Bridge page, doorway page-seo Basics

Bridge page)As the name suggests, it is the intermediate page for bridging. The purpose of the bridge page is to obtain a better ranking for specific keywords in the search results, and use some technologies to direct visitors to specific target pages (such as the homepage ). Bridge pages are also called Portal pages, jump pages, Gateway pages, and entry pages. Generally, bridge pages are generated by software, most of which are meaningless spam pages. In most cases, the bridge page uses Meta Refresh to redirect the page to the target page, JavaScript is also used, the server side is redirected to the target page, or the user is tempted to click to the target page by spoofing, this type of bridge pages will be severely punished by search engines, and even the whole site will be K. There is also direct copying of high-ranking page content, these pages are found to be copied content, will not be indexed by the search engine (indexing ).

Some bridge pages have been well optimized and designedSearch engine friendly (SEF)Is calledRich Content Page (content rich doorway).Login Page)It is often mistaken for a bridge page.Hide pageCloaking is also a form of bridge pages. Different content is returned by server scripts for search engine crawlers and users' browsers to cheat the search engine.

Rich Content HomepageIt is very useful, but it must be friendly to search engines. It is suitable for keyword density, anti-spoofing crawlers, and has good navigation functions.