Brand Culture Promotion Strategy of the red orient sports

Brand Culture Promotion Strategy of the red orient sports
Note: redorient is the author's virtual brand. This article is a marketing solution made by a netizen for a certain brand. It is very good. Let's take a look at it.
Through the promotion of brand culture, we will guide consumers' shopping psychology and deepen consumers' attention to and trust in the brand to increase terminal sales and market share.

Expand the self-owned propaganda system of the red Oriental Sports, and build a virtual electronic fashion magazine under the red Oriental sports apparel: PK fashion

Objective: To adapt to the Internet trend at the cost of time in the early stage and influence consumers with electronic Virtual Fashion men's magazines, and to get rid of the influence of traditional fashion magazines on consumers step by step, while expanding its own propaganda system, we will also promote the brand of the red Oriental Sports. Later, we will use the virtual electronic fashion magazine as another brand product of the red Oriental Sports and enter the virtual economy industry, develop other industrial channels of the redorient movement.

Capital: the operating electronic fashion magazine can all be based on the company's existing internal staff, such as the network Department staff construction framework, the marketing department staff to enrich the information, the Development Department staff to guide fashion, with a complete set of procedures, the first electronic fashion publication set up by an enterprise is established on a monthly basis, and the overall operating cost is basically the salary of existing personnel.

Personnel: The hongdongfang Sports Network Department designs templates and the marketing department enriches the information content. The Development Department staff enriches the content of fashion information, which is greatly increased by small. In the absence of enterprise personnel, You can recruit relevant personnel in the market. On the one hand, you can make up for the shortage of people in the PK fashion team, on the other hand, you can also improve the organizational structure of the enterprise and complete every detail.

Risk: The cost is low, the operation is simple, the staffing requirements are high, and the planned risk value is low.

Market: currently, most of the groups that require virtual electronic fashion magazines are concentrated in the young. Although there are many online men's magazines, they are basically set up for individual enthusiasts, because of the lack of information channels, funds, and personnel support, it is almost a flash of cake, and rarely has the competitiveness and influence;

Although traditional media have their own information advantages, they have not formed a virtual electronic fashion magazine's awareness of threats to traditional magazines in the future. In addition, they lack professional teams to perform operations, or some of them are relatively successful, but they are rare.

If hongdongfang sports apparel involves this project, it shall take full advantage of the best time and position in the event of staffing, financial support, information sources, and market demands, in the absence of a strong competitor, the company will enter the market with an extremely strong stance and guide the electronic fashion trend in the short term.

Compared with other carriers on the internet, virtual e-fashion magazines include communication software, e-mails, portals, and other products. There is no competitive advantage at present, but because Internet users can read virtual electronic fashion magazines for free, especially when the Internet is affecting the young people, the proportion of free Virtual Fashion e-magazines is far greater than that of traditional magazines, while ordinary people read and buy fashion books that cost more than 10 yuan for promotional activities due to the influence of the Internet and surrounding groups, it will also be relatively small over time. We can imagine that after a few years, with standardized management and professional team operations, there will be a lot of information and rich content, the red Oriental Sports virtual electronic fashion magazine PK fashion will have a good market development scenario. Among all kinds of fashion magazines, the red Oriental Sports virtual electronic fashion magazine PK fashion will also have a great competitive advantage and influence for free and convenience.

Effect: Whoever occupies the strong position of e-fashion magazine First occupies the new network carrier in the future. For an enterprise with long-term development goals, they seek the development of E-fashion magazine, it is not only conducive to the expansion of corporate brand promotion channels and the improvement of brand image, but also to the development of the IT industry through the virtual electronic fashion magazine project, it is more conducive to cultivating Loyal Brand user groups.

The establishment of virtual electronic fashion magazine is first conducive to the expansion of corporate brand promotion channels and the improvement of brand image, because virtual electronic fashion magazine is a permanent brand promotion exchange mechanism, the existing brand awareness of the red Oriental Sports is higher, the support for electronic fashion magazines will be more favorable, and the more the audience of electronic fashion magazines, the greater the impact on the brand awareness of the red Oriental Sports. At the same time, due to the attention of netizens and consumers, combined with the regular brand operation of the red Oriental Sports, the potential consumers who win the game tend to shift the brand balance to the red Oriental Sports During shopping.

Virtual electronic fashion magazine is second to favor the development of the IT industry in the red Oriental sports apparel industry, and enters the network market with a new network carrier. In the case of low-cost operation, with a non-profit mentality, management and operation of "PK fashion" is certainly excited and has no regrets about its defeat. At the very least, it has reached the brand promotion goal of the red Oriental Sports.

In addition, the biggest benefit of virtual electronic fashion magazine is that it can affect new consumers, such as middle school students and college students, these post-80s groups are far familiar with network operations and are now the consumer group of the redorient sports. Once the redorient sports apparel is accepted by the Post-80s, It is equal to cultivating a group of new potential consumers, while building a brand, we have also done a good job in the future market.

