Board decline: Reflections from the absence of MWC

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To observe whether a thing really adapts to the trend of the times, do not judge it in its freshman stage or the high-speed development stage, but only when it gradually goes down the peak, even when all the dust settles. Tablets are a good example, when the ipad has just been released and a large number of Android tablets are on the wind, whether it is the industry or the mass consumer that it is a combination of mobility and performance of the product, will replace the PC, and even some mobile phones, become the backbone of consumer electronics products.

But no Chengxiang, tablet computer development to now, but is "high not, low not on", neither to the PC sales impact impact, nor to the smart phone caused by sales decline and other negative effects. On the contrary, it is more and more unsatisfactory in terms of sales and function. At this MWC conference, although the exciting products such as Samsung S6, HTC M9, but also can obviously feel the tablet began to decline. The reason is the result of Neving.

External firepower, fierce plate, no parry.

At the MWC conference, Sony's tablet Z4 became the most watched tablet in the conference. But Sony itself is fend, and its tablet sales are hard to lift the entire market. In addition, Lenovo, Acer, Dell, Huawei and so on are playing "accompany Prince read" role, few tablet computers, and other manufacturers do not even launch new tablet.

All the attendees were swarm to focus on the new flagship phones, smart hardware products and wearable smart devices, car networking products and so on, and the tablet was like a neglected child with no one left to pay attention. Tablets have been hit very seriously by other smart devices, especially with the launch of a big-screen smartphone, which has reduced consumer dependence on tablets-Apple has launched a big-screen iphone, and consumers have no reason to pay for tablets that are similar in function to smartphones and that are similarly configured and inconvenient to carry with them. At the launch of the iphone 6, Apple has taken the ipad Air 2 and ipad mini 31 words, which is a bloody example.

Hubert Chorley, chief executive of Best Buy, said in a financial call that sales of the entire tablet industry fell 30%. One senior at best buys said it was possible that a big-screen phone would endanger sales of tablets, "the widening of the screen size makes the line between tablets and phones more blurred." "This is also reflected in the sales of tablets, according to IDC data, the full-year 2014 flat-panel shipments of about 235.7 million units, compared with 2013, growth of only 7.2%, this figure in 2013 up to 52%. Tablet computer has already entered the user demand, the manufacturer market occupies a relatively stable period.

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The impact of smartphones on tablets is needless to tell, even wearable devices have impacted the tablet market a certain amount. Although the two are completely non-comparable in product form and function, it is true that consumers are distracted by a certain amount of attention and money. And then, with the development of smartphones and other smart devices, the decline of the tablet market will continue.

Internal non-innovative power plate development is shackled

According to common sense, even if the external firepower again ferocious, but as long as their own can be more intense fire to fight back, can still "peace of mind." But the fact is that tablet computers have been in the bottleneck since the development of several years. On the hardware, the basic is the same as the smartphone CPU, GPU, RAM, etc., the use of the smoothness, performance has no advantage to say. On the system, but also iOS, Android-based, too tired of the same so that consumers do not interest. Even on Android tablets, many apps are not optimized for tablet size, and the experience is extremely bad, deepening the negative impact in the consumer's mind.

Functionally, a tablet is almost a replica of a smartphone. As long as the tablet can do, the smartphone can almost do, and can do better, and more convenient to carry. As for working on a tablet computer, as a productivity device, it has proved to be just a good imagination at the beginning of its birth, completely incapable of replacing the PC's role. And compared to the slow evolution of smartphones, the shape of the tablet is "perpetual", the same size of the big let consumers already tired. Even the ipad is just making a fuss on the thin, not a new breakthrough in shape.

It can be said that the lack of creativity, innovation and productivity drivers in the tablet itself is the root cause of its current weakness. A cumbersome smart electronic device is not going to be a consumer favor. It is only at a slow stage of growth, and then it is the stage of a sharp decline in sales.

There's still a chance to start a self-help tablet

While the proportion of tablets in smart devices will be smaller in large-scale trends, this does not mean that the role it plays will be replaced. As long as the initiative to start self-help, supplemented by relatively successful means and means, tablet computer will also play its own energy. For the mass consumer, the tablet computer to change the speed of more and more slow, manufacturers can reduce the pace of upgrading, from an annual upgrade to a second-year upgrade, or even a three-year upgrade, calm down every time the outbreak opportunity. While this can lead to weak sales, it can have a stimulating effect on consumer demand.

Adding irreplaceable new features and ideas to your tablet is imminent. Only in this way can we guarantee our uniqueness and not be affected by other smart devices. In addition, we should open up more diversified professional and commercial channels. The graphics, safety, conformal and other features to achieve the ultimate, attracting professionals and business people eyeball. We have seen that tablet makers are starting to do something, but that is far from enough. How to go further, will be the key to success or failure. In short, the sky will not drop pie, tablet computer to be able to not be the development of the wheel of the Times to crush, it must immediately, immediately start self-rescue action. (New discoveries of science and Technology, Constantine/Wen)

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Board decline: Reflections from the absence of MWC