Can personal website realize "Gold rush" dream

Guide:

Sharp-sighted people can finally make a profit on the internet.

Advertising is the only source of revenue for most personal websites

SEO is the webmaster's a technology and strategic protracted war

Most personal websites are currently facing a survival crisis

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According to the CNNIC survey, the number of personal websites in 2006 has reached 240,000, a 58% increase from 2005, showing the enthusiasm of Internet users in the Web2.0 era. However, the vast majority of personal websites are now facing a livelihood problem. Can a person still be able to realize the gold panning dream on the Internet? When will the next "spring" of personal websites come? In response to these problems, this newspaper recently invited the "Network Gold Dream" author Hu Qiang, China Yahoo Vice President Zhang Yifen and Shanghai Branch Communications technology company general manager He Ming discussed.

personal website Living Environment is not optimistic

Moderator: personal site recently created a new Internet legend, whether the personal site will usher in another "Spring"?

He Ming: Recently, the Express network was zcom acquisition, integration of resources and then the Thunder, cool network and Tencent Network hand, become China's largest portal on the "Life Search" channel; storm audio and video also released a text chain advertising, announced the formal launch of commercial strategy. These personal websites after several years of precipitation, are now encountering new business opportunities.

Hu Qiang: for most personal websites, there is a bigger existential crisis. Personal site has three general features: one is a single profit model, most of them are full of MMS, audio and video downloads, Alliance ads, they will contribute their own traffic, the Internet and wireless portal there in exchange for a meager return. The second is lack of content, personal inability to create a large number of attractive new content, can only be copied everywhere, copying, resulting in many sites are familiar with the "garbage station." There is also an important dilemma is to promote the problem, in order to let their own personal site alone to kill the siege, to obtain more traffic, personal webmaster exhaust methods, the effect is often not significant.

Zhang Yifen: At present, the promotion of personal website almost no need, from search engine optimization (SEO), search engine marketing (SEM) to rogue plug-ins, window, Alexa rankings cheating and so on. In a highly competitive and increasingly regulated network environment, the webmaster of most personal sites will worry: How long can my site live?

fixed fee Search Marketing to create a trail

Moderator: personal site to improve their access to the volume, what means?

Hu Qiang: The most common personal website to promote the road of SEO, for example, this "search engine optimization" is through the corresponding means to make their own website in Baidu, Yahoo, Google three search engines of the corresponding keyword search results ranked forefront, to ensure high flow and effective promotion. If it is said that many personal site webmaster and SEO service companies are mainly using cheating to achieve ranked optimization, then more normative operation is achieved by effectively following the principle of the search procedure.

He Ming: However, SEO is the webmaster of a technology and strategy for a protracted war. There is another way to promote the Web site search engine marketing (SEM), is directly paid to search engines to buy keywords ranking, but the current search engine generally used to sell keywords, it hits the number of clicks to pay advertising fees, who bid high ranked on the front.

Hu Qiang: bidding search engine marketing is the technology of SEO to become a protracted war of funds, and for many of the meager funds of personal sites, is undoubtedly caught up in a battle, not only many opponents, but also must be careful to operate.

Zhang Yifen: that's true. When large search engine manufacturers launch new search marketing products, some keen webmaster will be preemptive use. Yahoo recently launched a low-cost "fixed-fee search Marketing" products-yahoo Business window, is very suitable for personal site use. For example, when users want to know about Huangshan information, just enter the word "Huangshan" in Yahoo, a "Huangshan Donkey Friends" site will appear in the first of the Yahoo businesses window. Huangshan Donkey Friend station is a tour guide's personal site, but also rely on online tourism services profitable site, his owner Chenghaiping to our market service personnel feedback, in the past 51 Golden Week, he used search marketing to obtain a number of tours in Huangshan.

Moderator: How much does a personal site need to pay per month for such search results?

Zhang Yifen: 600 yuan a month. Compared to the profits generated by the site, this is a very high input-output project. In fact, Yahoo launched this business window is playing for "small and medium enterprises popular search Marketing" banner, not only in order to exempt the key words price competition, and the key words price set very low.

Selling services to get rid of traffic wars

Moderator: Although the innovation of search marketing products for personal sites in the promotion ushered in a new situation, but there are too many webmasters are facing the fierce competition in the site traffic.

Hu Qiang: The Profit model is the biggest problem. Currently, advertising revenue is the only source of revenue for most individual websites, and mainly relies on the alliance in the hands of large and medium web companies to distribute customer ads or wireless customized ads to them. The above model makes countless personal websites trapped in the fierce traffic, because good traffic can lead to advertising patronage, but the worse is that the flow may not earn money. The overall revenue of the wireless alliance shrank sharply in 2006, as mobile operators tightened supervision, while rogue software, click fraud and other events caused the entire Internet to fall in traffic prices. The innovation of profit model is obviously the most important of the development of Chinese personal website.

Moderator: According to a recent survey of the market consultation of iris, there are no web site users who say the future of the site will be up to 84.8%. If such a large group really joins the Internet traffic and advertising controversy, the fierce shape is simply unthinkable.

Zhang Yifen: with the development of electronic commerce, Chinese netizens are gradually upgrading to the network, some experts will combine personal website and e-commerce platform to predict the trend of future innovation. In reality, such a platform has also emerged, is still a Yahoo business window, it creatively put some E-commerce features into the search marketing. At present, including product maps, corporate maps, instant messaging, integrity through the network store function, and will launch the network call corporate phone functions, effectively prompting netizens in search engines by product, enterprise information search for product purchase.

He Ming: I found that on this platform, if the personal site is still only based on the traditional SEO needs, through the purchase of keywords will be fixed to search the top of the home page, in order to enhance the click Flow, and ultimately from the large Network alliance more points to a little more advertising revenue, it seems that there is still You see the previous mentioned Huangshan Donkey friend Post Station, its owner is far away from the terrible traffic war, but Enron in the sale of his side of the tourist resources, or in the personal website to create the online tourism service content.

Zhang Yifen: for many personal sites, there is a cheap and multi-functional website marketing platform, you can really consider selling some of their own advantages of products or services, so that effectively avoid falling into the vicious flow of war. The new profit model on the Internet is emerging, on the platform of the network, only "sharp-sighted" people can finally profit. People who are not sensitive to fresh things and habitually hold a wait-and-see attitude do not seem to be suitable for "gold rush" on the internet.