Brief case of Www.52bb.com website operation

Website Operation Www.52bb.com website Operation Simple case

Outline:
25BB Target Customer Analysis:
Second, 25BB positioning analysis
Third, 25BB brand extension and prospects
Four, Love Me Baby network current function analysis
V. To increase the interest of the target customers and have the practical role of the network applications, improve the website product line, clear billing products
Six, integrated Marketing: Database marketing, online door-to-door service marketing, network advertising marketing, mailing list marketing, network forum marketing, blog marketing, Conference marketing, expert lecture marketing, Roadshow marketing, franchise chain marketing, "Eleven-Five Project Marketing", "Infant Nursing Education Institute Marketing" Member Interactive Alliance marketing call center Marketing Knowledge SMS Subscription marketing, QQ online expert marketing
Vii. Expand user base to reach the tipping point.


Main content:
25BB Target Customer Analysis:
25BB users are divided into individual users and group users.
Individual users, it goes without saying, is China's New Year's 1500 population, excluding the internet conditions of 70%, the remaining 4.5 million, the target age of the target of 8-year-old, then 4.5 million x8=3600 million infants and children are the site to fight for the goal of users.
The group user refers to the kindergarten. In fact, kindergartens are only the Community collection of individual users, the two users are overlapping.


Second, 25BB positioning analysis
From the current site function settings, this site is located in infant feeding and early childhood education, the market cake is more clear and relatively large. Especially early childhood education this piece.
Domestic currently do this piece of Web site is also more, a lot of competition.


Third, 25BB brand extension and prospects
If you have identified "25BB" as the operating mark, to register as soon as possible trademarks, "25BB, 52BB, Love my Baby, I love Baby" and so on text, graphics must be determined. Domain name should also be fully protected, as shown in the following table, the net domain name is necessary to focus on protection. 25bb.org can be used in the institute, 25bb.net\biz can be used for chain stores.
25bb.org=> is not registered.
25bb.net=> is not registered.
25bb.biz=> is not registered.
25bb.net.cn=> is not registered.
At present, the brand positioning in infant and child rearing education, such as the user base is big enough, baby supplies sales will be a larger market, then can carry out the brand extension, or now can start the network shop construction, mature to build "I love Baby or Love Me Baby supplies chain Sales group", to join the chain mode online under the Open store.


Chain can open to the county level, on the Internet or do not have the habit of Internet users, the opening of television advertising sales. Under the cable industry-supported network is invincible. But in the beginning to do the line chain, no user support, nor easy to succeed. Do the website, is to compare insurance and low input way to accumulate user group, build brand.


When the child grows up, the station service already does not adapt, then, may consider simultaneously produces another brand, aims at the teenager education and other needs (for example animation), in order to make the customer group which the difficulty establishes smoothly to the company other project.
or may consider another registration to adapt to each stage of the total trademark, in order to facilitate the unity of the brand. Has the total brand, has the son brand, easy handover user smoothly.

Four, Love Me Baby network current function analysis


Love Me Baby net currently set "Kiss Baby" "Parenting treasure" "Good Parents School" "Happy Ocean" "Kindergarten House" "25BB Forum".
"Kiss the Baby" can allow parents to build a home page for their children, this function is good, can be considered plus the convenience of baby parents to exchange links between the functional modules.
"Parenting treasure" to have a parent contribution or online writing function, you can consider this feature attached to the baby's homepage, made parents blog, after all, parents are an important source of experience. For a long time can accumulate knowledge, such as love to ask and Baidu know the same function. The current article is all provided by the website, can make the most complete childcare database.
"Good parents School" is now a report-style expert lecture hall, the attraction is insufficient.
"Happy Ocean" is the Child Happy Learning Garden, is the current profit core, learning resources and the richness of the accuracy is particularly important.
"Kindergarten House" is the site of the current positioning of another profit core, to the kindergarten online home, the current use of handmade web pages, inefficient, should be considered with the Intelligent Self-Service construction station function, some of the functions free of charge to the kindergarten open to increase the user base.
"25BB Forum". Forum and blog should be unified backstage, made a backstage two foreground display results.

V. To increase the interest of the target customers and have the practical role of the network applications, improve the website product line, clear billing products
Add online consultant, can consider with QQ Tencent Company, Tencent just launched a new online service technology (Internet users almost 90% will use QQ).
Add SMS reminders and knowledge subscriptions to sync with your child's growth.
A variety of infant growth indicators testing software.
Provide safety information for infants and children to release early warning! can even do product evaluation. This is especially important for parents, and it can be a number of birds in the business.
Child Growth Stage Recording program: Voice, image, image, etc., added to the baby's homepage.
Research and development of a virtual BB online game, to pre-education young premarital, and to make friends and other functions in advance to stick them, and so they married, will naturally take this station for the child-rearing designated guidance website. Moreover, pre-marriage education, premarital life experience, for young people to adapt to married life, learning to be a good parent, is the benefit of the people of the great good, the social significance of how not to comment.
After sticking to the user, some items can be gradually charged to the net to raise the network, while creating a service brand.

VI. Integrated Communication and Marketing:
Database marketing: This is the basic technology that every website uses, that is, to establish a detailed and interactive user database.
Network Advertising Marketing: The current network advertising cost-effective is relatively high. Several ways are worth adopting.
Website Optimization Marketing: Site technology optimization, content enrichment, update fast, more conducive to search engines find themselves, can save a lot of money.
Mailing List Marketing: Although more disturbing, but the most direct effect, and for users who need, there is no such feeling. Worth adopting.
Network Forum Marketing: The forum is a more brand community, this position has to take down, there is a better way to save time and effort.
Blog marketing: In different blog sites on the production of corporate blogs or personal name to build a blog, can strongly promote the impact of the site.
Conference Marketing: The regular organization of various offline meetings, forums, so that usually less social attention to the early childhood education staff on the front, can greatly promote the influence of kindergartens, through the kindergarten Word-of-mouth can bring many parents indirectly.
Expert Lecture Marketing: Expert parenting lectures, is to be charged.
Roadshow Marketing: To the company's website image to do some roadshow activities, momentum, the development of users.
Franchise Chain Marketing: can be developed to join the website, all over the company to join, for the local kindergarten education services. The premise is that the site to form a unique product.
"Eleven-Five Project Marketing": Apply for a national level "Eleven-Five Infant Education" special topics, can develop kindergartens and early childhood research institutions to do a sub topic, increase the authority of the site.
"Infant Feeding Education Institute Marketing": Infant and child rearing education is not a joke, the site must set up a research institute, on the one hand, to carry out the study, on the one hand to unite experts. The Institute can also increase the authority of the site.
Member Interaction Alliance Marketing: The website upgrades the member to make friends the procedure, by the area forms the Netizen organization, their own expense gathering, is the website support.
Call Center Marketing: You can consider the establishment of a national call center, according to the information fees.
Knowledge SMS Subscription and Growth alert SMS Marketing: Knowledge SMS According to the child's growth stage preset, remind SMS is also, such as when to play what precautions to remind.
QQ Online expert marketing: With QQ cooperation, set up a QQ number, each user can add this number as a friend, free query part of the function, some function fees.
Content Marketing: The establishment of a complete content database, particularly important, the use of scientific and efficient way to build a content library.
Online Door-to-door service marketing: This is for kindergarten marketing, just online yell is not enough, must be door-to-door. It can also be said that the above approach is to reach the door is easy to accept the purpose. Mortals have inertia, door-to-door is the most effective direct means of development of customers, kindergartens to join the current site is the main profit project, from the current situation in the kindergarten station, do a good job.


Vii. Expand user base to reach the tipping point.