Wearable hardware in the North American market trend, BestBuy and other large chain of electric store shelves are filled with smart wearable products. At the same time, the United States CES exhibition dedicated to start wearing pavilion, momentum, such as health, sports, family, payment and other fields. The performance of the wearable market in CES coincides with the international consumption concept, and the world has accumulated a large number of international buyers.
Chinese manufacturers rise rapidly, relying on capacity advantages, there have been many brands, but how to suck the gold has been outstanding? The difference between domestic and international consumption habits will create a test for Chinese manufacturers. In North America, the return of the customer is legal protection, do not like it can be returned as a reason. Consumption habits They are more inclined to choose expensive products, buy expensive things often can get the best value service, use up also more peace of conscience. In the regulation and consumption habits, let used to fight in the low price range market, relying on a single cost-reducing strategy of manufacturers, faced with multiple challenges, thinking how to open the international price war.
The price war is on the verge of a war.
Stroll in the CES pavilion, has not been carried out, has been a lot of manufacturers began to move the walkthrough, see Reporters to the initiative to recommend several products, deliberately supplemented the price advantage. But it is debatable whether the cost-effective meals prepared for the global consumer market are acceptable to global users. January 6 (Domestic time is the early morning of 7th) CES will be launched, full of the spread of the cost-effective taste more and more dense, the war was triggered.
Also from China's Enterprise Ribx (rib Technology) in this group is very eye-catching, booth design more like a dynamic art exhibition, poster design bold avant-garde, go sexy wild route, but not the eye-catching rib Chinese and the Chinese team, the company is more like Silicon Valley of the maker temperament.
Asked whether the price of Chinese enterprises is competitive, the exhibitor Zhang said: "Price war is to expand the scale, but wearing the market too early into the price war, will lose the function and quality of products, the market as a whole no benefit." Especially for enterprises without core services and product features, the initial price is equal to the early exit. Even if you must choose a price war, or to try to integrate into the product functional competitiveness, even if only aesthetic taste.
do not fight price war, learn to reverse thinking
What are the good technical product standards? is generally a manufacturer of a successful production of a product, become the standard. In this trend of follow-up, followed blindly into a typical market means, so that more products eventually competitive way into the price, has always been a supporting role. Take glasses, bracelet, headphones for example, see too much product appearance and function are similar to the first hot money. No more than the price of what?
Rib technology Zhang In this regard, has its own point of view: To play price war companies are hoping that product development line is short, so that the investment pressure and can be mass production is guaranteed. In the face of this demand, the manufacturers will be mature products market segmentation, and then subdivided, until the ability to create a certain amount of differentiation, but does not affect the overall investment. Then implement a single point of breakthrough marketing, sales are not necessarily limited, at the same time have the opportunity to play a price increase.
emerging startups need to learn to diversify their markets
Compared to a large number of mobile phone production line transformation of the wearing enterprise, rib technology a bit turned out, adhere to the attitude of self. Zhang first to the price, think the enterprise, the key is timely contingency and adjustment, emphasizing that competition should be a diversified theory.
How is this new company laid out? From a visit to the rib product, it seemed to understand their ideas. The first is to select the form of subdivision plus matrix, it is a multi-functional wearable products to form a collaborative work system, through the data matrix, to the user a more accurate service. This is not only conducive to cost reduction, but also a single point of breakthrough, in the future to provide core value, this value is a single product can not be achieved.
In addition, the products introduced this year, including smart backpack and Sports Safety Watch, provide super power, off-grid sharing, location security, sports safety, ECG safety and other series of services to create a daily safe life standard concept. Plus the tough design style of rib products, the use of titanium, space-fiber materials, as well as bold alternative propaganda. It is not difficult to see that the ribs on the international market is indeed a multi-point competition.
This is a super power, mobile Internet, and social concept of the backpack.
This is a marathon runner that reminds you of the speed and posture standard, which allows you to share your running data with your SIM card at any time.
Triathlon Safety Watch
Personalized international market, enterprises need to adhere to the identity of the match
International market culture disparity, economic level disparity, consumption concept is different. But to be sure, there is a greater chance that a brand with a personality will enter the international horizon. Wearing intelligent momentum, homogenization trend has been presented, we are waiting for the super system brought about by the ecological chain to rely on, in the hope that before the dawn, through the price advantage to live to tomorrow. But traditional enterprises can not ignore is that in two or three years to establish a mature brand of the contemporary market, brand value is not only the sales and price can precipitate out.
I believe that the Chinese enterprises who dare to pursue themselves have the opportunity to stand on the international stage and play a beautiful price war.
The picture is rib technology, a promotional poster called technology Cooler and safer.
Ces China hardware rise in Europe and the United States market price war
