Changes in Google's mobile search results

For Internet users, smartphone users are growing dramatically and rapidly as a whole new group. Accordingly, Google in order to improve the mobile search user experience, also launched a corresponding mobile station optimization guide, and listed some mobile station webmaster often make configuration errors.

before you explain, you have to be clear about two concepts: Feature phones and Smartphones:

Feature phones: function mobile phone, namely low-end machine. Although this kind of handset also has the browser function, but cannot on the handset normal present website page version page content, the browser uses cHTML (imode), WML, WAP and so on browsing the page.

Smartphones: smart phones, which are usually called high-end machines. This type of mobile phone covers a variety of devices, such as a high version of the Android phone or Apple mobile phone, to a large extent, the normal presentation of the Web page version of the page content, and has the latest mobile browser to present the use of HTML5-written web content.

For functional mobile phones and smartphones, Google Mobile spiders have their own specific crawl procedures, currently in use as follows:

Feature Phones Googlebot-mobile:

samsung-sgh-e250/1.0 profile/midp-2.0 configuration/cldc-1.1 up. Browser/6.2.3.3.c.1.101 (GUI) mmp/2.0 (compatible; googlebot-mobile/2.1; +http://www.google.com/bot.html)

docomo/2.0 n905i (c100; TB; W24H16) (compatible; googlebot-mobile/2.1; +http://www.google.com/bot.html)

Smartphone Googlebot-mobile:

mozilla/5.0 (IPhone; U CPU iPhone os 4_1 like Mac os X; En-US) applewebkit/532.9 (khtml, like Gecko) version/4.0.5 mobile/8b117 safari/6531.22.7 (compatible; googlebot-mobile/2.1; +http://www.google.com/bot.html)

To address the problem of smartphone users using mobile search, Google says it will soon introduce several changes that affect the ranking of mobile search to improve the user experience. Here are two more common mobile station error configurations and solutions to help webmasters avoid these errors, while also enabling smartphone users to better navigate the site and get to the page they want to browse faster.

First, redirect error

Some sites use different URLs for desktop (PC-side) users and smartphone users. And some sites are incorrectly redirected to the desktop version of the Web site is not related to the smartphone version of the Web site, a typical example is to all desktop version of the Web site (including column pages, product pages, etc.) are redirected to the smartphone version of the home address, Leads to a very poor user experience.

Such redirection errors affect the user's browsing process and may also cause them to stop using the site and leave. Even if the user did not leave the site immediately, but irrelevant pages also added to their browsing difficulty, in case of a bad mobile phone network, it is undoubtedly a big trouble. In response to these errors, Google says the new mobile search ranking changes will help showcase the various types of search results, helping users gain a better user experience in terms of browsing the Web or video.

It is also easy to avoid this irrelevant redirection error, simply redirect the Desktop Web site to the equivalent smartphone version of the Web site; If the smartphone version of the Web site does not have the equivalent desktop version of the Web site, instead of redirecting users to unrelated smartphone URLs, it would still be better for smartphone users to display the desktop version of the Web site.

second, the smart phone station error

Some Web sites can display content to desktop users who visit a Web site, but they display an error page to users who use the smartphone. Several common errors are listed below:

(1) If you have confirmed that a user is accessing a desktop page through a mobile device, and that you have a Peer-to-peer Web page that uses a different URL and applies to your smartphone, redirect the user to that URL instead of displaying a 404 error or a soft 404 error. Also, make sure that the Web page that applies to smartphones is not the wrong page itself.

(2) incorrectly handle Google mobile spiders. According to the beginning of the article on the concept of feature phones and smartphones, in practice there are still many sites will be targeted at the smartphone Google mobile Spider error Redirect to the functional mobile phone Google mobile spider application of the desktop version of the Web site, In other words, the Google mobile spider error for smartphones is redirected to the desktop version of the Web site.

It is also easy to avoid this type of error by correctly identifying the crawler listed at the beginning of the article for feature phones Googlebot-mobile and smartphone googlebot-mobile, and redirecting to the corresponding URL.

(3) The video cannot be played on the smartphone device. Many sites embed video on their web pages, which perform well on the PC, but cannot play on smartphones, possibly because smartphones do not support the software or device features needed to play the video, or because of licensing restrictions. Therefore, Google recommends using HTML5 Standard code to add video to avoid formatting that is not supported by all mobile devices (such as Flash).

The above is two more typical mistakes, I hope the webmaster pay attention to, and to solve. In addition, in order to improve the user experience, it is recommended that webmasters in the online mobile version of the site as far as possible in more different mobile devices and operating systems to test, but also do not forget the video on the mobile device display to test. (article original from d_ blank blog: http://www.deleteblank.com/, reprint please indicate the source)