Building a Web site: The role of the auxiliary system is not the work

Strictly speaking, website operation is to standardize its development more through management. However, as a technical worker, the first thing to do is to make their own work to others can not blame. Good management depends on a good technical framework, in the construction of your site, the role of the auxiliary system is not, have you noticed it?

The current mature management or project specifications, such as CMM and so on are for software companies, but in the Internet industry is not the management of the industry standards. Although the Internet's starting steps are low, the challenges of management and administration in the development process are much greater than that of software companies of the same size. When a website develops to a certain degree, it is bound to encounter a lot of management and operation problems, this paper tries to find out these problems, and give an effective solution.

　　The characteristics of Internet Enterprises

　　compared with traditional it enterprises, Internet enterprises have more obvious characteristics:

1, the management and operation of Internet enterprises is a 7x24-hour system. In minutes or even seconds. Traditional IT companies manage and operate on a per-day or weekly basis, or for a longer period of time.

2. The cost of collecting data from traditional it enterprises is higher than the cost of collecting data on the website.

3, traditional it enterprises to the speed of development requirements relative to the site to be low

4, traditional it enterprises to the development of quality requirements relative to the site to be high

Because there is no reference to the ready-made management mode, so can only create and design the Internet Enterprise operation management process. The software enterprise's operation process has been more mature, the characteristic also has similar place with the Internet enterprise, then carries on the reduction and the application on this foundation, may form has the Internet enterprise characteristic operation management. Internet management team should constantly think and practice how to use the advantages of the Internet industry, design a management model to adapt to the operation of Internet enterprises. The operation of Internet enterprises, under the premise of defining the business model, can use various means to obtain quantifiable operation data, ensure 7x24 uninterrupted operation quality, and continuously earn income through operation.

Collect feedback data with appropriate cost and analyze operational problems for continuous improvement. The following is an introduction to the most basic auxiliary systems in the four website operations, which provide data and support for the operation model described above. Including log access statistics system, monitoring alarm system, advertising system, access survey system.

　　Log Access Statistics System

The use of Log Access statistics System (hereinafter referred to as the log system) to collect and report data, is the operational process of collecting quantifiable data in many ways the lowest cost. It is also a way to make full use of the advantages of Internet companies.

　　Log System

The log system extracts data such as the number, size, and regularity of visits to users by analyzing the user access logs recorded by the daily Web server. Generally include:

Traffic: The total number of visits to the site, that is, page VIEW (PV);

Independent IP number: Access to the site does not duplicate the number of IP;

Number of independent users: no duplication of visits to the site

There are also user access to the portal, access to exports, most popular pages, the most popular channels, and so on.

Through daily, weekly, monthly reports of the above data, the management team can easily analyze the current operation of the site, and based on this analysis of the next direction of operation.

The log system has many mature third party products, such as Webtrends,sawmill and so on, all have the powerful function, the report exquisite characteristic. However, in the actual operation process, the management team would like to see certain characteristics according to the particularity of this website. So many internet companies in the use of professional log system, but also to develop a number of flexible and convenient, applicable to this website special log system for operational reference.

　　How to apply a log system

The relationship between PV curve and operation quality the PV and independent user curves of the initial channel will be the curve of the rapid rise. After reaching a certain level, there will be a relatively stable period.

In the course of operation, if the curve of the PV or independent user is found to have a mutation, it may be an operational or technical problem. For example, a network or server failure caused some users can not reach the site, or the site update problems and so on.

Station or channel after the revision if the PV curve does not appear in the projected growth, it is necessary to review the success of the revision.

The analysis report can be used as an indicator of performance appraisal.

Log report is an important index to evaluate the quality of website renewal. It is also an important data for site maintenance personnel and editors. Being able to have quantifiable operational metrics is the gospel of the management team.

Define ad prices based on analysis results

Advertising prices must have convincing website access data for support. Many third party Web sites now rank and access data (such as Alexa) to provide coarse-grained access to data, thus defining the base for the advertising price level. But to quantify the different location of the gold content of the channel, only through the detailed analysis of the access log can be drawn.

　　How to use analysis results in value added

All of the above are the simplest uses of the log system analysis results. In fact, log analysis is just a part of web business intelligence. Data mining from a large number of Web data generated daily can be used to analyze all aspects of operational data. For example, campaigns cost money, bosses can dig deeper into log data, and get data on how the site will be accessed in different areas. To do the most effective market activity planning accordingly.

By the way, please. Some errors should be avoided when using the logging statistics system. For example, never change the strategy of statistics frequently. Because the statistical analysis results must be able to describe a period of development trends, if the analysis rules are often adjusted to change the trend of the analysis results do not have a macro unity, lack of credibility, based on the results of the decision is likely to be wrong.

Surveillance alarm System

Monitoring alarm system is the necessary guarantee to improve the quality of website operation. Sites that do not have an application monitoring alert system do not guarantee 7x24 quality of site operations.

Surveillance alarm System

When the site developed to a certain extent, the operation of the site will be gradually subdivided into many aspects. Are all pages of the site accessible every second? Does the server load reach a certain level that is temporarily inaccessible? Does the user database suddenly appear to be an error? These are the problems that administrators are worried about.

How can I guarantee a website to operate on a 7x24-hour? The use of pure human surveillance alarm mode is too expensive, and monitoring quality is difficult to be guaranteed. So need to have a monitoring and alarm system, using procedures to monitor all aspects of the site operation.

　　specifically, the surveillance alarm system should include at least:

Monitoring of web site technical Services

Monitoring of the status of each Web site publishing server

Monitoring key pages for each channel

. State monitoring of the database server

Monitoring the operation of the website

Monitoring of User login quantity per hour

Alert for monitoring errors

Mail Alert notification

Real-time alarm (sound)

SMS Alarm