Can a video website become a new Internet outbreak?

Can a video website become a new Internet outbreak?

April 3 rd, 2007

Source: http://www.vkuoo.com/blog/

The pursuit of the next hot spot has always been the internal impulse of the Internet since its birth. From e-commerce to online games, from ring tones to online banking, behind every hot spot is not only the surge in wealth and the development of the industry, but also the change of people's way of life. Today, another hot spot-video websites are highlighted in front of people. Can this new thing that has quietly emerged recently become another explosive point of the Internet?

In March 4, 2007, Shenyang suffered a rare snow disaster. The CCTV News Channel social recording program, which was broadcast on the evening of March 12, used a video to review the rare snow disaster. To the audience, most of the program's materials come from Youku, a video sharing website. The first-hand video of the Shenyang snow disaster was not a TV station Reporter, but a resident of Shenyang. Due to traffic stagnation, professional TV reporters cannot obtain first-hand materials. residents use mobile phones, DV, and other photographic devices in their hands to photograph live videos of heavy snow and upload them to Youku's video sharing website, almost "reporting" the site of the Shenyang snow disaster in the form of live broadcast.

Behind such a small social news, it is not difficult to find that this is a small test of a video website. Moving TV to the Internet is warming up globally. Especially in the 2006 S, the rise of YouTube in the United States has seen the bright future of online video websites and has directly stimulated the rise of China's online video industry.

If we put together a series of isolated news at home and abroad, it is not difficult to outline a simple but clear emerging picture of video websites. In last October, Google, a web search giant, acquired the online video sharing website YouTube for $1.65 billion. This was the largest merger launched by Google in eight years. As a deep-rooted enterprise in the search field, Google's investment in the online video field is obviously very optimistic about the future of this field.

In March this year, media giant Viacom sued YouTube and its parent company, Google, for "Intentional large-scale copyright infringement" and claimed $1 billion. As we all know, Viacom, the third largest media company in the United States, is accelerating its entry into the Internet video field. In this lawsuit, Viacom said that nearly 0.16 million unauthorized video clips with copyrights appeared on YouTube and have been browsed for more than 1.5 billion times, it can be seen that the competition for online video resources is enough to allow enterprise giants to fight closely.

In Europe, where information technology is relatively lagging behind, a revolution in the field of video services is brewing, and there is a trend in replacing TV with online videos. A few days ago, three network giants from Sweden, Denmark, and Italy are preparing to work together to provide computer users with personalized and free broadband video services, including the Swede Saint trun and the Danish fris. No one in the industry dared to underestimate any prospective thoughts of the two entrepreneurs on the industry. In 2005, stentr and freis sold their Skype to the Electronic harbor for $2.6 billion at a high price ".

Bill, chairman of Microsoft. Gates pointed out at the beginning of this year that with the dramatic increase in the number of online videos and the gradual integration of personal computers and televisions, the Internet will bring a revolution to the TV industry in the next five years. He believes that due to the popularity of high-speed internet and the rapid development of video networks such as Google's YouTube, young people around the world watch less and less TV. In the next few years, more and more viewers will pursue the flexibility provided by online videos and give up traditional TVs that have fixed program arrangements and often insert advertisements in programs. He said: "In some major events such as the election or Olympics, TV's disadvantage is even more obvious. You have to wait patiently for the host to talk about the topics you are concerned about. Otherwise, you will miss it and want to play back and watch it. Compared with television, the Internet has performed exceptionally well in these events.

Back in China, in recent years, while breaking through the bottleneck of network transmission, digital DV, video-capable digital cameras, and mobile phones have become increasingly popular, this allows ordinary people to record the news and stories happening around themselves. This makes the network video resources more and more abundant, Which is incomparable to traditional TV stations.

Industry insiders believe that the video era on the Internet will surely come. The only problem is who can seize this opportunity. Just as TV replaced newspapers to quickly occupy the main positions of people in Information Consumption and entertainment, this scene is likely to be repeated on the Internet.