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Sina Science and Technology April 28 afternoon news, 2015 Global Mobile Internet Conference (GMIC) held in Beijing today. Cheetah Mobile CEO Fu Sheng made a keynote speech. He tells the story of Cheetah Development, from working with Facebook, to perfecting the global mobile advertising network, to helping more Chinese companies to go to sea.
Fu Sheng pointed out that five years ago, when I started the business, I have two teachers in this industry, the first is called Zhou Hongyi, one is Lei June, the first teacher I learned the methodology of the Internet, a point to do a good job can be successful, super competitive and competitive awareness. I uphold this belief from the Internet Assistant to become China's first generation of Internet Product manager, I still believe that the defeat of the opponent will be able to win. But when I start a business, there are a lot of stories, at least a very strong opponent, every day staring at us, what products we have, they also out of this product in a week, almost the same function, may do better, he has stronger personal ability than you, he will also curse, you can not find a breakthrough.
Therefore, Fu Sheng thinking again, do not want to win or lose, how to find opportunities in the new market.
Finally Fu Sheng found the lei June, found his own method. "Because 360 and QQ war makes the whole country's security competition and its strong, we actually sent a lot of teams to impact the domestic mobile strategy, you can hardly in the boss, the second war time to achieve a breakthrough competition, but the industry is often the boss and the second war, old three No, So we don't want to be marginalized at the time. "Fu Sheng said.
Fu Sheng pointed out that the cheetah's development thinking is that the first global re-localization, first set a high point, and then dive, we adhere to the European and American developed countries, not from Southeast Asia, India began, we set the commanding heights, dive down, homeopathic and for, these efforts to make today's cheetah mobile into the world's important mobile advertising network. (Chang)
The following is the full speech of Fu Sheng:
Cheetah Mobile ceo-Fu Sheng: Hello, everyone! In fact, everyone saw Li's laughter in English yesterday, he told me that millet to globalization, I waited for two years, two years ago Cheetah Mobile to go all out of the globalization, no one believe that can be in this era of amazing results, today, China's Internet evolution of the next 50 years, I think this is too not to rely on, I asked the venture partner to eat a meat bun, after he ate, I told him very expensive, he thought I was very stingy, it was really poor, people may not be so familiar with the cheetah move, we simply look at the performance of the cheetah move.
In the past two years, our global mobile total users more than 1 billion, today's Internet network is very impetuous, if according to the collection of downloads we have more than 1 billion of total users, and 70% from overseas, and the overall user of 200% from the United States and other developed countries. That's the amazing achievement that Cheetah Mobile has actually achieved in the last two years.
We were two years ago, our entire monthly active is 40 million, we are now over 400 million, we are gradually with Google and Acebook, we are Acebook Global Partners, he released the Faceboook of the grading partner is us.
When I was speaking today, let me tell you why I went overseas, why I had such a success, today I talk about Cheetah mobile and my own entrepreneurial story.
I go to Spain for a few years, I am my feeling is this place of thieves too many, my friend in my side lost wallet passport, we in the hotel in the time, in no one when we were 3 hours, I think this country is particularly inefficient, but I went to the streets, I saw the streets of Columbus's head of the time , I think maybe he did not rely on the achievement of Columbus, in earnest calculation he is not by the general, but he found another not to rely on the country of Spain, because this is not on the big voyage, the last return, they saw a piece of land, so changed the whole world, China and Europe, Changing the world's species and changing the fate of people is a non-universal idea. I think I should also become an unreliable person, because to break through their own restrictions, can be done differently.
Back to the Cheetah Mobile, five years ago, when the venture, we may all know that I have two teachers in this industry, the first call Zhou Hongyi, one is Lei June, the first teacher I learned the methodology of the Internet, a point to do a good job can be successful, super competitive and competitive awareness, I uphold this belief from the Internet Assistant to become China's first generation of Internet Product Manager, I do tens of millions of users, experience their differences, I do 360 times, the development of a few people to achieve hundreds of millions of of the download, I still believe that defeated opponents will be able to win. But when I start a business, there are a lot of stories, at least a very strong opponent, staring at us every day, we are out of what products, they also out of this product in a week, almost the same function, may do better, because when I start a business he is a big company, some entrepreneurs also an illusion, feel very strong, But with resources, big companies are more powerful than you. So this executive power you may not be better than him, but in the methodology you agree with him, you rely on the existence of a set of laws by his map to dig, he has stronger personal ability than you, he is very good at swearing, you can not find a breakthrough. Two years after the cheetah movement, we face the biggest problem, the company will have no future, he can not become a first-line manufacturers, we doubt, and even the personality of doubt, "iron underwear" "Pawn" like a knife inserted into my chest, but I do not intervene to do a profit-earning company, I want to be a company that wants to change a thing, but where is this point?
We thought for a long time, vaguely aware of the rules of competition is not applicable, "from zero to a" I read a year ago, is the opponents disagree, his sentence is "What kind of thing is he is right, but there is very little agreement," is that you can find an opponent, Make your entire competitive posture different from what it used to be.
