Building emotion and pushing behavior--computer butler small Rockets World Cup

1. Building emotions, helping push behavior

During the World Cup, the streets, the gossip are talking about football related things-today to win the bet, but less; Van Persie diving waist really good, and a dark horse, J star good Demon and so on. As if one night Spring breeze, thousand tree million trees ball blossom, everyone began to understand the ball. Dazzling World Cup activities like springing into people's eyes, after all, people's energy is limited, planing to watch the ball time, to pay attention to a product activities, the rest of the product will be such as dust-laden candle slowly dusty, no one cares. How to continue to retain users, so that users active in their products, this is every product needs to think about the problem. Small Rockets World Cup from the insight into user behavior began, information to build a consistent user's brain deep memory, stimulate the user emotional resonance, create immersion experience, transposition, give users the most real feelings.

1, information construction--relive the glorious years

The human brain is not only a combination of five senses of hearing, taste, touch, sight, and smell, but also a sensitive memory regeneration device that can reproduce a variety of images from memory, stimulated by the outside world. The image that appears in the mind is a magnificent picture interwoven into each other by sensory stimulation and human regenerative memory. The formation of such a magnificent picture can not be separated from the memory of the brain, but also from the existence of the brain in the memory of those stimulated by the external
The Awakened object. Design behavior, that is, these objects with the brain in the central memory of the combination, contact, blending, we call this process information construction. Build the memory of the user's heart, touch the emotion nerve, compile the story, let the user exposure.

1) Story article

As a child playing football in front of the big open space, 4 bricks base on a goal, began to dash. Fell down to a piece of skin, climbed up and continued kicking. Carefree days, very miss!

At school when the small partners to watch the ball, the ball to be strong, opposite dormitory passionate shout: whining, scored, there is no sign, hence scold, know not to know the ball! After a while the goal, the dormitory voice. Network delay Director of all of this, watching the ball night is always in the cheers of the crowd through.

In those years under the leadership of Miloudi, Chinese football came out. The streets, cheering, quiet 44 years of dream finally realized. Looking forward to winning Costa Rica, playing Turkey, small lose Brazil, and then qualify for the Top 16 ...

Recalling the former Spanish matador debut peak, that night flamenco skirts flying, the Spanish matador sounded happy horn! Their imaginative communication and cooperation, gorgeous effective offensive routines, dazzling tape technology, the charm of the art of football to the extreme, deeply intoxicated the world's fans.

Watch today's small rockets to accompany you to watch the World Cup! When you watch the ball alone in the wee hours of the morning, the little rockets will be quietly waiting for you to support your favorite team and to join you in the flag.

2) Hero article

The ancient Cloud: "The fine show of the Fu Cao for the British, the Beast's holding group is male." It is so clever to show that the British, Sanli the male. "Everyone has a hero complex in their hearts, or they have always dreamed of becoming, or to do amazing things to make their own deep admiration, or for the country, to make their own contribution to the nation and so on." At the same time, the players of the World Cup have deeply touched us and composed a piece of heroic music.

He is the head of the ball, the World Cup first show scored five goals are headers,
He was a Somersault king, and 1.84-meter of his height turned out to be trifling,
He was the World Cup's most-scored man, with 16 goals.
He is a Klose--the older the more the more vivid the K-God.

His ball-control technique is exquisite, Bong,
His stoppage of the world wave of the Lore of Heaven and Earth,
Maradona praised: He is an unmatched player, watching him play is a kind of enjoyment,
He is Lionel Messi-the time of the tide.

He has a left foot that pulls the violin,
He was hailed as the combination of Henry and Dennis Bergkamp,
He's a diving race scoring no one can,
He is Robin van Persie--the Dutchman who flies.

2, push behavior-emotional burst release

Human cognitive behavior begins in a tiny area of the central brain, where dopamine is dense. Dopamine-the cellular basis of emotional emotion. Dopamine neurons can detect the details that we don't notice, and we can absorb information that the conscious brain cannot understand. Once they refine a predictive model of how the world works, they turn it into emotions. Dopamine constantly summing up experience, generating various "if ... So ... "conditional mode, if everything meets expectations, such as group Spain vs Holland predicts Holland wins, then dopamine neurons secrete a" delight ". But if predictions do not match expectations--predicting Spain to win, and the result of a fiasco--the dopamine cells will strike immediately, signaling a mistake, and halting the release of dopamine, and people's moods will be affected. Small rockets provide an outlet for emotional catharsis. Whoever predicts winning or losing wants to really fit in the field, wear a suit and fight with the players. Win people, to a few feet, continue to support their favorite team, the loser would like to go into battle, kicking a few feet vent their emotions.

Through the analysis of human cognitive behavior, the help-pushing behavior designs a more humane and effective choice environment, affects people's behavior and satisfies the user's emotional needs.

During the World Cup, we created 32 popular teams, and the users chose their own teams, so that the small rockets became big during the World Cup and wore colorful flags.

Patriotic Complex-we know the pain of Chinese fans is that the national football team has been unable to gallop in the World Cup, so we are in the World Cup small rockets, can change the skin for the Chinese flag, let us to China's expectations here to the emotional vent.

The mouse moves to the small rocket above, changes the soccer field, a football at the foot of the player to maneuver, toward the opponent's goal. The purpose of this scene is to give users a real immersion in the World Cup, Avatar football player, Gallop in the green field-at this moment you inherit the glorious tradition of Italy, Facchetti, Cabrini, Maldini at this moment soul possessed, you represent the Italian football long historical tradition, at this moment, You are not alone in the fight, you are not a person!

3. World Cup data

After the end of the World Cup, we dug up the user's data deeply.

4, user feedback

The most of the user feedback in the World Cup design is interesting, playful, practical, the visual effect of praise, follow the trend and so on.

Constructs the emotion, melts into the product, simultaneously designs the more humanized, the effective choice environment, is close to the user, affects the user behavior, brings the user more fun. We will go on this road.