Business analysis and cloud computing are the two most profitable fields of IBM software

BKJIA interview report] IBM recently announced the third quarter earnings report. From the relevant figures, we can see that IBM's growth momentum in the third quarter is not diminished, especially in emerging growth markets. Total revenue growth reached 13%, of which China's performance was also the most eye-catching, with an increase of 36%. Steve Wilkins, vice president of software marketing and strategy for IBM's emerging growth market division, shared the information behind these growth points in an interview with BKJIA.

"IBM's global systems and technology department has achieved the best growth in six years," Steve said: "the software sector has also achieved rapid growth, especially in two key areas, one is business analysis and optimization, and the other is cloud computing. This also prompted us to further confirm the current market strategy direction, and we modified IBM's earnings expectations again, and felt that our previous R & D investment had been rewarded, it is worthwhile to invest 6 billion US dollars in the R & D department every year."

Business Analysis and Optimization

The environment of enterprise-level system applications is very complex, and the workload is also different. Therefore, the processing speed and delivery speed cannot solve all the problems faced by the enterprise. "IBM wants to apply their technology on the mainframe to more systems and platforms. From the system's processor, storage, network, middleware, and a variety of applications to comprehensively optimize the workload, Steve said: "We are based on different customer needs, summarized the different workloads in four aspects, they represent the enterprise system's complex processing capabilities, timely delivery capabilities, flexibility and scalability."

Mr. Steve Wilkins, vice president of software marketing and strategy, IBM emerging growth market

The first is the workload of transaction processing. This workload has high performance requirements, such as the online transaction processing capability of the database, that is, the OLTP capability. In addition to the speed, this workload also requires a high scale. DB2 and SPSS provide excellent support for users in terms of performance. The second is to analyze the load requirements of the work. Cognos and SPSS combine customer processing and input/output capabilities by providing data mining and enterprise-wide search capabilities.

Third, the middleware suites of Lotus and WebSphere meet the needs of enterprises to implement collaboration in multi-thread, multi-user and multi-link environments, and the workload of Web2.0. 4. Develop applications that support specific services, such as ERP and CRM, to meet their high requirements on storage and response time, in addition to providing its own middleware Products, IBM can also integrate heterogeneous application systems.

Ms. Nancy Toda, director of strategy and marketing, Greater China, IBM software group

Cloud computing

Steve believes that business analysis and cloud computing represent the future direction of enterprise IT development. maintaining flexible capabilities in different environments is the key to their future business development. "IBM provides a Cloudburst private cloud that enables or disables, increases, or reduces service capabilities at very low costs and helps enterprises quickly deliver products on the market," Steve said: "On the other hand, we use cloud computing technology to integrate the information of different data structures in enterprises, and then conduct rapid and effective analysis and mining in a centralized manner, helping enterprises seize more market opportunities, make information more valuable."

Nancy Toda, strategic and marketing director of IBM software group Greater China, also shared with reporters: "The Chinese market actually has some unique requirements for cloud computing, such as in software development, some flexible infrastructure and testing environments need to be provided during the software testing process. IBM has mature solutions in this respect, so after Chinese enterprises have such cloud computing applications, this capability is provided to all regions around the world."

"In the future, IBM will continue to invest more in R & D, in addition, it will further promote the growth of IBM software business through mergers and acquisitions. However, the premise is to focus on the customer's needs and value ."

For the future strategic plan of IBM in China, Steve said: "IBM attaches great importance to establishing real partnerships with local Chinese enterprises. It is not limited to the role of Agent product sales, but to work with ISV to improve technical and innovation capabilities. The strategy of investing $6 billion in R & D every year will continue ."

New software delivery models, business process management BPM, and adaptability of business systems on different platforms, such as user experience suites on mobile terminals, the wide application of tablet computers and embedded devices is also the focus of IBM software in the next stage.