Characteristics and strategies of culture consciousness cultivation of business English majors under network background

I. Current status of business English teaching

1. Background. The world economy has entered the era of globalization, and trade exchanges and development among countries have become a major part of the development of the world economy. After China's accession to the World Trade Organization, the Chinese people also began to play their own talents in business and trade, and more to join the world trade exchanges. Under such a big background, The study of business English has been paid more and more attention, and various universities have set up business English courses to train more talents to meet the trend of social development. As a special-purpose course, business English has been paid more and more attention, and has become an important part of foreign language teaching in the new century. However, with the continuous development of international trade , the application and popularization of the network, the business personnel also has a higher level of requirements, business staff in addition to foreign language exchange, more important is the exchange of culture. Cooperation with other countries needs not only the language ability, but also needs to know the cultural knowledge of the country, Be able to communicate and communicate with each other. This greatly enhances the students ' requirements in terms of business culture awareness.

2. Current business English teaching problems. Social development has higher requirements for the level of business personnel, business English teaching has not complied with the trend of development, still maintain the original teaching methods. The current business English teaching is simply a combination of English learning and business knowledge, students in this single mode of teaching, It is easy to develop the emphasis on business knowledge and neglect the cultivation of business culture consciousness. Such teaching mode, so that students lack of international trade more comprehensive and deeper understanding, blindly pay attention to the basic knowledge of English and business training, but did not promptly supplement students in the cultural awareness of understanding and grasp, So that students become more and more one-sided learning, so as not to keep up with the requirements of the Times, can not adapt to the actual actual combat. The real Business English course should include the cultural background of the country, the management idea of the enterprise and the personal working style and life habit, through in-depth understanding of the cultural differences between China and the west. Actively deal with the cultural barriers and cultural conflicts that may be encountered in business and trade, and promote the successful development of international business activities. In addition, there is a problem of poor learning environment in business English teaching. For business English teaching, it is very important to simulate the situation of business communication. However, The emphasis of the traditional classroom is that teachers follow the textbook teaching, the teaching content is dull and traditional, the lack of novelty, it is difficult to arouse the interest of students, so that teachers and students can not get efficient learning results in limited teaching time. Not only that, but now many teachers in colleges and universities do not have a high level of business and cultural literacy, weak teachers Most teachers do not have practical experience in the international trade environment, the content of teaching is lack of practicality. It is necessary to broaden the students ' vision through the simulation of the situation, and carry on the teaching of Business English in the network environment to change the traditional teaching methods and improve the students ' cultural consciousness.

Second, the characteristics and advantages of culture consciousness cultivation of business English majors under the network environment

1. Features. Business English as a special course for business and trade, with the characteristics of professionalism, practicality, including business correspondence, such as listening and speaking and interpreting courses. The teaching of Business English under the network environment, Can greatly improve the students ' learning efficiency. The characteristics of the cultivation of the students ' cultural consciousness under the network environment are that teachers can effectively change the old teaching content and update the teaching structure by making full use of the network, so that the teaching content is more colorful and the teaching methods are varied. Greatly improve the students ' interest and enthusiasm in learning, and greatly improve the efficiency of learning. Teachers can teach through pictures, videos and situational simulations to increase students ' understanding and understanding of foreign culture and business management concepts. Moreover, teachers may also build online virtual communities to truly simulate business situations, Let the students improve their business communication ability on the basis of practice, change the lack of practice in the traditional business English teaching, let the students grasp the business situation realistically and promote the improvement of business culture consciousness.

2. Advantages. The cultivation of business culture consciousness under the network environment has many advantages. Firstly, the network environment has the huge information and the resources, and has the advantages of convenient resource sharing and convenient transmission, greatly reducing the time and space on the cultivation of students ' business culture awareness, Students have more channels to understand the cultural background and business knowledge of English-speaking countries, and in the process of comparison with their own culture to understand the differences between the two countries, the cultivation of students ' business culture has a subtle effect. Secondly, the network teaching has the characteristics of diversity, the teaching content is not confined to the textbook knowledge and the teacher's understanding, Through watching videos, appreciating pictures, reading articles and so on, the network teaching enriches students ' learning content, active students ' thinking, and expands students ' learning breadth and width. In addition, the cultivation of business culture consciousness under the network environment has the advantages of openness, interactivity, open teaching process, interactive learning process, The choice of learning content, a variety of teaching and learning methods, which embodies the advantages of the network environment.

