Chensongsong: Video is difficult to upload, video marketing in the end how to break?

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This article Chensongsong

Every video, it's your gold salesman.

This is my 4th piece of video Marketing original article

As I expected, perseverance is not a simple thing!

I always thought that to do original video and write original article as simple as the pen to know, write the article also to train!

Recently I received most of the problem is the song teacher, video marketing can also do not, I now upload more than 100 video can pass more than 10, good time twenty or thirty, you have any idea? Now I have a little confidence!

I probably asked, they do video marketing is simple: through the various video platforms to find their video, and then download it, add a slogan, change the video format, cut the length of the video, change the title, switch size number, one day batch upload four hundred or five hundred, the last through the video is dozens of, basically every day like this, Because they did this a few years ago, the method is simple, rough, and ruthlessly used!

I just want to say, the concept of a change, the way to change!

That video upload difficult, how is video marketing broken?

In fact very simple, but you do not think carefully, here I send you four brother key points, these four key points if you value, will exceed your expectations!

What are the four key points?

First, refinement of content

Second, the refinement of the title

Thirdly, diversification of channels

IV, the number plus test

In fact, the core of these four key points is around a core design, is that you upload every video is your gold salesman, each video can automatically help you build trust, automatically help you attract traffic, customers are very willing to actively spread your video!

First, refinement of content

The core is to help the video platform, help the video platform to filter out the spam video content, help users choose quality content, better to facilitate their learning, very few people do!

How to refine the content? Now most people do video marketing basically even video does not look, as long as the content of the same, directly with the software editing, and then directly upload, the whole industry to do so, of course, more and more difficult!

And you find out that most of the videos released by most people are twenty or thirty minutes long, forty or fifty minutes in length, but you know how many of them you can read in full?

Your heart than I know, impossible to read, but everyone do so, you have no good way!

So the refinement of the content is here, you have to choose video for the customer, for the video platform to choose high-quality video, the best, the most desire to show out.

And your videos are around 3-10 minutes, so you can keep your customers watching your videos, and everything is carefully chosen!

What you want now is not quantity, but quality.

Because you upload every video is your gold salesman, think about this sentence, the golden sentence!

So in the choice of video above, must be with your own accurate target customer group characteristics, preferably their favorite, and can be related to your product, so that you follow up and deal, you can be more relaxed!

Don't tell me that all the people are your customers, not to mention, as long as someone is OK.

So the final flow accuracy is not accurate, the final whether you can quickly fix your customers, mainly to see your video content, fine content is very critical!

Second, the refinement of the title

The second key is to fine-grained your title, a lot of video marketing friends his title is very simple, is a number of keywords piled together, or copy the title of the peer, I wrote you on how to write, so that the industry most of the video content title is similar to the customer is difficult to choose, it is difficult to judge, More difficult to attract his eyeballs!

And you are right here to meet the problem, then you have to change, is to do with their different, so you can stand out from the many videos!

Take the spicy course as an example,

Basically everybody writes: Snack Tutorial-snack technology-snack recipe-mala tang tutorial;

Honestly, there's no attraction!

How do you make a difference?

You can write this: just take these 3 things and teach you to make delicious spicy-tapas Tutorials

is to use Curiosity to attract customers click! Attract Customers eyeball!

Why would you do that?

First of all you this video is related to the soup, and the people who search this video is also want to learn spicy hot, then you say the search snack tutorial people more easy to convert, or direct search spicy hot people easier to convert?

Just 3 things to teach you to make a delicious spicy-tapas tutorial

In addition, this part of the front is to attract customers Click, the back of the snack tutorial is to bring you more traffic, and as far as possible search engine included, give you video rankings, and the title of the spicy soup, all the search spicy hot, traffic is very accurate!

You see this video title, it is very prominent, less traffic, but very accurate, you know what precision means!

Thirdly, diversification of channels

Many people only recognize a platform, only think that the platform traffic is large, the other think the traffic is small, do not do, but now he did this platform video difficult to upload, he began to find ways, with the old way to die!

have been looking for solutions, so by this time, you have to think, or learn new methods, or increase the upload channel, a platform can not, for another platform!

Although the flow is small, but the cumulative, this amount is also a terrific!

And you do a video is not easy, no less will be added to you, a customer if you are converted, you think of your income!

So if the platform frequently delete your video, you want to improve your methods, improve the quality of your video, more for the other side of the imagination, really do not give up temporarily, do not kill a pole!

It's time to give up!

Remember : Put down to bear, empty can have!

IV, the number plus test

Many people have never thought of raising numbers, never thought about testing, even in the brain there is no such concept!

First, raise the number!

The foster number is also a test!

First of all, no matter which platform does not like advertising, this is certain, but we do this, and you start to do, not very familiar with these platforms, and these numbers are also you just registered, so you have to do is testing!

The purpose of the test is simple!

First, your video content and your video title or optimization of the keyword is to get the video platform, the premise is that you do not have any ads in the video contact, you first send a video to see, you have a number of psychological, first do one months to try, you will be able to grasp the general rules, what kind of content can, What kind of content does not work!

Impatient to eat hot tofu!

This is the raise number, but also the test, you will understand!

The second, one months later, you try to add your video ads, ads not too obvious, first try to test, see if it is still possible, then the problem you know what happened!

Do not know you found that many have been certified Youku, they each video has you say the ads, but why people can, you do not, you have to think behind the things!

or high-quality content!

Including headline videos, too!

Unfortunately, very few people do this, I hope you can pay attention to it!

Don't advertise for advertising!

Test

Test

Test

Important thing to say three times

You just need to pay more attention to one detail than your peers, and every step is done!

Many problems solved!

We'll be here today.

This article is from the "Chensongsong Video Marketing" blog, make sure to keep this source http://chensongsong.blog.51cto.com/12760984/1912720

Chensongsong: Video is difficult to upload, video marketing in the end how to break?