Chapter 1 What is SNS?

SNS: social network software, a social network software. Based on the six-degree theory, it expands its network of contacts based on friends. In addition, you can expand your network of contacts without limit. You can obtain help from this network of contacts at any time when necessary.

SNS is a next generation of personal-based network infrastructure software that uses distributed technology and P2P technology. Through distributed software programming, SNS comprehensively arranges the CPU, hard disk, and bandwidth that are distributed on each individual's device, and gives these devices smaller than servers more powerful capabilities. These capabilities include computing speed, communication speed, and storage space.

Social Network (Social Network, social networking: Sn): refers to the relationship network between individuals. A website based on the idea of social network relationship system is a social network website (SNS ). Currently, many Web websites belong to SNS websites, such as online chat (IM), dating, video sharing, blogs, podcasts, online communities, and music sharing. The social network theory is based on the six degrees theory (six degrees separation theory, six degrees of separation) and the 150 rule (Rule of 150 ). In addition, not only have some big company websites started some SNS applications, but some vertical industry websites have also started SNS attempts, and the results are good, for example, with the Chinese visual artist as the target user group of honeycomb Network (http://www.artcomb.com), with emotion and music as the main wandering family (http://www.piaoboyizu.com) as well as manyou open platform based social game Promotion Platform social game (http://www.shejiao.com ).

　　The origin of SNS technology:In the Internet, PCs and smartphones do not have powerful computing and bandwidth resources. They rely on website servers to browse and publish information. If the computing and bandwidth resources of each device are re-allocated and shared, these devices may have more powerful capabilities than those of those servers. This is the root of the birth of Distributed Computing Theory and the theoretical basis for the birth of SNS technology.

　　SNS commercial space:What will Internet companies that have invested a lot of servers do when ordinary people install SNS to have computing and communication resources comparable to those of website servers? What are their advantages? Will there be more new Internet companies, and Will their backend be completely different from the current Google, eBay, and Sina models? Even operators such as Shanda online game are proud of their powerful 30 thousand Server clusters. Is it their core competitiveness? When a cartoon author's home machine enables him to play his work through an SNS video, does he still need to manage a website? Maybe a housewife does not need to know HTML programming, but does not need to know the word "website". by publishing an SNS recipe program and a PC in the kitchen, millions of people can master her craft, in addition, all her steps on the kitchen stove are clearly visible. What do you think of at this time? In the Internet, as a client, we are just like a dumb. We can only do something like slaves through servers, watch others' websites, play others' games, and send emails, in addition, we are not free. Now is the time to start the revolution! The task of the revolution center is to let more than 1 billion computers play their own roles and let users create and control their own information. In the middle, we don't need company servers to manipulate us.

　　SNS website:Social network site is a website established based on the six-degree theory to help you operate friends in your circle of friends.

　　Level 6 relationship theory:Stanley Milgram, a famous American social psychology, first proposed in 1960s that he would like to meet any stranger in his interpersonal context, A maximum of six friends can achieve this goal. That is to say, you want to know a person, ask a friend to find someone who knows him, and there will be no more than six people.

In real society, communication between people forms a circle of friends and links through introductions and handshakes between people. No one needs to know everyone directly, you only need to make a handshake through his friends and friends. In general network communication, most of them are implemented through some platforms, such as putting yourself on one platform, so that many people can see and contact you. The advantages and disadvantages of the two are obvious. The advantage of social communication is reliability, and the relationship between them is established on a reliable Interpersonal Network. The disadvantage is that the handshake takes a long time and the cost is high; the advantage of desktop network communication is low cost but unreliable.

In theory, this mechanism is copied in the network to obtain both reliable and low-cost advantages. There are also some advantages: In SNS, the relationship in the circle of friends is often very real, very reliable, there is no so-called "Mask" between each other, so it is easier to implement the real name system; SNS is a low-cost and fast-paced platform based on the people-to-people communication network, this further reduces the cost of establishing a network of contacts.

In my opinion, it is not entirely feasible for Internet users to post content and form public opinions concerning Web 2.0 in addition to technical details. What if the service information is good, but sensitive information? It is possible to let public opinions flow without control in a fully idealized democratic society, but it is not yet possible. There are many reasons for this. Moreover, the real-name system for Internet users has not yet been implemented. People do not have to take responsibility for the idea of talking online. How can they control irresponsible comments? Therefore, in the real environment, Web 2.0 cannot be very open.

After talking about so many other things, just say that if you really want to talk about a website without the control of the website administrator, SNS is an ideal Web 2.0 approach. The reason is simple. SNS are closer to the real-name system, and their online and offline identities are consistent. It can be seen that SNS is a promising thing in the future, at least in China. There is a huge gap in this market. Since traditional media has switched to the Internet and social communication, how can we only rely on meeting and making phone calls?