Both Avaya and beidian indicate the future of VoIP in Software

Avaya and Nortel CEO said this week that the future of their VoIP business lies in software and partnerships with enterprise-level application vendors.

Avaya CEO Louis d'anbrocio and Nortel CEO Mike zafilovski both delivered speeches at the VoiceCon conference. Both said that most of the company's R & D focuses on software, both parties will spend 75% to 80% R & D fee on software development rather than Design and Development of circuit boards, line cards, telephone and other hardware. The two CEOs also stressed that the relationship between the company and application software vendors such as IBM, Microsoft and SAP is also very important.

D'ambrocio said Avaya's VoIP and communication products will be separated by hardware and software. At present, 70% of Avaya's R & D resources are used in software development. Avaya is now working to integrate voice and Information Application Software into distributed services, small applications, and software objects, such as ERP or CRM platforms.

D 'ambrocio said: "adding communications to the core of business processes is very important to improve enterprises' extensive transaction response capabilities ." He cited an example of the communication-Supporting Business Process Technology released by Avaya at the VoiceCon conference this week. This technology binds Avaya audio conferences and information applications to a service-oriented architecture-based platform, for example, SAP NetWeaver or IBM WebSphere. Avaya also announced that it had reached an agreement with the ThinkPad laptop manufacturer Lenovo Group to develop a new technology that uses the keyboard background light as a message to be received, when the Avaya software phone client receives a new voice mail, the keyboard background light starts to flash as the desktop phone receives a call .)

D'anbrocio also revealed Avaya's plans to acquire Ubiqity, the app server provider of the Session Initiation Protocol, which is part of its new software-centric development strategy.

D 'anbrocio said: "We will provide carrier-level SIP Technology for enterprises ."

The company will also launch operator-level SIP technology among its enterprise users. The company will also transform its enterprise user business into software and application software businesses, said zafilovski, CEO of Beijing Power.

"Although beidian has always been a hardware company in the industry, we still need to develop software businesses to promote business innovation," he said ."

North Electric has 12 thousand engineers and research talents, about 80% of which are software programmers, said zafilovski. Nortel has also established extensive partnerships with IBM and Microsoft in terms of R & D, sales, and service. The three parties have formed a so-called innovative communication alliance. The company announced this week that its SIP-based Multimedia Communication Server 5100 has been integrated with IBM's Lotus Sametime and Notes applications.

"We will provide carrier-level SIP Technology for enterprises, and not any company can do this," he said ."

However, zafilovski stressed that establishing partnerships with Microsoft is the most important move for it to turn to software-centric.

He said: "Our cooperation with Microsoft is a very special combination, including in-depth R & D, marketing, and service cooperation. With the help of Microsoft, beidian can accelerate the development of advanced Unified Communication technology ."

Related Articles]

• Various Unified Communication products released by Avaya and beidian
  

• Expert prediction of VoIP and network market development trends
  

• Challenges to VoIP Security and Unified Communication