Case study: Medical Industry SEO Monthly Summary Report

XX year x Month Summary report

　　An analysis of the external chain chart: X month outside the chain release comprehensive situation

　　

Early: included lower, but gradually screened out a good collection of sites, to give up the collection of undesirable sites.

Medium-term: included more stable, the platform has not been expanded roughly.

later: the development of a new platform, included instability.

　　Second, the work encountered problems and solutions:

① artifacts encountered in the original process of the problem:

1. The article collection is relatively reluctant, the article similarity degree is high;

2. Keyword distribution is not natural;

3. Article marketing guidance is not strong enough;

4. The content of the article is not strong enough for key words;

5. Anchor text points to the home page;

6. Not illustrated;

7. A single point of view of the public praise category, more for the hospital profile;

Trying to improve the solution:

1. From the station, other well-known hospitals, disease topics, collection of keywords related articles.

2. The first paragraph as far as possible natural distribution of 3-4 keywords, the article natural distribution of 2-3.

3. From the patient's psychological point of view, analyze the patients need information, marketing guidance.

4. The content of the article around the key words to remove the meaning of the text from the keyword.

5. Word-of-mouth keywords point to the home page, the main keywords and disease keywords to point to the column and inside pages. Total 2-3

6. Collect pictures, and try to have the marketing content picture.

7. From the technical, equipment, services, experts multi-angle.

Content for the king, the individual in the false original aspect has not passed, write the article is also relatively time-consuming a link, and most of the article is arranged to modify, there is no marketing of articles, anchor text points and other details to improve, resulting in time-consuming inefficient phenomenon. Next will strive in the false original aspect, participates in the editing group's training more diligently, enhances the work efficiency.

② issues encountered in the external chain of publishing:

1. The lack of high quality platforms relies too much on the discovered and available platforms;

2. The protection of the survival of the chain, after the release of the chain is deleted, audit does not pass;

3. Repeat the title, lack of keywords as the center of the creative title;

4. The overall collection rate is low;

5. The ranking rate is not ideal;

Trying to improve the solution:

1. Constantly looking for a platform to collect a large number of platforms, filtering and filtering, collecting a good platform.

2. Analysis of the release platform of their respective special rules, sensitive words, advertising too strong, etc. to the article appropriate changes.

3. Play the creative, from the patient's heart doubt, professional terminology popularization, social hotspot, etc., to attract patients to click.

4. Stable and good collection platform, the development of a new platform. Increase the overall rate of inclusion

5. Starting from the title and the weight of the platform, in the home page ranking one seat. Tip Ranking Rate

The chain is the emperor, that is to ensure the quantity and quality. Quality is the premise of quantity, there is a good preparation of the outside chain, release time is very fast. Through training and information on the Internet, high-quality external chain is four key points: stability, relevance, universality, diversity. And in this respect, I do not enough, then will try to find the platform to the four points for the standard, screening excellent publishing platform. And the good platform to do an assessment of statistics, collection integration. Share with colleagues.

　　Three, X month outside the chain platform analysis:

① Classification Information Platform:

Roughly divided into three kinds: a good collection + ranking, good included, not included or included more slowly.

1. Good collection + ranking: Such a high rate of site collection, and can be in the natural rankings more opportunities to display, such as: 58 with the city, good speakers, love horn, fast 8, 51 with the city, list network, special network, all trades and industries Network, 99 information network, EVA Cool network, to 114 nets, this problem network.

2. Good collection: This kind of web site included basically to 90%, but the home page ranking basic no figure, sometimes even a period of time will not be included in the situation (server problems, by Baidu K). For example, baby stickers, 1 station equipment, OH banner, XX Health Network, advertising network, customer sets and so on.

3. Not included or included in the slow: this type of information platform for the majority.

② Blog Platform:

The weight is relatively high, the best performance is Sina blog, in the rankings and included are more obvious. The article autonomy is strong.

③ Forum Platform:

Due to medical nature, many forums are easier to delete, most of which can take pictures and links.

