By experts, no one can casually succeed behind the misunderstanding

A few days ago, a G-city tutor friend through QQ contact me, his site was K, hope I help him to restore the site Baidu included.

I have a rough look at this friend has done more than a year of the site, SEO does improve the space, mainly content is poor, lack of regular maintenance, in addition to Baidu K station, Google has never included, the most search engines included only 49. Outside the chain promotion is not good, Baidu domain query quantity is only more than 600, Alexa included the chain for single-digit digits.

　　

Dreams can't be successful, friends, are you ready?

So I very simply rebuffed him, because in the current Baidu big concussion special period, I can't guarantee very short time, my optimization work must win Baidu favor-content if collect copy false original words, I have no confidence at all. But if the content is seriously integrated, time is simply not guaranteed, this time I can not afford, he could not afford.

More importantly, as a tutor industry, there are obvious geographical area restrictions, without the "long tail theory" of enough "long tail" accumulation, network marketing can not effectively play the "words to the distance to speak" the power. In this case, network marketing (including SEO) can only be used as an auxiliary means of offline marketing promotion.

And, from a simple query on the outside of the site, I see this friend heart is too urgent, Kunming is "not to get the crust", more than a year from the blog, QQ, website, classified information, forums, questions and answers to micro-bo marketing, he has done it all over, but because there is no effect, there is always no way to stick to it. Therefore, regardless of network marketing or offline promotion, still in groping stage-hear what promotion method good immediately learn to implement, but as long as one months no effect no longer have no passion, barely maintain is also "small monk chanting, youkouwuxin"--such practices, let your superb technology, can not really do any marketing work.

As I refused, the friend asked me with disappointment: Aren't you an SEO expert? I said, I now began to learn programming knowledge, which is what SEO experts, just have been learning. But I must remind you that over the past year or so, you've tried everything you've heard, from line to line, and that's the way I can tell you.

I said to this friend, you must change your mind, the important is not SEO, not any kind of promotion method, but you must calm down to think, first is positioning-from the user's point of view, I do tutor, others also do tutor, what users need is what, my advantage is where, my disadvantage is what, I am different from others to do the selling point of the tutor where.

Only in the work practice constantly with the problem in-depth thinking, to find their own unique selling points, around this unique selling point to form their own unique marketing strategy, and in the daily teaching and various promotion, through differentiated marketing, consciously enlarge this unique "selling point", Constantly organize a variety of user-acceptable content as evidence to support this selling point, strengthen publicity, can really do a good job of promotion-and must constantly experience the test, and constantly learn from others, adhere to, including Web site SEO marketing work can be done.

Otherwise, trifles, even if the website SEO do well again, really will be "G City Tutor", "G City family Teacher" "G City one-on-one tutoring", "G City extracurricular tuition" These words to do Baidu first, let's not say whether the ranking is stable, said in the country well-known that a few tutor brand shadow, If there is no specific user needs to set up the propaganda content and grasp the title of the people, you what to impress the user, the user who trust you?

On the way home, think of this friend "you are not SEO expert" questioning, can not help but wry smile, I do not know that I was the first few times "by experts", "Be Master", and finally the hope of the help-seekers were disappointed to question.

I know, these people are very simple hope, I was their idea of the "expert", "Master", a shot on all the problems solved, SEO ranked first in Baidu rankings, bring infinite flow, high conversion rate, orders flow continuously, the source of wealth.

Of course, this can not blame them, is the previous kind of "SEO Midas", "online marketing day to fight gold" irresponsible publicity so that they have such a hope, for their questioning, I always have a sense of guilt, because "I am not a flap arm, the people gathered heroes, can bring them a rolling financial resources.

But as the person to be asked, I can not help but to act as the villain, brutally smash their unrealistic SEO Dreams (web Marketing Dream), because the greater the hope, the greater the disappointment.

We think of all this is too easy, think that do not need to use their brains, as long as the legendary: "The Midas Touch" of "SEO technology", can easily make money, easy to succeed.

In the "Iron in the Fire", the volunteers veterans recalled the overall situation of the iron original defensive defense, said: "If the U.S. military breakthrough, the overall situation will collapse, can only be head-on, the battle played a bit unfortunately." The ultimate hold is "We are good (from the will, tactical discipline level), the United States offensive play is not good (offensive desire is not strong, like to complete the task of work)".

What is "good play, strong offensive desire"? Duddy that Jincheng strikes back in the case of the Battle of the mountain, the face must be back to attack the terrain, the face of fully familiar with our circuitous interspersed play, defense multi-layer defense, the face of better weapons and equipment, began very difficult, but has been constantly attacking, and finally caught a small flaw in the enemy , with more than 10 teams to raid the White Tiger Regiment Regimental headquarters, a breakthrough point, tearing the entire enemy line.

Duddy said: "You see our attack, not in the middle of the left, not to the left, not to the right, in order to fight the victory of constantly thinking change tactics, a chance to put forward recklessly, life and death, this is called offensive desire."

In the face of their reluctance to play "can only be head-on battle", Mashi volunteers not only played, but also played well; in the face of temporary setbacks not shun volunteers calm, always maintain a strong desire to attack, constantly according to the battlefield situation, reasonable adjustment tactics, "East not hit the West", In order to create opportunities from the battlefield without opportunity, and seize the opportunity to play their own characteristics, to win the final victory.

Although 60 years have passed, the experience of the volunteer is not outdated--that even 60 years later, in the twilight of the martyrs, still for "that battle is not unfortunate" and the strong desire to attack, the kind of in difficult times, not only adhere to, and through our continuous efforts to overcome difficulties, always maintain the offensive desire, Insist on their own play, no opportunity to constantly through their own efforts to mobilize the enemy, create opportunities, Breakthrough Point, will bring about the overall change, win the final victory-technology is not omnipotent.

"No one can casually succeed", this song we often sing. The question is, singing and singing, we always maintain such a strong offensive desire and "not casually successful" of the enterprise? This is what we must first think deeply about the problem (this article by "SEO Yunnan" original starting, copyright, Wenzing, reprint, please indicate the initial source of the link form http:// www.gouyn12.com/gouzz/319.html).