Book Music said: "Non-Legacy" into the super-IP, this is the rhythm of the seizure of paranoia?

Book Music is Hunan Zhuzhou people, so this article is only a non-legacy of Zhuzhou a delusion, and an Internet goose business with the Forbidden City play expression package cooperation.

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Wen/Zhang Shule

Published in "Zhuzhou daily" July 11 rooftop commentary edition

According to media reports, Yanling County Hakka folk songs, three dragons, Chaling County Hakka fire Dragon, You County Longquan lion lights (double lions), Liling star-Star Lights, Zhiyuan Ghost Song Pai Dance These intangible cultural heritage, July 3 debut in Zhuzhou Shennong city. In the event or preview, the author's mind has been associated with another word-super IP.

This is one of the most popular words in the cultural and creative industry today. The so-called IP, can be interpreted as intellectual property, can also be interpreted as original content. And recently due to the popular online games adapted from the "Warcraft" big movie aggressively, as well as earlier, such as "Captain America 3", "Avengers League" and other superhero film and television drama, in the win box office, but also in toys, clothing, tourism and other derivative industry chain formed a "peripheral product heat", "Star with the Heat", Make super IP a very innovative and rich color noun.

Can Zhuzhou have super IP? The answer is yes. Next not to say, just a tomb of Emperor Yan Shen's seat, and thus derived from the national Intangible Cultural Heritage Representative List of the Emperor Yan Mausoleum Festival, is enough to form a powerful super IP industry community.

The key is how to do it? Perhaps the first should jump out of a cultural platform, the economy of the lazy thinking circle. Simply by virtue of the name of the business card to guide businessmen in, this is obviously not enough to see. Perhaps, may as well imitate the Palace Museum, also is playing the cultural heritage this IP card, earlier the Palace Museum but took a line of selling Meng, let Royal culture "ground gas". From "Palace Doll" to "Pearl Earphone", from "Emperor Folding fan" to "their umbrella" ... These two years, "Meng" as the design concept of the Forbidden City text products, once launched by People's favor. By the end of 2015, the Palace Museum research and Development of 8683 kinds of cultural and creative products, the Forbidden City's product sales from 2013 to 600 million yuan growth to nearly 1 billion yuan in 2015.

Let the ancient cultural heritage, through a different way in front of the public, often is so "simple", and this alternative way, in addition to bring tickets to the overall prosperity of the product chain, but also let the outside world for the palace of this super IP awareness, from the visibility of high enough, Can be specifically said to come out of the state, through a figurative products, apps and games, forming a wider range of communication.

Return to Zhuzhou, the same is possible, such as the local apparel industry, from imitation to the original process, can not be re-development of the IP of the Emperor Yan, such as the National Intangible cultural heritage of the glaze of colorful porcelain firing technology, can not be known in the year with the use of the red kiln This IP is famous at home and abroad, Together with Yan Emperor to burn the kiln more prosperous.

Word, to become super IP, first to the Emperor Yan please to our life, please come into our living room, please go to our daily consumption, rather than stay in Zhuzhou various can and text to create a homely industrial economy "spokesperson."

Zhang Shule TMT Industry observers, game industry, the first commentary: zsl13973399819 book has "pathfinder-Internet + times Industry Transformation Revolution", a drill to the ground seam in search of entrepreneurial vitality books.

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Book Music said: "Non-Legacy" into the super-IP, this is the rhythm of the seizure of paranoia?