By Google refused pseudo original to participate in AdSense program to talk about site optimization misunderstanding

January mid-April, Google through AdSense blog issued announcements, will prohibit the content of false original or other non-original site to participate in AdSense advertising program. The reason Google gives is that this is done to ensure a user experience and, more importantly, to ensure that customers can collaborate with valuable, linked sites. Google said that only high-quality content and natural flow of the combination, everything will come naturally. Google AdSense since the launch, because of the previous review and supervision mechanism is relatively loose, some people not only use false original crazy search engine, earn Google and advertisers advertising fees. So pseudo original method has begun to be Google slowly banned, and Mo said, more excessive webmaster through the brush station malicious click AdSense ads, ineffective waste of ads.

From this also let us think of website optimization, is still how many people how many sites, in Non-stop through the software tools to the stubborn brush station and false original? But the information that we feed back through the search engines can tell you that a basic conclusion is that the method of providing rankings through pseudo originality is no longer valid. The reason is very simple, that is, the false original is a kind of plagiarism, is a search engine fraud, there is no higher user experience, these are not the search engine hope. Because if through cheating can let the website rank rise quickly, that violates the search engine's original intention and original intention.

　　First, false originality itself is a kind of plagiarism and deception

Since it is a false original, do not write out their own, do site optimization friend how many know some pseudo original method, the author has also dedicated the author "website Optimization site content pseudo Original method collection analysis" published in the A5 webmaster online, the article detailed summary and elaboration of false original and quasi original methods. Should say a lot of more in-depth pseudo original method, its essence already close to original, or say already is quasi original. Even plagiarism, which is mixed with the composition of their efforts, is also more easily recognized and accepted by the search engine.

In fact, whether ordinary users or search engines, do not accept or oppose the absolute is what kind of naked plagiarism and false original. I can take a look at some of the more commonly used pseudo original methods: one is to change the title, adjust the order of the paragraph, the second is to replace words with synonyms or antonyms, or to change the part of the word. Because of the simplicity of the operation, it does not take much effort, and these two methods are also used by most Web site optimization personnel. In fact, a lot of false original tools, the method used is the same, no matter how to adjust the paragraph or language order, with the same antonym to replace the word.

But in any case false original, it is essentially a plagiarism, but also the original article author's disrespect. Unauthorized use of other people's articles has been an affront, let alone the article will be modified by the mess? Optimize the ranking of the site to improve the urgency of the mood we can understand, but if it is possible, or down to write their own original it, a long time to see the original is to promote the ranking of the best and the most labor-saving way.

　　Second, false original is the waste of search engine resources

Search engine crawling spider every day along the hyperlinks, a moment of non-stop search site content, and then by the search engine of other programs to mass storage, screening, according to different weights given different weight, according to the order of the ranking to show. This is a process that takes a lot of time and effort. What's more, millions of thousands of information content? As a result of the massive existence of false original, search engine daily needs to face a lot of duplication of work, greatly reducing the efficiency of search engines do not say. Data storage is also expensive money, to know that a snapshot is actually needed to save on the search engine server.

According to legend, Google search program if compared to think that two articles if more than 70% of the same, like the test answer, cheaters that will be sentenced to 0 points. If the content of a Web site, most of it is copied or pseudo original copy, long time the site itself will naturally be the search engine to be special mark. Perhaps the search engine is very simple, because a copy of plagiarism, false original filled with the site or ranking is very close to the front, the long received harm is not only what insists on providing original content webmaster, not only is the search engine faithful users and visitors, but the search engine itself, In the fierce competition will lose faith in the customer lost market.

　　Third, the false original website essentially has no meaning

We have reason to believe that in any article, there is a contextual relationship inside. More of the use of false original method, that is, the title of the article to change the face, adjust the paragraph order, or even different articles of mutual doping. We know that a lot of pseudo original software tools generated articles, using the way of positive antonym substitution, plus the adjustment of paragraph order, the article itself has no readability. A statement impassability, ambiguous site, what is the value and significance of the existence? If the site visitors do not like your site, feel that the site has no real value, then the search engine slowly naturally will not like, because the search engine value orientation is based on the user experience.

Impetuous today, we seem to be able to find through the search engine is very easy to discover a lot of value is not high sites, some sites using a more feasible part of the original + partial reprint of the way, this is also like the search engine. Many sites, especially to do Baidu, Google Alliance of some sites, a large number of use of false original way to upgrade rankings, to achieve the purpose of advertising fees. is a lot of more formal sites, in order to a moment of temptation to rank, but also a large number of false original method. Make a meaningless article, make a very little site, for the webmaster is tantamount to quench thirst, although the rankings up, is temporary.

Instead of spending energy doing everything possible to do false original, it is better to write some valuable articles to the more real. For search engines, do not need you have how many literary talent, as long as your statement fluent and feel, real and unique content will naturally be favored. Technology and a large number of data support, search engine now can easily judge the original or not, and according to the quality of the article to give different weights. A persistent provision of original content, and the intention to provide high-quality information for a long time website, by the search engine to give high weight, ranking to upgrade is only a matter of days sooner or later. This article by the professional website construction Company, Shanghai Pilotage Technology (www.joyweb.net.cn) Integration Viewpoint Original, the more splendid content we will continue to launch.