Can the basic industry really grow?

Evergreen is a book.

This book explores the secrets of Enterprise immortality. People cannot live forever (at least not at present). Can Enterprises live forever?

Microsoft was overtaken by Google after his peak time. Google is at his peak time, but his exclusive person has appeared-Facebook seems to surpass Google in the current form. After Facebook, there will certainly be new beyond-those. It's hard to survive.

There is an old saying in China that "three generations are rich ".

The history of ancient China also seems to prove this point. There is a Chinese post-Qin Dynasty, a Chinese post-Tang Dynasty (a truly unified empire), a Song Dynasty after the Tang Dynasty, a Yuan after the Song Dynasty, and a clear post-Yuan Dynasty, there will be Qing Dynasty in the future-No Dynasty can survive forever. No matter how magnificent the creators of the empire-Qin Shihuang, Liu Bang, Li Shimin, Zhao Kuang, Cheng jizhan, Zhu yuanyu, and Huang Taiji-no matter what kind of peak time they have reached-the governance of wenjing and the governance of chastity, they are always in decline when the age starts to flourish. While declining, they are always accompanied by the rise of new power. Such a recurrence is like a person's life and death.

Of course, those in power will not be willing to decline. They will take various measures, such as the commercial reform, Wang Anshi's reform, and Wuyi's reform, to try to save this sinking trend, but they basically end with failure. Among them, the most successful is probably the digital commerce revolution, but after Qin unified the six countries, there was not much year to perish. It is like a person who has a disease can cure, but cannot let people grow old (maybe years later can really grow old ).

 

Why does an enterprise decline? The main reason is that the environment has changed, and they have a conflict with the environment change, which may be a strategic conflict to maintain his peak state, or an organizational conflict, bureaucratic, bloated, and massive organizations become numb to changes-including mental numbness and operational numbness.

 

Why are enterprises emerging? The main reason is that the environment has changed, and they are an emerging organization. They are more keen on changes and are more agile in action. Therefore, they will succeed and surpass their predecessors to reach the peak.

 

In fact, every decline and transcendence is in essence an improvement. The pace and development of modern society are fast, so the decline and Transcendence cycle will be very short.

 

Our focus should not be on how to survive, but on how to surpass.

 

Every enterprise has his historical mission. When he completes his historical mission, the best thing to do is to stay in bed.