Brew advanced and proficient-3G mobile value-added business operation, customization and Development serialized 28-mobile phone customization for Business Operation

In the past, most of China's 2G mobile phone businesses were concentrated on voice and text messages, so the operators and manufacturers at both ends of the value chain did not find too many matching points. In most cases, mobile phone manufacturers do not have much product differences, and operators have little right to decide on mobile terminals. With the emergence of smartphones, carriers began to produce custom mobile phone demands, which can combine services with mobile phones, and allow themselves to take advantage of terminal discounts and business discounts, launched attractive and targeted packaging services.

At present, mobile phone customization has become one of the main means of differentiated competition by mainstream mobile operators in the world. foreign operators are more obvious. They are not only fully involved in mobile phone design and sales, in addition to the original machine customization, the scope of carrier customization is still expanding. Foreign carriers often purchase custom mobile phones from mobile phone manufacturers, and then provide users with different types of mobile phones based on their business content and market positioning. Therefore, carriers have become special mobile phone consumers.

Some foreign operators began to try to customize their mobile phones to varying degrees in the 2G era. NTT DoCoMo, the largest mobile operator in Japan, is from 1999
Mobile phone customization began in, and the mobile phone customization model quickly boosted the application of data services, forming an industry chain completely dominated by operators. SK Telecom South Korea, orange and Vodafone in the UK have also successfully integrated the resources of upstream content providers and downstream mobile terminal manufacturers in the industry chain based on their mobile phone customization policies.

After customization of the operator's competitor's machine, especially the mobile phone's standby interface, brand and service are differentiated through fast access and high availability, and user access methods are unified across product lines. In addition, the remote service provision and content via the phone's standby page can provide new business opportunities for operators. By downloading or upgrading the phone's standby interface in the air, end users can personalize the user experience based on their interests and interests. At the same time, it can also promote the enthusiasm and creativity of application developers.

Uione is a customized solution based on brew. With brew's rich and dynamically modifiable user interface development platform, uione greatly expands brew's client capabilities. It is an extension of mobile phone functions and custom logic. It is an open and flexible product service combination that allows you to customize the mobile phone user interface (UI. Uione aims to improve the differentiated market advantages and potential benefits of wireless operators,
This shortens the time to market mobile products, allowing publishers and developers to expand their businesses and enter the new mobile value-added business development field. The user interface developed by uione can be delivered and used in wireless mode,
In this way, users can customize the personalized appearance of mobile phones and combine various functions in their own unique ways,
It provides users with a deep and rich experience. Uione also overcomes the disadvantages of long time-out for a feature-rich device that operators, developers, and device manufacturers once faced,
This shortens the time to market and effectively improves the market competitiveness of products.