Child abuse into focus, parents "mobile watch monitoring" is the trend

"If you're a parent, please take action and do something!" "24th, the name of the Red Cannon 360 Group founder and CEO Zhou 祎 fired, and the target is the recent occurrence of childhood child abuse incidents, and he this time not only artillery, but also provided his own solution-" visual kindergarten pilot. "

23rd a child abuse of children's events are frequently on the top of the hot search, a number of netizens denounced. In addition to the earlier, a parent-child garden to feed children to eat mustard, even the child abuse incident also let social attention, parental concerns began to how to prevent such incidents of the angle.

Hardware free? Once again hit the pain point of child safety

"Someone may scold me for this is marketing, but I don't care." "Zhou Hongyi is a big cannon in the open letter, but this time the speech, but there is a real hand:" I have been saying this, now I would like to say that, is the kindergarten installed in the video surveillance, must allow parents on the mobile phone to view their children at any time. ”

Zhou Hongyi shot, with a 360 of the old routine-free.

At the beginning of the month, 360 had already set up the layout, providing 10,000 sets of 360 kindergarten cameras to the nationwide legal qualifications of kindergartens, early education institutions, kindergartens can apply for free. And when the new incident, in response to some of the crux of the incident, 360 launched a new pilot: The Beijing area of all qualified kindergartens to provide free 360 smart cameras. Free staff on-site installation, unlimited number of applications, and the Organization of Human resources Development Kindergarten version of the app, providing private live to parents open.

This is a new wave of hardware free way, but with the past week's free strategy to focus on individual differences, this time is enterprise-class, and the goal is not a value-added market, but to take the public service route.

Zhou Hongyi in the open letter said a very real words: "In the past few years, we have been striving for the campus to understand us, but also made some progress." 360 30,000 + 360 Smart cameras have been installed in kindergartens nationwide. "In terms of meaning, it is not going in."

Obviously, the 360 of this strategy "upgrade", just can solve the kindergarten access problem. 360 The Internet's Subversion model is used in kindergartens, pointing to the soft rib of kindergartens, and the pain points that parents have been unable to reach in the past. Through the new "camera", kindergarten is no longer difficult to stop parents want to "see" the child dynamic reasonable requirements.

"If you're a parent, you can apply for a free webcam for the kindergarten where your child is located. "Zhou 祎 the key point of the entire open letter, in fact, in this sentence."

AI, security under the scene experience

Why are 360 and Zhou Hongyi so keen on such a thankless thing? Public welfare is only one of the reasons.

According to data, 360 kindergarten cameras have 360 artificial intelligence technology, can accurately capture the human form in the video, crying monitoring, abnormal motion/abnormal sound monitoring, in the event of an emergency, the device will automatically push to the associated app alert information, always protect children's safety.

AI technology can thus fall under a scene where parents, children and the garden can experience it directly. And for 360来, it will be an important layout for its transition from cyber security to security companies.

Earlier, Zhou Hongyi in response to the return to a a-share media questions, threw out "360 is a security company" comments.

Take the word "network", in a sense, to Steve Jobs launched the iphone at the same time, "Apple Computer" in the "computer" to take off the word "action" salute, but also represents a 360 of a metamorphosis.

Be more deeply involved in security, not confined to the web. Using artificial intelligence and Internet technology to solve the security needs of all kinds of people, there is an urgent need to break the bureau in the scene.

If the previous child safety watch is a relatively rich network security scene rendering, then the kindergarten camera is actually back to the offline security scene, through the way of experience to deepen this sense of security.

As long as this sense of security can be recognized among the parties involved (garden, parents, children), the "security" as a 360 brand tuning can get the widest possible penetration, rather than the "cyber security" of the past.

In particular, the three parties also represent three kinds of markets, the park side is an enterprise-class market, the free hardware model can become a business case, for 360 excavation of other industries in the security market, can bring the activation point; parents represent a strong consumer market, once they have a better understanding of the new "security" experience, Will form a security market for consumer bonding.

More at the core of children, through the watch to the camera, and the future in the study of life in the various security applications of "companion experience", Zhou Hongyi this round of "marketing" is equal to the future for at least 20 years to do a user pave the market, and let 360 of the brand is implanted in children's hearts from childhood, indelible.

As for the artificial intelligence so black technology thing, then does not have to do the product explanation, as long as the experience visual presentation, did protect the security, can.

Perhaps, Zhou Hongyi and 360, this turn to the security company transformation of the subversive drama, began here.

Zhang Shule Network, the People's Post newspaper columnist, the internet and the game industry Observer, the book has the "Micro-blog Operation complete Self-study manual", the public number zsl13973399819

Child abuse into focus, parents "mobile watch monitoring" is the trend