Books worth reading by sales staff

Benjamin Franklin's autobiography by Benjamin Franklin
"Thinking and getting rich" by Alan Hill
Spiritual factors for success N. Clement Stone
The power of faith, by Louis Binstock
J. Martin Cole, the greatest force
Challenge to you Lian Dan
By Russell H Conway, diamond land
The power of love by Allen florm
From failure to successful sales experience by Frank betag
The magical emotional power by Roy garne
Thinking man, James E. Allen

 

1. "consumer behavior", Michael. R. Solomon. The Chinese translation has versions 3 and 5.
"Consumer Behavior" is the basis of marketing. Our product solutions, advertising and communication solutions, the evaluation of the value of mergers and investment objects, and other business behaviors cannot be separated from the study of consumer behavior.
One of the main causes of many marketing mistakes in Chinese enterprises is to pay attention to consumption psychology and despise consumption behaviors. Its external manifestation is to pay attention to advertising, concepts, celebrity celebrities, and marketing strategies.
Professor Solomon has made great achievements from the perspective of cultural anthropology. (after the liberation of China, there is no complete cultural anthropology; the disciplines of history, archaeology, mythology, symology, and nationalities each undertake part of the functions of Cultural Anthropology. the backwardness of Cultural Anthropology is also the reason why Chinese marketing relies too much on economics. In the United States, the marketing of economics and the marketing of Cultural Anthropology are mutually beneficial. For example, Mille is born from economics, while mille, president of the Mille group, is from cultural anthropology ),
The use of Cultural Anthropology Methods analyzes the various influencing factors of consumer values, helps enterprises understand consumers, and analyzes various patterns of consumer behavior.

2. Strategic Brand Management, Ryan. Kylun
Although I have to admit David. Ike is the master who represents the highest level of brand marketing, although Ryan. Keller's Strategic Brand Management has benefited from David in many aspects. Mike's brand trilogy and some papers, but I still only recommend Ryan. Keller's strategic brand management.
This is because, David. Ike's achievements are "Monographs" and "papers"; Ryan. Keller's "Strategic Brand Management" is a "tool library and ideology library" for Enterprise Brand work, which is more practical.

3. By "marketing channels" or "marketing channels.
The former is version 5th, and the latter is version 6th. This book won the American Marketing Association's "Paul D. Converse outstanding marketing theory contribution" award.
Stern is John D., Northwestern University Business School, United States. one of the three distinguished professors of Gray, who focuses on channel research, is the highest authority of international channel learning and one of the bosses of the baler group. (Http: // www.kotlermarketing.com.cn/chinese/aboutus/05/2005/0611/14.html ).
His book not only summarizes and summarizes the strategic and tactical issues of all channel design and channel management, but also uses the value chain as the basis, this paper studies cutting-edge issues such as "professional hypermarket" and "transformation of distribution dealers to Marketing Service-Oriented Dealers". In China, almost anyone who listens to him can win business opportunities first.

4. Scientific advertising,.
"Without reading this book seven times, you will not be eligible to talk about advertising," said Pope Auo of advertising.
As a marketing worker, I want to say that I am not eligible to talk about promotion without reading this book 70 times.
It is actually the most important perfect marketing tool of "promotion.
What is "terrible" is that this book was written in and has analyzed a series of promotion tools such as gifts, trial supplies, and customer archives. It still represents the highest level (years later.
I have purchased more than 20 copies of its Chinese version and presented them to all service enterprise planners to avoid low-level mistakes in Promotion planning.

In fact, I spent 20 yuan to send a book, reducing the transaction cost by at least 2000 yuan.

5. "gap", Jiang ruxiang.
GAP is also a book that I would like to transfer to others after I purchase it myself. The Chairman or managing director of many companies have accepted the books I presented.
It simply clicks on the weakness of China's so-called famous brand enterprises, including Haier, TCL, Wahaha, Huawei, and so on, and points out that their success is actually not the case.
My clients are small and medium-sized enterprises. We often hold "gap" and hold the confidence that "the strong and the weak cannot help but fight", And once and again, we win more from the weak and the weak.
In most of China's fields, the return on investment by means of money transactions is greater than the hard work of marketing;
The return on investment of almost all large enterprises, such as rights and money transactions, is much greater than that of hard-earned marketing (for example, if money is cheated through relationship or "packaging" listing, the return is much greater than that of hard-earned Marketing );
This makes the majority of so-called winners lose the opportunity to attach importance to marketing and learning. No matter how brilliant they are, they are all temporary, but they are just "opening the way to true life ".
Therefore, in the future, some of the existing small and medium-sized enterprises are willing to study and master marketing on demand.
Make the storm more violent.
Let marketing companies fall down early.

6. Galle
I know that since marketing books are recommended, you must write down the name of the master.
However, it is difficult for me to decide which books the master recommends.
"Marketing Management" is "reading books", and "Introduction to marketing" is recognized by Mr. Yu Lijun and others as "blue and blue;
However, both are teaching materials and are characterized by "comprehensiveness, clarity, and authority". They are not completely targeted at marketers.

Some brochures are full of balancer's wisdom and wit. For example, the balancer featured marketing dictionary, the balancer said, the balancer theory marketing, the balancer new thinking, the level marketing, and the marketing Ten Commandments.