Case study: Exploring the similarities and differences of Chinese search engine in China

Network promotion is divided into many levels, and site optimization ranking is the most conventional web site promotion model, it has low cost, high precision characteristics. Below we need to come to understand the domestic Chinese search engine each have what characteristics and

At present, the domestic currently has eight normal operation on-line search engine, they include Baidu, Sogou, 360, search, instant, Youdao, so and Pangu. Since Pangu's homepage is more portal, and because of its moving background, it pays more attention to the direction of mobile internet search, where it is not compared.

One, 360 search is August 16, 2012 launched, September 21 formally set up an independent so.com domain name. Early 360 search algorithm and Baidu old algorithm has a certain similarity (360 have a search of the gene), but after a few months of algorithm upgrade, the current 360 has been in the algorithm completely and Baidu show different rules (at least, and Baidu 76th page of the gap has become larger). The 360 search page now has 9 items, including news, Web pages, quizzes, videos, pictures, music, maps (integrated with a gold map), software and mobile apps. Its treatment of key words basically follow the "quality of the page based on the ranking and based on relevance ranking perfect combination" algorithm (Li patent) and title-keyword-description principle.

The following figure, in the "China hzfwq.com" This case, the 360 algorithm to show the home page sync also set out a 360 of the knowledge Platform correlation algorithm, due to 360 highly interactive encyclopedia (the first domestic Chinese Wikipedia), so the search term Encyclopedia link also in the Search results page (SERP) is triggered in. The whole serp also because of the primary and secondary and encyclopedia supplement appears very appropriate.

　　

Second, Sogou for Sohu's subsidiary, launched on August 3, 2004, the core of the previous search technology team-oriented. Sogou has long been in the fourth position in the country, and later by virtue of input method and browser market share beyond the search, Google left the mainland market, Baidu and Sogou have accounted for Google's share, but the Sogou still occupies the third position for a long time. 360 Search after the emergence of the second, seconds to kill the Google only a point of base, and the Sogou has not been hit. Before and after the 3B War, Sogou exerting force and differentiation direction and the transformation of the Knowledge cube. Today, Sogou still occupies the third place in the search market.

The following figure. In the case of "China www.hzfwq.com", the official website is located in the first place, the top of which is all SERP common classification search navigation (according to key words to judge the relevant classification), below for the integration of data (Sogou judge keywords and rent-related, "Khan", where the rental information provided). Of course, some keywords will directly trigger the dog's knowledge cube. In general, Sogou's algorithm is reasonable and relatively stable.

　　

Third, as the domestic search engine giant, Baidu was founded in January 2000. From the very beginning, Baidu has the advantage of the second generation search engine algorithm, the spider mode has completely completed the history of the directory search. The mother is the Chinese webmaster and friends of Baidu False said, because Baidu's algorithm updated frequently (in fact, Google is also the same), and with a monthly big update, so almost all the webmaster agree is "Niang" (meaning AH). In fact, this can explain the characteristics of Baidu-changeable. 3Q after the war, Baidu with Tencent to open the platform, after the 3SB war, Baidu has launched a chain of inquiries, integration results, index query and free app generation and other means, and actively strengthen the interaction and exchanges with the webmaster. It can be seen that Baidu really began to reveal the wolf's teeth.

The following figure, in the "Chinese rental network not only on the first page to show the official website and encyclopedia, but also in the back of the official website shows Baidu share the number of statistics (since the sharing of data will be a few months of the return check, so the update is quite slow)." The overall view of the picture will feel very refreshing and reasonable. But you know, this is just to the advertising page, if the display of the auction page, then Baidu's homepage is more like a no picture of the enterprise Yellow Pages. This is perhaps the majority of small and medium-sized webmaster complained about the location of Baidu.

　　

Four, as one of the two major search engines, immediately search on June 20, 2011 officially online (formerly as the People Search), experienced a logo change, name rectification and other turbulence, and finally showed the characteristics of its differentiation. Due to the background of their daily, exposure platform, food safety and other columns became an immediate sign. In the absorption of the original Google China's relevant personnel, its search experience is significantly higher than Pangu, search and other pioneers.

The following figure, in the "China Rental network case, immediately on the first page to show the official website, encyclopedia and other results, basically with the previous old search engine to maintain a similar user experience."

　　

Five, such search is called the first social search, officially on December 18, 2012, is currently the youngest search engine in the country. and instantly, and so search also has a large number of original Google Chinese personnel. Its mobile internet search has been integrated with Sina Weibo (and so it has the gene of Sina Capital).

In the following figure, we can clearly see the shadow of socialization in the "China Rental network." Its trigger mechanism for microblogging and encyclopedia is more comprehensive and accurate. SERP's user experience adds a "thumb" and a social forwarding factor, which may add to the later algorithm's power-sharing element.

　　

Six, the Tencent Empire's search was founded in March 2006, but the long-term use of Google search results, September 3, 2009 officially launched its own algorithm results (originally advocated ad-free mode is also broken at this time). Search for the development is inseparable from Google, this is not in the early days of Google's search results rely on, but Google left the mainland after the search for Google's Chinese personnel to absorb (sad to push Google AH). But the development of two years or so, in addition to QQ word search do a good job, other aspects of no achievements.

The following figure, in the serp of China's rental network, search still retains the legacy of Google, provided a number of search and time, and also features a search for social sharing and snapshot preview (than Sogou and Youdao do more humane), in the user experience, the success of the Generals Network and encyclopedia placed in the home page, Its display Baidu Encyclopedia frequency is far higher than the search encyclopedia, may also be able to explain the search algorithm for static web site is also quite favored. Search results Page User experience is more like Google and the combination of Sogou, complex, authoritative, hysterical (so that the total disregard of their own products). Admittedly, in the QQ window can be directly to the search results to share to each other, in fact, is quite a convenient thing.

　　

Seven, the introduction of the Youdao in fact more like the NetEase system for its own fortress defensive layout. Youdao in 06 has been operating, until December 11, 2007 began to officially online. If the search has a trace of waves, then the Youdao is really "backwater". But it is a product innovation that describes the Youdao, not the user experience.

Youdao on the authority of the site is a very large collection of names, this is similar to Google. But the encyclopedia's snapshot time may be able to reflect some of the problems. 5 years ago, incredibly more than the proper way to operate the official early. 5th-Place Chinese Rental network Why there is no snapshot (don't say is robots.txt set!)? But Youdao to the official website specifically set up a similar web page, can increase the accuracy of SERP and later on the search results recalculated.

　　

Although the site's natural ranking is not the only way to promote the network, but it is the majority of small webmaster friends the most effective way to promote, seriously understand the different search engine algorithm similarities and differences, can better comb the idea of website promotion, improve the method of website construction. The year of the Dragon is about to "walk You", the snake is about to "walk up", hope that in the new years, search engines can make progress in the algorithm, and better take into account the results of high-quality Webmaster.

Reprint please specify the Source: China's rental Network (www.hzfwq.com)