Broadband paybytraffic? Welcome to the discussion!

Recently it is said that Nanjing Telecom's broadband paybytraffic plan disclosed that paybytraffic: divided into 1 m, 2 m download rate and 15 GB, 25 GB of monthly Internet traffic, the monthly bandwidth fee is divided into four levels: 80 yuan, 96 yuan, 120 yuan, and 144 yuan. The cheapest one-level monthly fee is 80 yuan, and the maximum downstream rate is 1 m, the monthly Internet traffic is limited to 15 GB. The amount exceeding 15 GB is charged at 0.01 RMB/MB. Of course, Nanjing Telecom's first paybytraffic solution has its own purpose, but the paybytraffic solution still needs to be cautious?
It is undeniable that the main purpose of Nanjing Telecom's first paybytraffic plan should be to limit the use of P2P software that consumes bandwidth. In the current situation, P2P software, including BT downloading, has consumed a lot of bandwidth resources due to its own characteristics. According to the statistics of Nanjing Telecom's network system in last December, the top 10% of domestic broadband user traffic of Nanjing Telecom's top 66.47% of LAN user traffic accounts for of total LAN user traffic. The average bandwidth user traffic for the current month is 8 GB, the maximum traffic for LAN users reaches 2651 GB in the month,
In addition, as the number of Internet users in China soars, CNNIC's "16th Statistics Report on the Development of China's Internet network" shows that the total number of Internet users in China has exceeded 0.1 billion, which is 0.103 billion million, among them, the number of people who access the Internet through broadband is growing rapidly, more than half of the netizens, reaching 53 million, with a growth rate of 23.8%. So Ease the shortage of Bandwidth Resources and the pressure on Internet users Nanjing Telecom's first paybytraffic plan.
However, Nanjing Telecom's first paybytraffic solution has obvious shortcomings,
First, the user must pay the traffic fees for viruses, spam, Web advertisements, and other spam resources,
Currently, virus, spam, Web advertisements, and other spam resources cannot be effectively eliminated through existing technologies, the traffic fee for this part of junk resources still needs to be paid by the user, which is too overbearing. If the user wants to reduce the waste of resources, such as not displaying web advertisements, this will not only affect the user experience, but also substantially kill the survival space of content providers, including China Telecom.
Secondly, this has also impacted the development of emerging services such as IPTV and video phones.
At present, emerging services such as IPTV and video telephone are rapidly developing, especially IPTV, which should be the main growth point of the future of China Telecom. Wang Xiaochu, chairman of China Telecom, said that the market was fiercely competitive in the first half of the year, the company has reduced its overall mobile fees by 17.5%. As a result, the company has reduced its investment in PHS and will develop its business through bundled sales strategies in the future. IPTV is one of the key business to be developed in the future. China Telecom is currently experimenting in seven cities. It is estimated that there will be tens of thousands of users in Shanghai by the end of the year. Therefore, if we adopt a traffic-based billing solution,
According to the charging standard of 1 m, 80 yuan, and limited monthly Internet traffic of 15 GB, the Internet traffic required by IPTV is certainly not supported, this means that the use of IPTV services not only requires payment for IPTV services, but also high traffic fees. This will undoubtedly set up obstacles for IPTV services, which is undoubtedly the end of the work.
Third, the design of the paybytraffic solution is flawed.
In the new solution, it is divided into 1 m, 2 m download rate and 15 GB and 25 GB of monthly Internet traffic. The monthly bandwidth fee is set to 80 yuan, 96 yuan, 120 yuan and 144 yuan. The price is higher, market segments are not detailed enough, and many consumers have to pay higher fees, which undoubtedly increases the cost of using the consumer. In addition, if the traffic is charged based on the traffic, the excess traffic will be charged, can I refund a fee if the fee is not exceeded?
Therefore, according to a survey, more than 91% of Internet users said they could not accept traffic-based charges. More than 2/3 of Internet users believed that the carrier's traffic-based charges were actually in disguise.
Professor Lu tingjie of Beijing University of Posts and Telecommunications believes that the network billing method of telecom operators by traffic is inappropriate. For example, when reading news on Sina, visitors have no reason to pay for the traffic. Based on the experience of foreign carriers, simply charging by traffic or by time is not an ideal billing mode. You must combine the content to be charged in order to better reflect the business value and bear the cost burden.
Therefore, the adoption of the traffic-based billing scheme is undoubtedly far behind the development of technology, and the establishment of a more detailed differentiation, combined with the traffic-based billing, time-based billing, the "broadband service differentiation" strategy of the billing method of content billing is the future development direction, and blindly adopting the traffic-based payment solution is undoubtedly self-binding!