650) this.width=650; "Src=" https://s4.51cto.com/wyfs02/M01/9A/83/wKioL1lW5aLBFKA6AAGvwBUOuIM628.jpg-wh_500x0-wm_ 3-wmp_4-s_482260122.jpg "title=" 2017.4.1tt.jpg "alt=" Wkiol1lw5albfka6aagvwbuouim628.jpg-wh_50 "/>
This is the first one I wrote. the Original Video Marketing articles
Chensongsong,6 years of practical experience in video marketing
Recently many friends have asked me, said: "You mainly upload videos to which video platform, how do you choose these platforms?"
Today give you a detailed talk about how I choose to upload video platform, I will be divided into various types of video platform, according to the purpose of each upload video to choose, upload the order is completely different, this look at the individual.
Whichever of the following, such a platform is very valuable, should be a priority to publish.
And each platform generally has several advantages, I recommend to upload as far as possible to upload, for us only benefit, no harm.
A video platform that is valuable to you:
The first type: Fast ranking
Some videos just uploaded to the video platform, search the relevant keywords, in the Search home page can see this video, if you are ranked fast platform more attention, priority to upload such a platform.
Ranking problem, it must be seen in which platform you want to rank, it is necessary to study that platform, because different platform ranking factors are different, can not generalize.
The second type: stable rankings
In fact, the video ranked fast, basically everyone can do, but how to make our video on the platform stable rankings, this is the way to see us.
Pre-day search optimization keywords, to see your video ranking position, general our continuous analysis 7-15 days can be found in the law, at this time you also know how to optimize, some platform video ranking is really very stable.
But according to our investigation, you do the industry different, optimize the keywords are different, individual ability, video stability rankings are uncertain, to analyze and test, and finally to determine which platforms in your industry stable rankings.
The third type: high platform traffic
We upload the main purpose in order to get the flow of the platform, that traffic is divided into two kinds:
One, the flow of their own large: Although the release of the video has very little play volume, but the user actively search the relevant keywords can find your video, such traffic more accurate, when you optimize the video at the same time, and then search keywords can see which platforms easier to find, move hands, on the solution.
Second, the recommended traffic is large: After the success of our video, the platform itself will be based on our video content, we recommend accurate traffic, if the title and content are good, a day of time there is a tens of thousands of play is normal.
even if our title and content optimization is not good, a day also has dozens of hundred of traffic, I uploaded such as today's headlines, Baidu hundreds, a little information, big fish number, etc. ...... Have the relevant recommended traffic, traffic are very accurate, also very large, we can go to test.
Fourth: Fast audit speed
The video was just released to the video platform, it can be completed in 20 minutes, which can improve our productivity.
because we upload video content different, the industry is different, you can put the same video to different video platforms, a few minutes to view, the time recorded, 7-15 consecutive days of testing, testing a dozens of video, the law can be controlled, effectively improve work efficiency.
The specific platform is not recommended, the previous articles and videos have been shared a lot, looking back look.
The fifth kind: the drainage effect is good
Some video platform video playback is really bad, good time only dozens of, but his drainage effect is particularly good.
so do not underestimate any video platform, because each video platform user attributes are different, even if only one person to see, you have to insist on the content to do well, maybe become your customers, your friends.
Some video platform playback is really high, but the drainage effect is really bad, so at this time you can not only to see the amount of playback, but comprehensive consideration, such as enhance your visibility, influence, not necessarily see the drainage effect.
The sixth type: Build trust fast
Some video platform brand special enough, users are particularly convinced that the video platform, even if your video content to do a bad, users also believe that this is the platform brand power and influence of the existence.
Such a platform everyone must be well maintained, usually with the user communication, how to know how to understand you, good for you to prepare for the next step and pave the way.
Seventh type: High conversion rate
This main survey has become a customer of these users, to see where the deal users are to know you, when you investigate a period of time you are very clear.
Either way, you need to test for a while, use the data to speak, each platform provides data analysis, the purpose is only one, the platform to help us optimize our video content.
Plus everyone's ability, experience, engaged in different industries, although we do an industry, but the final video rankings, trust building, conversion rate, etc. are different, so be sure to choose the most suitable for their own, other people do better, but also just give you an important reference.
Share it here today.
About Video Marketing issues, I will record, the answer through the article share!
I am Chensongsong,6 years of video marketing operational experience, we continue to share tomorrow!
This article is from the "Chensongsong Video Marketing" blog, make sure to keep this source http://chensongsong.blog.51cto.com/12760984/1943614
Chensongsong: Upload video expert How to choose the most valuable video platform for themselves