BSP subdivision is approaching

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Author: Zhang junlin
Timestamp: 2007/6

1. Possibility of BSP subdivision
First, I will determine whether a market is mature. If a product or service market is oriented to the general public, but it is not yet a market with a clear degree of subdivision, I can draw a conclusion.
A. This is an immature market that needs further exploration;
B. The real opportunity lies in market segments and the provision of high-quality market segments;
C. If a company only targets public users and does not go through subdivision, the company will be gradually eliminated;
Although the BSP market can be seen as a highly competitive "Red Ocean", but according to the above standards, the BSP business is still in its initial stage of development. The feature is the convergence of services provided by each BSP, which is similar to everyone. The reason is that everyone positions the target user as an individual who wants to blog and does not effectively segment the target market. Therefore, the services provided are similar. If a provides a new and distinctive service, B can copy functions within a few days. Therefore, each BSP looks similar.
However, the emergence of general-purpose BSP is only the first stage of blog development (which must be completed in a long time). If each BSP performs user analysis, it may be discovered that mainstream users of different BSP have begun to differentiate, for example, Sina may be more interested in celebrity privacy or Entertainment gossip; hexun blog may be more attractive to financial writers, and Sohu will be better if he conducts in-depth research in sports. This probably reveals the coming of the second-stage BSP, that is to say, the arrival of the professional BSP gradually replaces the existing Master-type big BSP stage (the contract time must be divided into stages );

2. Split tendency of blog authors
For individuals who write blogs, blogs have gradually become a means of self-marketing. Each blog wants to recognize what it writes. In the current mode, it increases the number of views. If you want to increase the number of views, what you write must have its own characteristics or expertise, in this way, it is possible to be recommended by BSP editors, resulting in traffic. Therefore, from this perspective, the blog author will form a "competitive advantage enhancement" trend, that is, the blog posts written by the blog author in a certain direction can reflect the competitive advantage compared with other authors, the more recognition it brings to its output, and this will strengthen the potential mining of blog authors in this direction. After a long time, blog authors may only write their own things.
On the other hand, the development of BSP has a certain tendency, which leads to the splitting tendency of blog authors. That is, a blog author has several blogs, each blog has a certain content tendency. For example, it comments are published on techweb or donews, entertainment content is published on Sina, IT technology is published on csdn, and ideological articles are published on Tianya blogs.


3. Mutual reinforcement process
The splitting of blog authors and the gradual segmentation of BSP form a step of mutual reinforcement, that is, the gradual segmentation of BSP leads to the formation of each BSP to form its competitive advantage in a certain aspect, this will further lead to further splitting of the blog author. the splitting of the blog author will lead to BSP further strengthening its competitive advantage. The result is that each BSP has its own characteristics, it also attracts bloggers and blog readers who are interested in its features.


4. The development of BSP and opportunities for new BSP
The development of BSP can be organized as follows:
A. The concept of blog enters China and generates the first BSP website in China;
B. Generate homogeneous imitation websites;
C. After some competition, a large number of small and medium BSP websites shut down Zhang Daji, and a few BSP survive (now we are in this world)
D. The surviving BSP will begin to differentiate in the main direction, and some leading vertical industry websites will gradually begin to provide professional BSP services;
E. The blog author opens a blog in different BSP, and publishes blog articles in different fields based on the advantages of bsp;
F. Repeat steps D and E to form a professional BSP market, and BSP becomes a mature market;

Therefore, the new BSP still has the opportunity to provide professional BSP services and differentiated and professional services. This is a new opportunity for mature vertical websites or communities;