Can 4K mobile phone save Sony mobile phone?

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How much the screen resolution of a smartphone is the limit is always a contentious issue in the industry. From low-resolution all the way, until the iphone 4 is equipped with a Retina screen, the industry has a more unified cognition: the screen at least at the right distance to see the text, Image virtual Shadow, it is said to be the bottom line of high-end smart phones. But the attempt to use high-resolution screens has never stopped, or even intensified.

At the IFA, Sony launched the world's first smartphone Xperia Z5 Premium with a 4K screen, pushing the smartphone screen resolution directly to a new height. And recently rumors of its national line version of up to 5999 yuan Price, but also to the cusp. In recent years, the smartphone business plummeted Sony, can use 4K screen to save themselves?

Practice the Truth 4K is now just a gimmick

In the 1080P screen has become the thousand-yuan machine and even the 799-yuan model standard now, discuss high-end flagship model is equipped with higher resolution screen, highlighting its high-end status, is a difficult problem to avoid. And in order to ensure that its model has been a continuous gimmick can do marketing means, domestic mobile phone brand also played early 2K screen. Last year Meizu launched a high-profile launch of the MX4 Pro with 2K screens, which led to other domestic handset brands.

However, MX4 Pro a succession of problems, but the Meizu to the forefront of negative public opinion. In recent days, Meizu Linan admits that the use of 2K screen is Meizu's mistake, Bai Yongxiang also said that "to create consumer satisfaction products, can not only focus on piling parameters." After many times of verification, even the best CPU today can not make 2K screen completely not Dayton. In order to experience, we decided to use 1080P screens in the next generation of products. Yu Chengdong Earlier in the interview also said, from the cost of view, 2K screen and 1080P screen difference is not small, but the higher specifications of the screen will bring greater power consumption, affect the mobile phone life, the indirect embodiment of Huawei's resistance to 2K screen.

2 K screen at present and 1080P screen is difficult to distinguish from the naked eye, but the former will be the mobile phone performance, power consumption, battery life and so the burden. Bloody lesson in front of the domestic mobile phone brand has been on the 2K screen to avoid and far. However, Sony is ignoring the truth of "practical knowledge", blindly launched 4K screen, far beyond the current other mobile phone hardware affordability. In the absence of a breakthrough in the CPU, GPU, battery and so on, the Sony 4K screen phone just sounds tall, but it's useless.

Even recently, it has been reported that Z5 Premium is not a global 4 K, resolution in some cases will be impaired. In an interview with Japanese impress, Sony developer Hito Ito admits that 4K resolution will only be enabled when viewing images and videos, such as e-mails and QQ chats, which will drop quality to 1080P. In other words, Sony 4K Mobile Z5 Premium will be blown out of the cowhide, the actual experience and 1080P mobile phone is similar, this is a "contempt" for the interests of consumers.

Sony mobile phone deep in the mud 4K difficult to become a lifeline

In the final analysis, the 4K mobile phone is just a banner of Sony, a symbol, a good use of propaganda gimmick, can show Sony in the smartphone business research and development, production capacity. Even the $5999 price will target the iphone 6S, trying to prove that it is still a part of the high-end handset brand. But that's not Luan. Sales are doomed to not go to the 4K mobile phone, just let Sonido immersed in the past brilliant dream village for a while.

However, the brutal reality has directly awakened Sony from its dream. Sony's first-quarter results in 2015 showed that revenue was just flat and profits rose 39% from a year earlier. But in the restructuring of the mobile phone sector in the quarter operating losses of 22.9 billion yen, and losses are still expanding. In 2014, the handset sector lost as much as $1.8 billion. That said, while Sony's overall recovery from the previous slump has been slow, the handset business has become a "liability" for Sony, which can only fill the handset sector's losses through other sectors.

Deep in the mire of the Sony mobile phone business, want to 4K mobile phone as the pacesetter to Vitalize, led the mobile phone business full counterattack, is undoubtedly wishful thinking. The current consumer is no longer the manufacturers can wantonly "flicker", experience many times the mobile phone hardware "baptism", rational consumers are still the majority.

The steps are too big to rip yourself off. There's more to Sony.

The decline in cellphone performance has forced Sony to make rapid changes. Especially with the fact that it has been marginalized, Sony's mobile phones, if not to turn around as soon as possible, are likely to be completely eliminated by the brutal competition. But the launch of 4K mobile phone This step, it is too big steps across, and finally can only rip Sony itself.

In fact, now Sony to do is not only to launch a representative of the mobile phone, but also in other areas to make changes, such as system optimization, product line of high school low-end overall layout, brand image innovation. The task is too heavy for Sony, who needs to make a lot of changes in a short period of time. Just hope not to be the next HTC, otherwise the Japanese handset manufacturers will be annihilated ... (New discoveries of science and Technology, Constantine/Wen)

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Can 4K mobile phone save Sony mobile phone?