Brew advanced and proficient-3G mobile value-added service operation, customization and development-9-mobile value-added service industry chain

 

The industry chain in the mobile value-added business field has broken through the restrictions of traditional voice value-added business operators. The industry chain has been extended to: equipment manufacturers, operators, service operators (SP), and content providers (CP) and end users and other market players, gradually create a win-win business model for multiple parties:

(1) mobile operators (such as China Mobile, China Unicom, and China Telecom): operators are responsible for the construction and operation of basic telecom networks and data networks, and occupy a dominant position in the entire industrial chain.

(2) device manufacturer: Provides system equipment for telecom operators and end users with mobile phones that support value-added mobile services.

(3) Service Operator (SP): SP integrates the content of the content provider (CP), and enters the mobile network through the interfaces provided by the mobile operator to provide end users with mobile value-added services, the service provider collects fees on behalf of users based on the agreed proportion.

(4) content provider (CP): CP provides SP with the content of value-added services such as weather forecasts, stock market information, trains, flights, news, games, and video sources, CP can be completely unaware of the mobile network and interface protocols, and these tasks are completed by SP.

The integration of the mobile value-added business chain that is open to cooperation reflects the continuity of the original successful experience, while also innovating: first, the scale of the industry chain at this level will increase, content providers and application developers will spring up and flourish. The increase in quantity will inevitably bring about uneven quality, which will undoubtedly make it more difficult for telecom operators to control the industrial chain. Moreover, due to their unbalanced strength, telecom enterprises must treat them differently, establish Diverse cooperation models. Second, to achieve full business operation, carriers will pursue the goal of maximizing the overall benefits. When considering the new business cooperation model, we must consider the relevance between the new business model and the original business model. Finally, the future competition in the telecom operation market will be extremely fierce and multi-level. Operators should recognize that their main competitors are homogeneous competitors of the entire business, the conflict of interests between telecom operators, content providers, and application developers is not the main problem.

 

As far as brew is concerned, it not only supports the mobile value-added business chain controlled by operators to meet the needs of operators, but also supports the mobile value-added business chain that will be open to cooperation in the future to meet the needs of all parties in the industry chain, in addition, it can promote all links in the industrial chain and provide a good service environment.