty in development and does not involve much work. However, most people only focus on implementing functions and do not take this small step forward, if you take a step, you can easily win. This advantage does not increase too much competitiveness. The competitiveness comes from continuous improvement and continuous "micro-innovation". If you stick to it, you will be able to win.

 

I have met many technical experts who have many years of development experience, but have not yet seen a decent work. However, this does not affect his great talk about "Innovation" and the blue ocean strategy. Over the years, we can see that successful IT people are still the ones in the newspaper.

 

 

The following content is excerpted from the chapter of the theory of doolakot management.

Innovation must be simple and focused. In fact, the highest praise for innovation is: "It turned out to be like this! Why didn't I think of it? This is really easy ."

Innovation activities are both conceptual changes and sensory changes. Innovative innovators must go out to observe, ask, and listen.

Innovation comes from hard work, and it is not a product of genius. Innovators must have sufficient knowledge. Intelligence is necessary, while a single goal is indispensable.

Innovators are rarely involved in many fields.