Brew-advanced and proficient-3G mobile value-added service operation, customization and development-31-lbs location service based on brew

 

The location-based service (lbs) uses certain technical means to obtain the location information (longitude and latitude coordinates) of mobile terminal users through mobile networks. With the support of the Electronic Map platform, A value-added service that provides users with corresponding services. It is an integrated service of mobile Internet and positioning services.

The core of the LBS service is location and geographic information, which complement each other and are indispensable. A longitude and latitude position does not represent any meaning. It must be placed in a geographical information to represent a location, a mark, a location, and so on, so that it can be understood by people. Therefore, in addition to obtaining the terminal location through the operating platform, you must use the GIS system to convert the longitude and latitude into the geographical information that the user really cares about, such as map, path search results, and valid information required by other customers. Mobile Positioning not only helps individual customers to query their own and others' location information, but also provides location-based additional information services, including the store, bank, bookstore, hospital, hotel, and restaurant information of the user's location.

 

Mobile Location services can be divided into public security services, tracking services, location-based Personalized Information Services, navigation services, and location-based billing services.

Public Security Business: in terms of public security, national or regional security institutions can locate and provide assistance to users who make emergency calls. Currently, China's personal security and emergency assistance Alarms can only be triggered by dialing 110 or 120, which makes it very difficult for users to trigger alarms in emergencies (such as being attacked or in an emergency. With the mobile positioning service, the mobile phone holder only needs to press a few buttons. The police center and the emergency center can know the location of the alert contact in a few seconds and provide timely assistance.

Location tracking service: queries the locations of vehicles and device carriers based on mobile devices. For example, the vehicle query service can provide real-time tracking services for important vehicles such as enterprises, public security agencies, postal express vehicles, banknote vehicles, and taxi companies, so as to grasp the location information of vehicles in real time, enhance the anti-theft function of vehicles.

Location-based Personalized Information Services: including nearby information queries, city tours, content broadcasts based on locations, mobile Yellow Pages, and entertainment games. Mobile operators can work with Internet sites to provide users with rich information services. When users want to buy their favorite products anytime and anywhere, the positioning system and information database can be combined to guide users to purchase products; users can also use the location system to learn the location and send greetings of friends at any time. They can also play location-based games with friends.

Navigation Service: guides you to find the target. After you enter the destination, the system returns the information and graphic path. When you are driving outside, if the car is equipped with a GPS navigation terminal; or when you are out, you have a navigation phone in your hand, with the electronic map of navigation on the terminal screen, even in a completely unfamiliar environment, you can freely ride or walk.

Location-Based billing: when using mobile phones in different locations, fees are charged according to different standards. According to the existing charging system, when users can use their mobile terminals and fixed telephones at the same time, users will obviously prefer fixed telephones. If a mobile operator can provide a charging standard that can compete with a landline phone in some special locations. For example, if the customer calls at home or in the office can reduce their phone bills, they can compete with fixed-line phone operators. The carrier can specify a flexible rate based on the user's location. Such a tariff policy can be applied to a single user or a user group.