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Apple's $200 million acquisition of AI Turi AI field is hotly contested

Zhitong Financial learned that Apple bought AI company Turi for about $200 million, accumulating advanced computing power for its products and services.

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Turi is a Seattle-based start-up company designed to help developers develop and manage software in the form of machine learning, as well as to help companies build referral engines, identify fraud, analyze customer usage habits, and more accurately identify potential users.

Zhitong argues that Apple's move is to gain an artificial intelligence advantage in its rivalry with Google, Facebook and Amazon, especially in areas called pervasive Computing, where software automatically infers what people want.

With the acquisition, Apple will quickly integrate this technology into the company's future offerings, such as Siri's digital voice assistants, and better define new ways to interact with people on the computer.

Over the past few years, Apple has acquired a number of companies in the field of artificial intelligence, and is gradually integrating these technologies into the company's products, such as the iphone software and Siri.

Last January, Apple bought Emotient, a company that used AI recognition and reaction to facial expressions, to boost Siri's performance by buying AI startups VocalIQ and Perceptio, who specialize in speech recognition.

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