So, at that time I was very painful, because 360 and QQ war makes the whole country's security competition and its strong, we actually sent a lot of teams to impact the domestic mobile strategy, you can hardly in the boss, the second war time to achieve a breakthrough competition, but the industry is often the eldest and the second war, old three No , so we don't want to be marginalized at the time.
Of course, some people say, how can you beat 360? But I want you to have a try, the most violent opponent in front of you, your heart will be full of fear, because you may fail, you may become the laughingstock of the industry, is the people's sense of self-esteem fear of human pressure is unparalleled.
I "Tear down the fence" This article, is I just sent, Grove again talk about this company do not come down, we do not, that another new CPO will do after the chip, then we do this directly, then I think must do something different, you can find a new market, A market that has not been recognized by most people, but is a real opportunity, which comes back to us when we went to the United States, saw a lot of companies, analyzed (in English), more than 100 rankings, in front of the United States in the software, or Harbin programmers, or other, I think globalization may be China's unparalleled opportunity, But all the education tells us that only you can win the enemy, you will be the death of the blood flow of the people may be the hero, I sometimes think, the world is the Mongolian cavalry propulsion, or Columbus of the few boats propelled, I think is Columbus's boat propulsion more than the Mongolian cavalry propulsion.
So I have to rest assured that the first generation of teachers to give me experience, re-thinking, do not want to win, how to find opportunities in the new market, lei June did millet, from the beginning of his first day, there is a call with me, how to use the Internet to do mobile phones, how to make new mobile phone in the industry to achieve the newspaper, How to use the Internet to achieve zero gross margin, the impact of his entire point of the e-commerce Mall, a vertical and horizontal way to pass a completely new market, from the beginning of Xiaomi, I have been as a textbook, because the growth of millet, at least to prove that this mode of thinking the path is very effective.
Another thought is that 45-year-old Lei June is smarter, 35-year-old he's smarter, 45 more energetic or 35-year-old, and I think the answer is yes, certainly young people are always more energetic and smarter than the older ones, but the world is getting more success from people who really think about the ultimate law, This case is a case of thinking model success, not the marketing model, and the case of price reduction, is a very clear idea of the case, so external pressure and external role models, I think I can find such opportunities. He told me that you must find a point, the cheetah move out, at that time I have a little unconvinced, I think I can not reduce the price, but when we study the United States, we see globalization is not important, our senior officials have not worked in foreign companies, no background in studying abroad, We have a lot of things that are not reliable, but I know one point is that the mobile Internet brings a big opportunity for global companies to unify.
Later, mobile + may be occupied by the Chinese manufacturing of cars, mobile phones, rice bowls, he is not purely creative activities, he is the production and operation of business model activities, in this case, Chinese companies will have ample opportunities, and mobile internet to make the world a unified big market, in the era of Huawei to first regionalization and globalization, You only have to set up local channels in each place, offices, to be able to get merchants locally, to get users to collaborate, but mobile Internet, which may let us in the global universal users, we 90% in 2 years when 1 billion of the download volume, because we have made use of the global Unified mobile Internet of the big market, Do this by doing all the resources you can do before anyone reacts.
If the high point of globalization can be established, we can find the top partners in the world, and then localize. We have a number of offices in the Y area today, we also acquired the French advertising network company, he has five or six offices around the world, through our own acquisition we have 10 offices in the world, has started the localization of cooperation, we are Yahoo 's global very important partner, We have achieved the distribution of Yahoo Global content authorization, we with a lot of large companies to open our global map, first global re-localization, first set a high point, and then dive, we adhere to the European and American developed countries, not from Southeast Asia, India began, we set the commanding heights, dive down, the trend and for, These efforts have made today's cheetah move into an important global mobile advertising network.
Of course, Chinese companies also have their own very strong advantage, is too diligent, executive strength, when you feel that in China's very painful competition, you see in the international, many opponents of competitiveness and you are not a magnitude, you find that China's hard work will become a very important magnitude.
Cheetah Mobile Probably not everyone knows the whole story, what does it mean to be a perfect global mobile advertising network? But you want to do global mobility. You can find a cheetah, a Chinese company that understands China's traffic distribution and knows how to get users overseas, which is the result of our efforts over the past two years. So a short time to describe the Cheetah mobile story, you know today's mobile internet, today's theme is called (move) life, he is the discovery of new fields, found new creation, now the human go to a material rich era, the shortage will become the past, everyone's life will not be because of food and clothing, To live and worry about.
So I want to say that this era is changing very fast, we should abandon the idea that the competitor is sharpening stone, should really stare at a new type of field, create new value, with more partners to do bigger market, globalization is a huge market, Cheetah Mobile, can in the globalization wave, like those few boats, It is a great honor to be the banner of discovering the New World, and the Cheetah Dream is to connect China with the rest of the globe, so that the information gap of the festival is eliminated, so that the people of the world enjoy the usual information, the same high-tech products, the convenient mobile internet service, I really hope that the globalization of Chinese Internet companies and even Chinese companies Thank you!
Cheetah Fu Sheng: the eldest brother, the war old three will not be marginalized
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