Case study: Thinking-oriented quiz class platform Quora

Article Description: because Quora thinking, thinking is a continuous process, coupled with the platform often haunt the chief and manager level of the elite, but also with the social network hook, Q's sticky self-evident.

There is an interesting question on the Quora: where is the Yahoo quiz poor? Users have made a statement, summed up there are six points: 1, the answer is no quality, 2, no level of questioning, 3, unable to trust respondents, 4, slow response, 5, contribution incentive small; 6, interface ugly.

In other words, Quora's users believe that Quora is doing better than Yahoo at six points.

For the 4th, 5, 6 points, from the rule design and website development can be solved. 3rd, Quora through the invitation system + real-name systems, to the user present the most authentic image of the answer, tactfully resolved. Then the most important 1th and 2 points are addressed at the source.

Platform oriented

result oriented

Yahoo FAQ is a traditional question and answer platform where users can edit their nicknames and avatars and then start asking questions or answering questions. The official introduction, "Yahoo FAQ is a new way to search and share information," and tell us very clearly that questions or answers are a goal, and that we send this action to accomplish our goals. To achieve the goal, you need to set a time limit.

In other words, the criterion of "reply" is two: first, meet the demand, can solve the question asked; second, answer time, the sooner the better. Therefore, Yahoo ask and answer results-oriented, the pursuit of good and fast.

Because it is the result-oriented, so once the goal is complete, oneself will be aloof.

Thinking Guide

Quora is a new type of question and answer platform, the user through the invitation system and real name of the way to authenticate. The official presentation said: "Quora is a platform for continual improvement of questions and answers" (Note that it is not "Quora is a constantly improving question and answer platform"). This is not difficult to know, the level of questioning and the quality of the answer is the Quora of the state station, it pays attention to ask and answer the spark of thinking. Thought is the soul of Quora.

So when a user goes into a Web site and reads all the thinking, how can he not be touched, and ask questions that are either stupid or lazy or stupid or lazy (such as not being able to connect to the Internet)?

Because Quora thinking, thinking is a continuous process, coupled with the platform often haunt the chief and manager level of the elite, but also with the social network hook, Q's sticky self-evident.

Discuss

1. Niche Market

Quora service object is diligent thinking of the small elite, which doomed it is impossible and the traditional question and answer platform to open head-on confrontation. The traditional question and answer absorbs the high school low end personage to start blundering, expands, the high-end personage cannot find the place, the Quora appears, is so simple.

Ms Schoenfeld that 2011 Quora will usher in its own "Twitter moment." I disagree because the survey shows that 80% of Twitter's users are talking TB.

2. Environmental Effects

What song to sing on What mountain. NetEase news, CnBeta, Watercress has formed their own style and temperament, even can be said to be culture. As long as Quora to maintain the height of thinking, the formation of their own platform is just around the corner-in this circle, are the industry elite.

3, increased user

The attendant problems are not far away, such as vests, such as either stupid or lazy or stupid + lazy questions or answers. In order to avoid bad currency expulsion of good currency, now Quora adopted a sensible invitation system, only the site's gas field is strong enough to resist similar "to work good or to go to school" saliva problem, and then open is not too late.

4. Technical Barriers & Social links

Legend Quora adopted a very complex algorithm to order the answer, but I personally think that these algorithms for the enterprise Daniel, should not be so difficult to describe, Baidu know already can smart matching classification. The crux of the problem is the 2nd, 3 points.

It seems like doing everything now is about socializing. Quora social links are very simple, far less powerful than Baidu account, so these are not the most important, it is like to call "cloud quiz" will not make them more successful.

5, the door to suppress

Facebook has set out to develop its own question and answer platform, just as Google has developed a group purchase. Fortunately, users are always attracted to the quality of the site, and temperament can not copy and paste, can not be achieved in one go: This can be for their own development barriers to win enough time.

Resources

What's the difference between Quora and Yahoo Q-Quora? "Http://www.quora.com/What-are-the-differences-between-Quora-and-Yahoo-Answers

Quora The Yahoo quiz is poor where? "Http://www.quora.com/Whats-so-bad-about-Yahoo!-Answers

03 Tencent Technology "Quora is questioned: Another superstition in Silicon Valley?" "Http://tech.qq.com/a/20110125/000231.htm

04 Business Value "What Quora changed" http://content.businessvalue.com.cn/post/2646.html