Brand new e: Site is not the previous ranking floating compared to what is missing from competitors?

These days have a lot of friends asked the new Chen, why the site ranking dropped? Why are they being attacked by others? Of course, this is undoubtedly related to the content of your site, the external chain and the user experience has a very big relationship, just. New Chen in this feel, also need to study the competitor's site, to do: no one I have. People have my gifted, just have this, talent will your site really do up; so compare your competitors, what is missing from your site?

One, view the age of the domain name and site history-external factors

Sometimes, the weight of the domain name determines the ranking ability of the site to a great extent.

For example, there is a friend of the site built station 2 years, every day adhere to the original update, but the rankings are always floating in 5, 6 or so, never on the top three; His site is not good, no, the site has done very well, optimization has reached a very good effect, but it is not on the ranking, new Chen looked at his competitor's site. The age of the domain name is more than 10 years old domain name. This is undoubtedly a sign. This keyword optimization difficulty, because the other side is an old domain name, undoubtedly added the weight of the site. Optimization even less than you, ranking is very likely in front of you.

So. Many friends start looking for the old domain name. Because the new Chen said Ah, the old domain is very good ah. Do not spend force also ranked good. Just note that when you register a domain name. Especially when encountering a good domain name. Be sure to keep a more mind, why so good domain has not been registered? So you have to check the site's history, to see if this domain name has been pulled into the blacklist. What site does the snapshot in the archives show? Only by doing so, is the value of investing!

Of course, suppose you want to do a traffic station. Don't even think about it.

Two. Control site optimization where the intensity difference-internal factors

Suppose the domain name is almost the same age. But your site ranking or not to go, it can only from the site itself optimization to find the problem. Sometimes, the competitors ' sites in front of them are only made by the outside chain.

For example, some anchor text, links, forums, blogs and other low-quality external chain support up the rankings. This competitor, still very easy defeated, because, new Chen think these chains can only as a supporting tool. Not in the long run. So. You need to look at these points on your friend and foe sites:

1, the site column layout is reasonable?

2, is the site link structure clear and reasonable?

3, the site is the page is illustrated, there is substantial content?

4. Does the site contain target keywords in the page? are keywords stacked?

Broadly speaking, the two sites can distinguish the gap from the above points. Site are optimized, but the strength of the optimization has a good. There's something wrong with the right one. And new Chen feels you have to do is to find these problems and then to change.

Of course, there are a lot of other aspects. For example, does your site use social media to add exposure? Does it fit the user experience? Maybe your competitors are in front of you. It's because he's good at using social media to know how to add exposure to his brand. It shows that the site is very popular. So it fits the user experience, and then the ranking is in front.

So. New Chen feels that you also need to use social media to promote yourself. Just like Tai chi. Know how to borrow power!

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New E: The site is not what the previous ranking floats compared to what the competitor really lacks?