Chapter One: What Is data operations

1.1 Development course of modern marketing theory

1.1.1 from 4P to 4C (commodity-rich, increasingly competitive market, consumers become the core of the business world)

4P (product-centric marketing) theory

• Product: Focus on features and highlight unique selling points
• Price: According to the market positioning, the formulation of different price strategies
• Place (channel): Focus on the training of distributors and the construction of sales network
• Promotion (Promotion): Change sales behavior in the short term to stimulate consumers and promote consumption growth

4C (consumer-centric marketing) theory

• Consumer (consumer): the needs and aspirations of consumers
• Cost: Costs that consumers are satisfied with
• Convenience (convenience): The convenience of user purchase
• Communication (communication): Communication between users

1.1.2 from 4C to 3P3C (Big Data era, market competition is becoming more and more intense, marketing cost is more advantageous, controllable, quantifiable, predictable marketing idea and methodology)

3P3C (marketing based on target response probability supported by data mining, focusing on product function optimization, target user segmentation, Activity (copywriting), channel optimization, cost control, etc.) theory

• Probability (probability): marketing, operations with probability as the core, the pursuit of refinement and accuracy rate
• Product (product): Focus on the function of products, emphasizing the product selling point
• Prospects (consumer, target user)
• Creative (creativity, including copywriting, events, etc.)
• Channel (Channels)
• Cost/price (Cost/Price)

1.2 The main content of the data operation

Data operations for the Internet operations sector, including:

• Platform (PC, mobile) traffic monitoring analysis
• Research on target user behavior
• Platform Daily Update content editing
• Network Marketing planning and promotion

Can be quantified, subdivided, predictable and a series of refined ways to

1.3 Why data operations are needed

Data operation can be done to the beginning and end of the operation process is well-known, targeted, can be subdivided audiences, monitoring all aspects of marketing, accurate forecast marketing results

1.4 Requirements for data-operated operations

• Enterprise-Class mass data storage
• The need for refinement of operations
• Effective application of data analysis and data mining technology
• Corporate decision-making advocates for continuous support

1.5 new phenomenon and new development of data operation

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1.6 Latest data on Internet and e-commerce

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Chapter One: What Is data operations