Blue Sky Pavilion Analysis of how to look at Taobao to large flow activities brandished

A few days ago wrote a "Taobao will exclude the impact of the cost of the rankings."

At that time, I estimated that Taobao will gradually remove some of the products of some sort of product of the impact of the number of transactions on the Taobao product search rankings, unexpectedly, Taobao revocation of all categories of goods of the number of transactions in the ranking impact on the search. Not only that, Taobao continued to brandished activities, the cancellation of participation activities, the number of transactions on Taobao search rankings impact.

The specific content is:

This adjustment of the "Search results page" and "Category Baby list" in the "number of recent transactions", will remove the "poly", "Daily Specials", "Gold coin", "Trial Center" and Taobao official activities during the sales, and does not count in search ranking;

I think Taobao this hard-hearted move, will let a lot of shopkeepers depressed.

This change must have an impact, increase the difficulty of building a burst, for the new Taobao shop may be more pressure. But the Blue Sky Pavilion found that the change brought some small benefits.

To participate in the activities of large flow, Taobao has a threshold for market stores, usually need a certain degree of credibility, and Taobao Mall registration is generally not a problem, unless the operation is very outrageous. This way, even if Taobao mall sellers take a new product to participate in large flow activities, but because the impact on the rankings is greatly reduced, this is a chance for the market shop, in a short time, the number of transactions in the ranking of the impact of the market store and store status is almost the same, but please note that this is only a short time

Taobao this brandished, the need to participate in these activities in the future or whether the feasibility of reducing it?

Not also! This time Taobao changes, increased the difficulty of creating a burst. Suppose 2 jewelry shop also on a new pendant, and this style is more "money", then participate in large flow activities appear particularly important. If you first pass Taobao big flow activities of the audit, because participated in the activities of the merchandise page shows the number of transactions and the buyer evaluation information is to enhance the turnover rate of powerful weapons, I think this point no one will criticize, I believe that everyone to enter a product page, will look at this product sales and buyers evaluation. This is very important, the former Wang Tong also put forward a similar argument, but Wang Tong described this is a herd mentality, but the blue Sky Pavilion that this is a buyer looking for a sense of security seems more appropriate. The conversion rate of the transaction has greatly increased, the number of transactions has also been a considerable increase in the rankings and conversion rate has a considerable impact, it is easier to make this product to become the sales of the king.

But also want to advocate this style of competitors, whether the ranking or conversion rate, it is difficult to surpass you. Even if he later took part in large-scale activities, to obtain considerable trading volume, but because Taobao canceled the number of activities on the ranking of the impact, want to surpass already build sales of you, is very difficult, this also forged our innate advantages, so that competitors congenitally deficient.

Of course, here we exclude 2 shops between the level of marketing, if what factors are dragged in analysis, that three days and three nights are not complete, and can not analyze the feasibility of a single factor. I prefer to take unilateral factors to analyze its role, Blue Sky Pavilion believe that the details may not determine everything, but enough to affect everything!

This article author Blue Sky Pavilion, Exchange QQ 1336984264

by A8 Taobao University http://www.a8tb.com contribution!