Book recommended by Lao Luo

Lao Luo's recommended book Tipping point

One of the concepts mentioned in the book "Tipping Point" by American writer Malcolm Gladwell (Malcolm Gladwell), explains the reasons behind many difficult-to-understand popular tides and discovers the factors that, if mastered, Can easily push up a popular tide.

The idea of tipping points is very similar to the spread of epidemics, and Malcolm Gladwell will establish a popular tide of three laws: individual character laws, adhesion laws, environmental power laws.

Lao Luo's recommended book No.2 Alien

In the book "Heterogeneous," author Gladwell's analysis of successful people in society has allowed readers to see a series of surprising statistical results: most of the Premiership players were born from September to November; Bill Gates and Steve Jobs were born in 1955. Many of New York's leading law firms are descended from Jews, and most of their grandparents make a living in the clothing industry in New York.

Why is the statistical results of those successful people so consistent "accidental"?

This is because the Premier League player registration time is September. Among the players of the same age, September births are actually almost one year older than those born in August, and the gap between one year old has an undeniable effect on their careers; it was the time of the computer revolution around 1955, and if you were born too early, you wouldn't have a personal computer, if you were born too late, The opportunity for a computer revolution was taken up by others; Jewish law firms grew up because they were in the grip of an overhaul of corporate-restructuring lawsuits, and the experiences of their grandparents who emigrated to America gave them the ability to seize opportunities.

Lao Luo recommended the book No.3 priceless

Best-selling author Poundstone reveals the hidden psychology of value. In the psychological experiment, people can not accurately estimate the "fair price", but by the unconscious, irrational, political and other incorrect factors of the strong influence. Marketing experts quickly applied these discoveries. The "price consultant" advises retailers on how to persuade customers to pay more or pay less, and the negotiating coach offers similar advice for business people to trade. The new price psychology requires businesses to design prices, recipes, rebates and other benefits. It can be said that the price is the most common stealth persuasion master. No matter who, as long as the usual to bargain with people, this book can not be seen.

Lao Luo recommended book No.4 A Brief History of American race

In a brief history of the American race, the author uses a large number of historical facts and figures to explain the struggles and cultural histories of various races in the United States, including the Irish, Germans, Italians, Japanese, Jews, Chinese, Mexicans, blacks, Puerto Ricans, etc.

As we all know, the United States is a melting pot of world culture. Each race has its own inherent qualities, both genetically and culturally. In comparison with other races, these inherent qualities also make them stand out in the context of the coexistence of many races. People who come to the United States from their ancestral home countries are more aggressive than the people around them, more active in the face of adversity, and therefore more pronounced racial traits. Although the personality or way of thinking depends largely on the class of people, it still presents many common qualities of success, such as the importance of education, diligence, positive, and the transfer of experience, which applies to all industries.

Lao Luo's recommended book No.5 Jobs ' magic speech

A book that tells the skills of a speech, "speaking, has become a necessity for business communication." "Jobs ' magic speech" not only reveals the PPT and presentation skills that Steve Jobs used when he presented the world with his iphone, imac and ipod, but also included and analyzed some of the most important speeches of Steve Jobs over the past 25 years. This book gives you the full experience of Steve Jobs ' speech. Maybe he's hard to imitate, but try it, it will keep your listeners highly enthusiastic and attentive, and each time you open it, it is destined to make an exciting experience.

Lao Luo recommended book No.6 Consumer Psychology

Consumer psychology is an important branch of psychology, which studies the psychological phenomena and behavioral laws of consumers in consumer activities. Consumer psychology is a new subject, its aim is to study people in the life consumption process, in the daily purchase behavior of the psychological activities of the law and personality psychological characteristics. Consumer psychology is an integral part of consumer economics. The study of consumer psychology, for consumers, can improve the consumption efficiency, for operators, can improve business efficiency.

This book is a necessary tool for the entrepreneur who is engaged in marketing, operation and management practice, and it is a practical and professional teaching material for the students majoring in marketing and trade in higher vocational colleges, and it can be used for reference by all walks of life and economic theorists who are engaged in marketing work.

Lao Luo recommended the book No.7 only paranoia can survive

"Only paranoia can Survive" (onlytheparanoidsurvive) the classic of contemporary leadership art. "Only paranoia can Survive" a book, in the attitude towards strategic turning point, the author has not shown a biased side more not show the arrogant side, but through personal experience, with the facts and logic rigorous reasoning, elaborated as the management of enterprises in the face of complex and changeable competition environment, How to find the strategic turning point and how to deal with the opportunities and challenges that the strategic turning Point brings to the enterprise.

Lao Luo recommended book No.8 Grotesque Behavioral Science

Dan Ariely, a 18-year-old explosion accident, let Eric's body skin 70% burns, lived in the burn ward for three years. Wearing a treatment with a black elastic tights, the head wearing a mask, he self-deprecating as "Spider-Man." But precisely in this long, boring, and painful years, that set of strange "Spider-Man" clothing opened his distance from the outside world, so that he can be the eyes of outsiders to re-look at the side of the Earth, from now on to explore human behavior and economic relations of interest. In the end, he became a famous behavioral economist.

Book recommended by Lao Luo