Business Week: How to get the best domain name

Lead : "Business Weekly" website published an analysis of the article said that the vast majority of good domain names have been registered, then how should entrepreneurs get the best domain name? Experts suggest that the entrepreneur should first determine the company name, and then determine the domain name on this basis.

It is becoming increasingly difficult to create a name for the enterprise that does not have a trademark conflict and where the domain name is available, especially in the computer and consulting industries. The problem is that everyone wants to get the most valuable domain name asset, but it's certainly too late to go to the Domain name field "Happy Enclosure". "All dictionary-based domain names have long been Steve Sessil," said Steve Cecil, a California enterprise naming expert. ”

But don't despair. Many brand and naming experts believe that entrepreneurs do not need to worry too much about the domain name problem, but should focus more on identifying a suitable name for the company. The domain name of an enterprise can be a variant of the company name, such as a name plus a number, or it can be a completely different word. As long as the main indexing engine is optimized, any domain name can help entrepreneurs to provide more value for their customers, driving the enterprise to success.

no need to focus too much on domain names

Michael Weiss, Partner of Imagistic.com, a software and services company in Southern California, says finding a good domain name does help, but it does not make or destroy a company. "If you have a domain name like santabarbaraloans.com, it's really great for corporate branding and name recognition," he said. However, sbloans.com and sbmrtge.com are not bad. ”

Cecil, who also holds a similar view, said: "If you can't afford a property near the beach, it's also a good choice to buy a sea view room." myspace.com, YouTube.com and snapfish.com are available because Space.com, tube.com and snap.com are unavailable, because googol.com, Singular.com and juiced.com have long been registered, and names such as Google, Cingular and Joost will appear. Skype, Zillow and Kazaa, on the other hand, are new words created out of thin air, like a piece of white paper that can draw the most beautiful pictures. ”

David Ross, an Internet industry expert, argues that entrepreneurs should first choose the best name for a company without worrying too much about domain names. David Ross Small Business Mavericks, founder of Caroline Melberg (Caroline Melberg), said that after determining the company name, the entrepreneur could draw up a list of available domain names, including the plural of the company name, and the company name plus hyphens, numbers or "pro "and" online "and other words. "More importantly, the company's domain name should be simple, easy to remember, not easily mistaken for other domain names and hard to misspell," said Trumain Haiding Truman Hedding, vice president of Marketing Boulevard New media.

How to determine a domain name

"The entrepreneur's domain name list should also contain abbreviations for the name of the business," says Mr Ross. Adjust the best domain name to the order of the list, and then access the WHOIS service to detect if the domain name you choose is available. If one of the domain names in the list is available, register now. I like the domain name registration agency Omnis Network, because its registration fee is cheap, each domain name only 6.95 dollars a year. In addition, Omnis network also supports checks, and users do not have to pay an extra fee.

Ross also said: "When registering a. com domain name, you'd better register the. biz domain name together." You do not need to use this domain name, but you can prevent other people from getting it, so as to avoid causing customers to be bothered. In addition, you can redirect traffic from the. Biz Web site to the. com Web site, which is very easy to do. Melberg said entrepreneurs should also consider keywords related to the company or industry when choosing a domain name. "If you can combine these keywords with the company name, it will be good for search engine optimization," she said. ”

"You should find keywords that are relevant to your site because potential customers may be typing these keywords to find your site," Melberg suggests. Mike Silverman, managing director of Silver Network Solutions, said: "Do not let go of the keyword in the list, people will often enter these keywords, but they are still available as a domain name is very likely." "Users can visit the following websites to see the relevant keywords and usage frequency statistics: freekeywords.wordtracker.com, www.keyworddiscovery.com/search.html, and tools.seobook.com/general/keyword-information/index.php.

Capital Purchase if necessary

If an entrepreneur is very fond of a particular enterprise name and domain name, and they are not available, it is only an acquisition. "A lot of domain names are grabs, and if they are within your budget, they should submit an offer immediately," said Eric Swartz, Taglineguru.com's president. If they exceed your budget, you can also submit a bid to try, after all, there will be no loss. Not long ago, I got a domain name I dreamed of for years, because the original owner gave it up. I often go to whois.com to inquire about the state of this domain name and finally find it available. So I got it without paying a high price. ”

Haiding that entrepreneurs often visit snapnames.com and other domain name auction sites, waiting for the opportunity to buy high-quality domain names. He said: "Snapnames.com has 100多万个 domain name, is expected this year will have nearly 10 million previously registered domain name expiration, and auction on the website." Many domain-name traders often visit snapnames.com, looking for those with a certain history and high ranking in search engines will expire domain names. They will study these domain names and see links to the domain name to check the quality. However, competition in this area is very fierce.

don't forget to renew the fee

Haiding said that other sites offering domain name trading services include: afternic.com, moniker.com, sedo.com, fabulousdomains.com and domainaftermarket.com. If you get the ideal company name and domain name, do not forget to renew the fee in time. Many speculators are staring at the domain name auction site, once a domain name expires, they will immediately rush to register, and then wait for the opportunity to sell at a high price. "You can sign up for years at a time, but I prefer to register for a year," says Mr Ross. Be sure that the registration authority will send you a notification when the domain name expires and that the contract includes an automatic renewal option. ”

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