Finally, the virtual electronic fashion magazine PK fashion under the red Oriental sports apparel all achieves the above objectives, whether in the economic effect or brand effect will become a major highlight of the red Oriental sports apparel, A milestone.

Development Strategy of e-commerce in the red Orient Movement

Through e-commerce, you can obtain sales outside the terminal sales and new markets.

1: create a website under the redorient sports: Name it male (First Draft)

Objective: To build a professional male website based on professional fashion information, professional apparel purchase guide, professional men's matching skills, and professional apparel maintenance, in addition to the intuitive advertising on the website, the netizens will be more impressed with the brand of the red Oriental Sports, increase the brand's popularity and influence, and attract potential consumers of both men and women to pay attention and purchase, or indirectly affects the decision of people around the world to buy clothes. In the end, we will use a roundabout method to increase the sales and market share and scope of products related to the red orient sports in the market.

Capital: If an enterprise already has relevant talents, the initial investment does not exceed RMB, mainly because the enterprise rents space and domain name fees.

Personnel: employees of the hongdongfang sports and apparel network department.

Risks: low investment, low personnel requirements, and low planned risks.

Market: as modern people are paying more and more attention to their personal images, obtaining relevant information through various channels has become a social phenomenon. Nowadays, many male fashion magazines are associated with relevant information, however, due to the high purchase cost and low convenience, it has become the mainstream to query related information through the network.

At present, there are similar websites on the Internet, but they are basically set up by individual enthusiasts. They cannot guarantee normal updates, and the content is biased towards and reproduced. They are not professional in nature, therefore, there is no comparability with professional websites established by enterprises. There are also some related sub-websites in some portal websites. However, due to the lack of professional talents, the information content is relatively empty and cannot attract consumers' attention.

In this case, the establishment of such content-oriented professional websites by the red Oriental movement will attract the attention of netizens on personal images and female groups around them to the "male Internet, these groups tend to focus on brands and products, and focus more on public opinion propaganda. Because the initiative of male is closely controlled in the hands of hongdongfang sports apparel, it is up to you to publish information to guide Internet users. Appropriate guidance and publicity should be added to attract more netizens to become consumers of the redorient movement.

Effect: When professional apparel websites are operated independently, they may even be profitable by virtue of their contacts and influences. (Other footwear advertisements and soft articles are published. The redorient sports only have the title right)

The first hongdongfang sports company to establish information on apparel purchase, men's collocation, apparel maintenance, and fashion. In the context of low-cost transportation, the hongdongfang sports team should cooperate with the information of the group, coupled with the uniqueness of the market, those who pay attention to this type of information will be firmly bound to form another potential consumer group in addition to the traditional consumer group.

With the long-term guidance of soft text, the judgment of netizens will be influenced. Strengthening the brand influence of the red Oriental Sports can improve the loyalty of consumers to the red Oriental sports apparel and expand the consumer groups and brand awareness of the red Oriental Sports, expand the market share of the redorient movement.

By operating on this website, we have established a new platform for the Electronic Commerce of The Red Oriental Sports, which is separated from traditional enterprise websites for effective promotion and increased the bargaining power for the brand competition in the red Oriental Sports Market, it is also because the network can communicate with the outside world to better grasp the first-hand market information, understand consumer needs, and develop products that are more suitable for consumer needs.

2: open a virtual store under a well-known website (draft)

Objective: To increase sales, brand awareness, and audience awareness in a small scale.

Funds: Unknown

Personnel: employees of the hongdongfang sports and apparel network department.

Risks: low investment, low personnel requirements, and low planned risks.

Market: Currently, not many brands have established their own online monopoly systems on the Internet or on some well-known online shopping portals, currently, the most popular digital product sales units are measured in thousands, and so on. Although online sales cannot reach real-life sales for the moment, with the popularization of the network and influence on the masses, online shopping has gradually become a trend.

According to data from several well-known online shopping websites, the number of website users browsed every day is 100,000, and tens of thousands of online shoppers. I personally think this huge group is worth investing in hongdongfang sportswear. Once successful, the return will be extremely astonishing. If a failure occurs, a long-term promotion with a large coverage rate can be conducted with a small amount of money, which will not have a big impact on the redorient movement itself.

In this situation, if the online monopoly system of hongdongfang sportswear can be completed without any storm in the future, then joining in the network monopoly will be a major boost to the upgrade of the brand.

Effect: At the same time, hongdongfang sports opened its own online monopoly system on several well-known online shopping portals. In addition to increasing sales by a small margin, it can also increase the prevalence of hongdongfang sports brands in the crowd, deepen the group's memory effect on the red Oriental movement and increase brand awareness and influence.