Three, the network environment under the business English major student culture consciousness cultivation guidance strategy

1. Change the teaching concept of teachers. Under the network environment, teaching has great characteristics and advantages, breaking through the limitations of classrooms and books, extending the teaching environment and enlarging the knowledge range of books. The development of globalization has greatly promoted the development of commercial trade, and greatly improved the demand for business personnel. Business culture literacy has become a necessary quality of business personnel. Only through the cultural consciousness of students can we further develop business culture awareness, students in the future work in order to understand the differences between different cultures, and then effectively solve the problems encountered in the work. Based on this, Teachers should consciously create an operable network environment to guide students ' learning in the course of daily teaching, therefore, teachers must change the traditional teaching concepts and teaching methods.

2. Teachers ' guiding strategies. ① Perfect the network teaching system. Modern teaching is attaching more importance to the function of the network, the traditional teaching content and teaching methods have been unable to satisfy the students ' requirement of knowledge. Only in the ordinary teaching to integrate the content of network teaching, comprehensively and fully use the network, and the network teaching into the whole teaching system, Establishing the network teaching system, discovering the problem in the process of practice and finding out the solution strategy, can perfect the new field. Network teaching has the characteristics of large amount of information and comprehensive, in the teaching should make full use of the characteristics and advantages of network teaching, to really play the role of the network, so as to enrich students in business culture and grasp , so as to improve students ' cultural awareness. In network teaching, we should pay attention to the unification of theory and practice. The teaching of theory needs to be perfected in practice, the implementation of practice needs the support of theory, the harmony of both can fully realize the value of network teaching, and achieve the goal of cultivating students ' cultural consciousness.

The establishment of network teaching system is a long and arduous process, which must be perfected by practice and improvement once and again, so as to exert the significance of network teaching. ② choose the right textbook. The selection of textbooks is an important part of the cultivation of students ' cultural consciousness, Good textbooks have a great effect on the cultivation of students ' cultural awareness. The choice of textbooks must conform to the trend of the times, suitable for students ' actual situation, in addition to the knowledge in business, should also involve the national cultural background, enrich the students ' knowledge reserves comprehensively, To the development of students to do a solid preparation and improvement of the foundation. ③ instructs students to change their learning concepts. Cultural quality is not only the knowledge of science and technology taught by the school, but the knowledge of the humanities and social sciences. Therefore, teachers must change the students ' learning concept, not to learn, not to study the test scores, It should be understood that language and culture are inextricably linked. ④ take full advantage of the WAN for guidance. There are abundant resources and information in the network, at present, the use of network in colleges and universities is WAN, and the second is the campus network. Teachers should effectively use these two network environment to guide students ' learning, such as pre-class placement of students to learn the knowledge to find background information, after-class guide students to extend the relevant cultural knowledge learning, the relevant points of knowledge through the different cultural differences between Chinese and foreign to compare, deepen the impression of the knowledge. ⑤ make full use of the campus network for guidance.

Teachers should pay attention to the construction of campus network teaching platform and the construction of resource pool, the construction of resource pool is not only the content of related disciplines, but also the content of Chinese and foreign culture, the teaching content and culture can be effectively combined, before, during and after class, the resources in the campus network are used to arrange students to understand the background cultural knowledge before class Through the pre-class understanding to deepen the understanding of the knowledge, more effective grasp the teacher in the class knowledge. Extracurricular teachers can also use the Campus Network to guide students to self-study, the content of learning is not limited to professional knowledge, but should be open, Learning in combination with culture. ⑥ The guidance of the cultural infiltration in the students ' autonomous learning under the network environment. Teachers should pay attention to the cultivation of students ' autonomous learning ability, and can use the WAN and campus network to guide students ' autonomous Learning, especially in the process of professional self-study, to infiltrate the culture consciously. And not limited to the specific study of professional knowledge, so in the guidance of homework should increase the proportion of cultural knowledge learning, the problem should be as comprehensive as possible, a cultural nature, open, in order to expand the students ' knowledge, so that students can keep abreast of the development trend of the times, to train students objective, comprehensive and comprehensive analysis ability, Help inspire the students ' intrinsic potential and make them develop in the business field.

This paper analyzes the current situation of business English teaching, as well as the characteristics and advantages of network teaching, and gives the guidance strategy of cultivating the culture consciousness of business English majors under the network environment, and gives specific analysis and guidance methods in the cultivation of students ' business culture consciousness. In order to cultivate the high cultural quality to meet the social development of the business personnel to give some advice, truly for the country to cultivate excellent business talent, for the development of national foreign trade and the overall national economic progress to contribute.

Reference documents:

[1] Feng Ying. Cultivation of business culture awareness among students majoring in business English [J]. Intellect, 2009, (34).

[2] Zhang Ying, 叶玲. The importance of Anglo-American culture to business English majors and the cultivation of cultural awareness [J]. China Electric Power Education, 2011, (23).

[3] Shanglan. Cultivation of cross-cultural consciousness of business English majors in higher vocational colleges [J]. Modern Enterprise Education, 2011, (10).

Characteristics and strategies of culture consciousness cultivation of business English majors under network background