Both inside and outside the site SEO optimization premise

Now do webmaster more or less will point SEO skills, even if there is no specific practice, but the relevant theory or how much know a little, do the SEO optimization of the site, nothing more than two major items, one is the inside of the website, one is the outside of the site, below we will simply say that the two major items of the specific optimization method!

　One: internal optimization of the website

1: Content; This is the most important part of the internal optimization of the site, we know that a site if there is no attractive content, even if the site is optimized to search engine first, what is the use of it? will only increase the pain of seeing a high bounce rate, usually a website's content structure is 40% original, 50% false original, 10% of the collection, why to collect it? The main is to wait for your site has a certain weight, then reprinted some high-quality articles is also conducive to the weight of the site to promote!

2: Structure; This is also a very important part, usually pay attention to the optimization of the code, the site structure is reasonable, URL naming is the specification, the directory structure is very confusing, there is no site map and 404 pages, and so on, these are helpful to enhance the search attentive goodwill!

3: Inner chain; This is also a very important part, SEO optimization should not be enough to ignore long tail keywords, and long tail keyword is often our inner chain anchor text, this is in order to promote the internal site long Tail keyword weight, so that we have a long tail word content page can also have a good ranking!

　　Second: The external optimization of the website

1: Reverse chain; in fact, the site's import link, which is very helpful to the site, so the chain of natural is the more the better, but now the composition of the chain is best high-quality outside the chain occupy most of the help of the site is very large, if it is a large number of junk outside the chain, the help will become smaller, So outside the chain building to do every day, just like update the content of the site, to the good site to do outside the chain, do not use the post machine to send out the chain!

2: Friends chain, friend chain is actually the highest quality outside the chain, but also can give back to each other some weight, is a kind of mutual help relationship, of course, if the other person's weight is higher than you, then you get the help will be a little bigger, on the contrary, the other side of the help will be a little more, usually the anchor text of the friend chain is through the site's main keyword, If the quality of the chain is high, then cast your site good scores will be high, if each friend chain quality is very good, it can give you a high score, the corresponding weight of your site will also become high! So some people think that the more friends chain the better, this is the wrong idea, generally a website has 30 friends chain is the most suitable, Less, the weight transfer effect is not strong, more, the weight is divided more, the corresponding weight transfer effect will become weak! So this is in the friend chain to pay attention to one aspect of the exchange!

In short, do a good job site SEO premise is to do a good job inside and outside the two aspects, both hands must be hard, so as to achieve better results, otherwise it is difficult to compete with their opponents! Source: http://bbs.yaodu123.com Medicine All Forum original starting, reprint please keep.