Calculate accounts for group buying websites

Calculate accounts for group buying websites (Article: Hero Wang)

I have always felt unreliable about the group buying model, although many VC and friends are optimistic about the group buying model.

In the past few days, I have met several friends and talked about group buying. we have to worry about calculating an account for group buying. 1. For the largest group buying website, the number of employees is 4000, which is calculated based on the per capita cost of 8000. The personnel cost is 32 million. (Don't tell me that the sales staff's income is low. That's all, for a person with a monthly salary of 6000, the total cost paid by the company is 10000 .) 2. His turnover is 0.2 billion RMB per month. Based on his profit of 10% RMB, his gross income is 20 million RMB. 3. The investment in advertising and the market is at least 20 million. 4. Other expenses: the company's operating costs plus the company's necessary expenses, such as rental fees, must be at least 2 million-RMB per month (we calculate the cost based on the lowest RMB ). 5. the resending proportion of merchants is 10%. Therefore, the re-development cost is very high, and the street scanning work becomes increasingly difficult. 6. Users get used to getting used to navigation sites. In purchasing, there are fewer and fewer early adopters, and old users get tired. 6. tax is calculated separately. In this case, the website loses 2000-3200-2000-200 =-34 million every month. At least 400000000 (0.4 billion) will be lost in a year ). ------------- Beautiful split line ------------- well, calculate the possible profit changes in the future. The increase in profits is nothing more than the increase in revenue. 1. Open source is about to increase revenue, and the increase in revenue seems to have encountered a bottleneck. It is not obvious to invest more in advertising to increase revenue. to invest in products, more manpower is required, the cost needs to increase. 2. How to reduce the cost and reduce the cost? Leave all the money for advertising. The money you need for the navigation station is tuan800, hao123, 360. The required cost is calculated by 5 million per month. 3. Another way to reduce the cost is to cut off employees. Happy group purchases have already been done. You can also try it. It is difficult to calculate that the sales volume after the open-source interception has increased to 0.3 billion every month. People who have really done group buying and selling know that the profit is 30 million. 3000-4200-500-200 =-1700, or a loss of 17 million. Who knows when to make a profit? It may be when all group buying Websites die. ------------- Beautiful split line ------------- So my suggestion is: 1-3 group buying websites, just as the boss is the top priority, look at the opportunity to engage in each other and kill his prestige. However, you should be careful with your ass. Others do not know how to kick yourself. For 4-10 group buying websites, it is necessary to save money. If you have money, don't worry about spending it. You get too little money (mainly because your VC doesn't have that much money, and you don't want to do anything about kidnapping him ), if the competition for the boss, the second child, and the old man is too miserable, you still have a chance. Otherwise, you have to do some Sideline Work. You have money in your hand. The transformation of 11--bit group buying websites is necessary. You have angel investment and a little living money in your hands. Why should you be suspended from the group buying model? What I want to talk about on the group buying website after 100 is: Wash and sleep. I will leave the house for another job tomorrow. Maybe I can support my family. Make a prediction: today's video landscape is the group buying website Landscape Three years later. The boss's listing continues to suffer losses, the second brother moji is not listed, and the old Three are listed separately, because the video website is a group buying landscape three years ago. Video websites are a little different from group purchases. video websites cannot live without investment. All the last 10-video websites in the past are closed, which is good for the boss. You don't have to worry about traffic distribution. However, group buying is just a small endless stream, making it bigger and more difficult. ------------- Beautiful split line ------------- welcome to add my fans http://weibo.com/wanghero I in Sina collar more --------------- beautiful split line -------------