X month in the release of the chain process, the majority of classified information, blogs and forums are relatively few. The disadvantage of classified information is that most of them cannot be added directly to the anchor text. The next step will be to 1:1:1 the balance of the release platform, especially the cultivation of the blog, the same blog to register multiple accounts. Make full use of the blog's article autonomy, enrich the content of the article. Increase the conversion rate. Next efforts to spend more analysis of competitors and excellent hospital blog strengths, and strive to quickly upgrade their own blog training skills, the forum to medical advertising category development.

　　Iv. Personal deficiencies

1. The knowledge of the disease, hospital diagnosis and treatment technology, and other business knowledge is not attentively to understand;

2. Execution strength is not strong: when the new staff familiar with the chain, found that the problem was not in time to track the correction;

3. Do not pay attention to things: in the false original and hair outside the chain, often because of a hint of ideas to search for relevant information;

4. The details are not careful enough: the details of the possible know that there is no corresponding to the effective improvement.

5. Practical ability is not enough: the knowledge of the SEO training classroom, not very good integration into the outside chain practice.

The next step will be to recognize and strive to correct the above deficiencies, and constantly review themselves. Strive to achieve the goals set, to team progress as our responsibility.

　　V. Goal Plan:

The average number of releases in the month of X is no less than XX bar

Average rate of collection increased to xx%

Home rank rate to xx%

Baidu can be included in the chain is the outer chain of passing;

Can appear to the natural ranking of the outside chain is good outside the chain;

Can create high conversion rate of the outside chain is excellent outside the chain;

To "Paul included, spell rankings, the transformation" as the goal.

　　Six , the basis of the implementation of the route:

Article: From the definition of keywords, key words for the central idea of editorial articles, focus on keyword distribution and marketing guidance, standardize the composition of the article, concise and clear, avoid bloated redundancy. From the article to extract a new title, to cater to the heart of the patient's doubts.

Outside the chain: in the summary of good included in the rankings of the site first published outside the chain, and then to high-quality outside the chain of four standards to find a new platform to publish. Keep up to 3-5 platforms every day and share them with your colleagues in real time.

　　Report and self-review "with new colleagues and familiar with the outside chain"

Thanks to XXX's trust, let me bring 2 new colleagues familiar with and operate the release chain process, and follow the common mistakes of the revised novice. I cherish the opportunity to share my experience with new people, and to consolidate my knowledge of the external chain.

Self-review:

1. Own literature is not strong, not in the false original process to do a good job of false original degree of compliance

2. No promotion of communication between 2 colleagues

3. No effective guidance on "analysis of the release platform"

4. Because of personal subjective reasons, some places may follow my way of thinking.

5. It is a shame that there is no professional guidance on the lack of knowledge, such as disease and diagnostic techniques.

Viii. Summary of personal experience:

① the skills to find a new platform:

1. Use "domain:+ competitors or other cities ranked better hospitals" to track each other's external chain publishing platform

2. Search for "free message" "Release of Medical ads," "Outside the chain release platform" and other key word mining network information publishing platform.

3. For the new platform site query the site with the snapshot time, filter out the snapshot within 3 days of the site priority release.

② in the forum to find the released plate:

In the Forum search bar input "which home" "which hospital" to find the plate can be issued outside the chain, you can better save the survival of the chain.

③ Release Tips:

1. Use the "worry-free landing" software, will be a number of good to include the required site to a group, and then when the article has been written after a key to open these sites.

2. When the site is published to select the classification of the use of the site more open, direct more open the interface, you can omit some of the time to select the classification.

④ make full use of shortcut keys

The daily release of some software (such as browser, edit assistant, check the software, etc.) for keyboard shortcuts settings, because the finger has been on the keyboard, you can save a lot of mouse time to move, improve work efficiency.

⑤ Daily analysis of external chain data

Query whether the chain is included, analysis platform SEO comprehensive data, better on the daily release platform has a whole framework.

Author: Wind Fish, medical marketing new people to share experience with everyone welcome to reprint and share

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