Bluefate: On the function and optimization strategy of anchor text link

Believe that have a certain experience seoer are aware of the impact of a site keyword ranking factors, but there is a very important factor, that is the role of the anchor text keyword. Especially in these two years, seemingly in the keyword ranking algorithm has become increasingly influential.

Why is anchor text so important and what is the effect?

First we need to know the anchor text: is the keyword to do hyperlinks. Code format: Text keywords, in some SEO beginners seems to be difficult to understand, haha, in fact very simple. It not only provides a crawling path to spiders, but also an important algorithm in the ranking of keywords. When it comes to this anchor text, you have to mention, Baidu founder Robin Li's a hyper-chain analysis Patent "hyperlink file Retrieval System and methods", from this patent can be very clear to understand: This patent to solve the Web page and search keyword relevance, anchor text links in which there is a great role. (hyperlink file Retrieval system and Method address: http://patft.uspto.gov/netacgi/nph-Parser?patentnumber=5,920,859)

The following is an understanding of its patents: When a file is introduced into a database, it is recorded together with hyperlinks to the file and the anchor text (linked text) used in each hyperlink. The search term also creates a database, where each word is documented along with a hyperlink that contains the word and the files that the hyperlinks point to. When a keyword is searched, the file or Web page that contains the largest number of backlinks with the keyword linked text will be ranked as the most relevant result.

Li said: The chain is a reference to the page, a worthless Web page can not be a lot of active hyperlinks. The hyper-chain is someone else's evaluation of you, and the description on the chain is how others evaluate you. Therefore, to do a good job of keyword ranking, keyword anchor text role is conceivable. Of course, the search engine algorithm actual algorithm is much more complicated.

How to do good keyword anchor text optimization?

Anchor text link is divided into the anchor text and station outside the anchor text, from another angle is the inner chain and outside the chain of another. But no matter how to do, can not be separated from the following several basic points:

1. Accuracy and diversity of anchor texts

First of all to remind everyone is: the accuracy of anchor text suitable for the anchor text, station outside anchor text is best to promote diversity.

The accuracy of the anchor text not only involves the accuracy of the keyword, but also the accuracy of the link. This everyone can look at Baidu Encyclopedia, Baidu Encyclopedia in any one of the key words and its corresponding links are unique. Many web sites can also do this function, thus reducing manual errors can also reduce the corresponding workload. When doing the anchor text, if all anchor text links are the same text this is not good, search engine is easy to think that this is cheating behavior. You can use long tail words with the main word to do it appropriately. For example: my website Asia-Pacific Cabinet net main word is "Ambry", we do the anchor text of the station outside, can use the related "Ambry net" "Ambry brand" "Whole Ambry" and so on.

2. Anchor text links should be integrated into the relevant content:

Practice has proved that an article and keyword-related articles in the uniform distribution of anchor text links more than isolated recognition of higher.

3. Anchor text link breadth:

The universality of anchor text link is the distribution of anchor text link is wide. That is: the more sites have anchor text links to your site, the more favorable to your site. But everyone in the time to do also pay attention to the quality of the link, if the link to your site is not high quality of the site over, the results can be imagined. And in the long run, these quality is not high anchor text links, after a period of filtering, will be a large number of reduction, on your site has a great impact. So, a lot of high-quality links are good.

4. Anchor text link quantity should be moderate:

This is what we often ask, an article may be a keyword appeared several times, only to do one or all do it? In fact, we do not too tangled, we can learn from Baidu Encyclopedia, do once is enough, but in the actual operation, we can according to need, add some, remember, do not let the user disgusted, The user experience is the first place.

5. Expose your Web site appropriately:

Do not have all the anchor text links on the text are your keywords, format: URL links, such as my blog "http://www.bluefate.org/", this approach can be appropriate to increase the Baidu related domain, that is, everyone said Baidu reverse link.

These are some of my understanding of the importance and practices of anchor text links, where there may be deficiencies or mistakes, and we can share them together. But the most important thing is to bring the user valuable things and a good user experience. This article for Bluefate original works, this is my optimized site Asia-Pacific Cabinet Network www.ytcg360.com reproduced please reserve, thank you. Network Marketing to promote QQ group 20227401, welcome everyone to join together to explore sharing.