Build the monthly 3000 rebate station optimization case (iii) User experience

Some time ago has been talking about the creation of the monthly 3000 rebate station optimization case (b) Website promotion, build 3000 rebate station optimization case-Framework optimization, then we will simply talk about the user experience adjustment. User experience is fastidious from the website impression, the website function, the website usability, the website content and so on synthesis factor to improve the website environment, enhances the user experience, the reasonable promotion and enhances the website user experience, is enhances the website conversion rate (transforms the traffic to the effective customer's ratio) the important factor. User experience for the site PV, bounce rate, etc. have a great impact. Today, the author of the rebate site as an example and everyone to share what is not enough also hope to guide twos.

The internet has thousands of different websites. As long as a good model out in the country will be widely replicated, group buying site of the temporary boom on this situation, the return of the net is also so. And some outlaws imitate others ' website to fish, fraudulent web site to reach troubled waters. Causes many users to the website true and false causes to confuse. So the site wants to let the user trust will be more time. So the style of the site as far as possible to achieve a concise atmosphere, refused to link with the cottage.

Rebate site, itself is the online shopping guide function + cash return, is a third-party platform. Transactions are Taobao and Jingdong, when, excellence, such as the website on the web. Even if the goods do not return, the transaction is also safe, does not affect the normal shopping customers. But many customers do not understand, so customer trust is relatively difficult to establish.

Most of the friends who have online shopping, are more afraid of trouble, but also more cautious treatment. So the website function should be simple enough. As few steps as possible to achieve the goal, each step, you need to have a detailed description of the tutorial. Although rebate generally has only three steps. However, the large users are not familiar with the rebate, so even if the simple operation, there is no explanation is difficult to allow users to accept. The best solution for a simple how-to video tutorial is to make the user more receptive. It's best to put it on the site or show it in a particularly conspicuous way. Graphics and text tutorials need to be as simple as possible and not muddy. Many users, like the author, dislike long speeches and prefer a short, illustrated approach. and video production You can use Flash, Adobe captivate and other software to make (of course, you can also spend some money to help the production of Wei Ke).

According to survey many users, can not remember the domain name of several sites. Sometimes the search is based on vague impressions. Will cause the loss of customers. The author website name is "Return is easy to buy" but have a lot of customers to remember as "easy to return to buy". This search will result in a very different way. In particular, such as the author of some domain name www.fyigou.com is the first field Pinyin first letter + two words after the combination of pinyin, so the memory will bring certain obstacles. So the site can be set under the "Shortcut desktop" or special advertising location to introduce the way the combination of domain names and origin. To strengthen the customer's domain name and web site names of the memory. Try to avoid causing customers to lose.

Rebate is mainly targeted at the network shopping, but most of the online customers are shopping for a few days, the average on-line rate is not high, a few days or weeks a bit even longer. This will cause the website customer inactive situation. So you can add an Exchange forum and add some form of sun reward. and members are logged in with active incentive policies every day. Then open a number of entertainment exchange activities. This also can increase member interaction, even if do not want to shop, also can go up to report, bask in share experience with additional points cash incentive incentive customers, when the customer is free time may think of to the website report, go to see and also can accumulate change goods or cash. Believe that many users are such a psychological, so you can resolve the situation of inactive members.

Due to limited space. Other details of the problem are not listed. We can according to their own understanding and encounter problems slowly improve the user experience. What good ideas or suggestions can be put forward a lot of exchanges and learning. Work reason so this article dragged on so long. Below also has a rebate website optimization (four), time for everyone to serve. The first two articles have not posted a collection map This replenishment, is purely incentive ~ not to save his mind!

　　

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