Changsha Classified information website Operation Experience Summary

Operation of Changsha classification information (www.incs.cn) more than half a year, a lot of experience, specially written to share.

I. About classified information

Have seen many individual operation of the comprehensive station, the interface is very atmosphere, column hundreds of, seems to want to do Sina second. But its content, but found that are copied from other stations, or gathered over, the user came and immediately went away.

Individuals to operate all-inclusive content, to transport to do the national station, does not have any resources, capital and human advantages, on the contrary, if the local characteristics of the site, Jinshan for the king, will be Shia.

Compared to the national comprehensive station, the local characteristic website advantage has three.

One is the content advantage. Local industry sites, mainly local content. The content is all around you, you are familiar with it, and your users are very clear.

Second, the promotion of advantages. Local industry sites, limited to specific geographical areas. Posters, organization activities, PR-related media are relatively easy to control and low-cost, the effect of a clear way of publicity.

Third, profit advantage. The website interaction is strong, the popularity comes up (this is the key), the careful merchant certainly will not miss you. Because of a prominent advertising recommendation, a well-meaning guide, brought to him are very direct effect.

Ii. operation of classified information

Classification information station to do is local, basically local stations are needed for a period of time the accumulation of popular, the key is local visibility, this is not one or two large-scale publicity can do. A medium-sized provincial capital city of the large-scale propaganda at least tens of thousands of, so that tens of thousands of can only do a large-scale publicity, but this is far from enough, so tens of thousands of is basically impossible to quickly spread out.

At present, China's Internet from the previous portal era into the current search era, the next phase should be the industry/region era.

The best feeling classification is the best team to do, the company to do the words on the high cost, because the classification of the market has not been opened, the profit is not a 1:30 event; individuals do not have so much energy to promote, pull ads, do offline activities and so on.

third, the promotion of classified information

Local websites must have a good relationship with local media, especially traditional media.

Local portal site, feel a lot of room for development. I think it is important to develop the participation of netizens and businessmen in the region. Can grasp the local characteristics, do fine, do the whole. May consider from the food and beverage entertainment aspect to start, but must expend the very big manpower, the material resources. For example, Internet users on the local site, the most important thing is to find the local characteristics.
It takes time to start a website, especially the local portal station is a gathering of local popularity, this is not a matter of a day, slowly save the popularity of traffic, so that the site is strong enough, I always remember a word "traffic is saved out."

On the interactive part, such as the forum, I think the Xiamen fish should be referred to the work of the net, the atmosphere with live, and then rely on Word-of-mouth publicity.

I said still only experience, not all of them are implemented, mainly energy is not enough, did not find the right team, so now the development is relatively slow, now planning a big upgrade. I forum has a lot of relevant aspects of posts, I hope that we can communicate more. Changsha Forum: http://bbs.incs.cn

This article is the first Chinese webmaster Station (www.chinaz.com), the author of Iron Horse, reproduced Please indicate the source and author, thank you. Welcome to share the site experience, you can directly through the online submission (click to view) or send articles to yexibo#chinaz.com (# to @).